Growth Seen Across All Platforms Including Console, Digital and Mobile
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc., (NASDAQ:ERTS) announced today that Tiger Woods
PGA TOUR generated its largest first week at retail in the
franchise's 14-year history (March 29 — April 5), primarily driven by Tiger
Woods PGA TOUR® 12: The Masters. Based on internal estimates, Tiger
Woods PGA TOUR® 12: The Masters sold through
approximately 225,000 units and outperformed previous week-one
record sales (Tiger Woods PGA TOUR® 08 in 2007) by 17 percent in
North America. Furthermore, year over year, week one console digital
revenue for the franchise is estimated to have increased over 200
percent. Additionally, Tiger Woods PGA TOUR® 12 on iPhone®
and iPad™ was the #1 top grossing sports game application on iTunes®
the day it launched and throughout week one*.
"We expected fans to be excited about the Masters and for sales to be up
significantly. We're pleased that they are," said Peter Moore, President
of EA SPORTS. "Tiger Woods PGA TOUR 12: The Masters has earned
rave reviews, and fans have played nearly two million rounds at Augusta
National Golf Club during the first two weeks."
Critics and fans have applauded the level of authenticity and realism of
Augusta National Golf Club in the game, thanks to a new laser scanning
technology that replicated the historic course to within six
millimeters. SI.com said "each hole is rendered perfectly down to
the last azalea and the course plays as tough as it looks on TV" and
rated it 9.5 out of 10, while Golfweek stated, "the attention to
detail and the new features make it tough to imagine it can get much
better than here" and rated the game 9 out of 10.
Tiger Woods PGA TOUR® 12: The Masters has reached a series of
gameplay milestones since its launch on March 29, including:
-
More than 7 million games played on all courses.
-
On consoles, fans played the equivalent of 2,515 PGA TOUR seasons in
online tournaments.
-
Over 184 million golf shots taken, 1.5 million achievements and
trophies unlocked and 12 million course mastery objectives completed.
In addition to the opportunity to play Augusta National Golf Club,
Tiger Woods PGA TOUR® 12: The Masters offers a series of enhanced
and innovative features, including a completely revamped career mode,
all-new caddie system, fresh broadcast presentation and the opportunity
to relive each of Tiger's four wins at the Masters in the "Tiger at the
Masters" mode. Fans can play as or against more than 20 professional
golfers, including new additions Zach Johnson (2007 Masters champion),
Rickie Fowler (2010 PGA TOUR Rookie of the Year) and Bubba Watson (2011
Farmers Insurance Open champion). In addition to Augusta National Golf
Club and its Par 3 course, Tiger Woods PGA TOUR® 12: The Masters features
14 of the world's most celebrated courses, including TPC Sawgrass, Royal
Melbourne Golf Club (Australia), St. Andrews Links, and Pebble Beach
Golf Links. Augusta National Golf Club, its Par 3 course and 19 courses
are included in the Tiger Woods PGA TOUR 12 Collector's Edition,
developed exclusively for PlayStation 3 while 25 courses are featured on
the Wii.
Tiger Woods PGA TOUR® 12: The Masters is developed in Orlando,
Fla., by EA Tiburon and retails for $59.99 on Xbox 360® videogame and
entertainment system, the PlayStation®3 computer entertainment system,
and $49.99 on Wii™. Tiger Woods PGA TOUR® 12 Collector's Edition, exclusive
for PlayStation®3, is available for $69.99. Tiger Woods PGA
TOUR® 12 is available for $6.99 on the iPhone and $9.99 on the iPad®.
A FREE version of Tiger Woods PGA TOUR®12 is also available
for the iPhone and iPod touch®. This version gives players full
functionality to the "Closest to the Pin" Facebook Challenge, and also
lets them play three holes on the famous TPC Sawgrass course.
* Tiger Woods PGA TOUR® 12 for iPhone and iPad does not include
the Masters Tournament or Augusta National Golf Club.
For more information about Tiger Woods PGA TOUR® 12: The Masters,
visit http://www.easports.com/golf
or follow the game on Twitter at www.twitter.com/EASPORTS_Tiger
and Facebook at www.facebook.com/TigerWoodsPGATOUR.
For in-game assets, go to www.info.ea.com.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions, and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE
basketball, NCAA® Football, Fight Night boxing, EA
SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA
SPORTS Active.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices, and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™, and POGO™. In fiscal
2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that
sold more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Active, EA Mobile, and POGO are trademarks of
Electronic Arts Inc. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger
Woods, PGA TOUR, the Masters Tournament and Augusta National Golf Club
are trademarks of their respective owners and used with permission.
PlayStation is a registered trademark of Sony Computer Entertainment
Inc. Wii is a trademark of Nintendo. Xbox 360 is a trademark of the
Microsoft group of companies. iPad is a trademark of Apple Inc. iPhone,
iPod Touch and iPad are is a trademarks of Apple Inc., registered in the
U.S. and other countries. All other trademarks are the property of their
respective owners.
Electronic Arts Inc.
Katherine Coulthart, 407-386-4812
Sr.
Publicist
kcoulthart@ea.com
Rob
Semsey, 407-386-5337
Director, Public Relations
rsemsey@ea.com
Source: Electronic Arts Inc.
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