Fans of All Ages Can Now Experience Iconic Golf Course and
Tournament
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS), announced today that Tiger Woods
PGA TOUR® 12: The Masters has shipped in North America. For the
first time in franchise history, players can experience the rich history
and tradition of the Masters Tournament and begin their own journey to
become a Masters champion. The game is available on the Xbox 360®
videogame and entertainment system, the PlayStation®3 computer
entertainment system and the Wii™. The game also supports
PlayStation®Move and Wii MotionPlus™ motion controllers.
In addition to the opportunity to play Augusta National Golf Club,
Tiger Woods PGA TOUR® 12: The Masters offers a series of enhanced
and innovative features, including a completely revamped career mode,
all-new caddie system, fresh broadcast presentation, new courses and PGA
TOUR golfers. For the first time ever, EA SPORTS™ laser-scanned every
hole at Augusta National Golf Club to provide players with the most
authentic digital representation of the Masters Tournament. Every tree,
every azalea, and every undulation in every green was recreated down to
the smallest detail.
"We're excited to bring our fans the immersive and authentic Masters
experience that they've been anxiously waiting for," said Nick Wlodyka,
Executive Producer for EA SPORTS. "This has long been the number one
feature our fans have requested, so we've pulled out all the stops for
this year's game to ensure that our players feel as though they're
actually stepping foot onto the historic grounds of Augusta National
Golf Club. Tiger Woods PGA TOUR 12: The Masters caters to a wide
range of gamers and golf fans, and the Masters Tournament integration
will help introduce our award-winning franchise and the game of golf to
a whole new audience."
Tiger Woods PGA TOUR® 12: The Masters contains various
enhancements and innovative features including:
-
Career Mode: Beginning a career as an amateur, players
work their way through Q School, the Nationwide Tour, and the PGA TOUR.
-
Caddie Mode: Players pair up with their own caddie, who
provides strategic advice to help them become a more successful golfer.
-
Masters Moments: Players relive and play through
memorable, historic moments of the Masters and see where they measure
up against some of the sport's greatest legends.
-
Courses and Players: Players can choose to play as or
against more than 20 professional golfers, including new additions
Zach Johnson (2007 Masters champion), Rickie Fowler (2010 PGA TOUR
Rookie of the Year) and Bubba Watson (2011 Farmers Insurance Open
champion). In addition to Augusta National Golf Club and its Par 3
course, Tiger Woods PGA TOUR® 12: The Masters features 14 of
the world's most celebrated courses, including Royal Melbourne Golf
Club (Australia), St. Andrews Links, and Pebble Beach Golf Links.
For the first time, Tiger Woods PGA TOUR® 12: The Masters for the
Wii will feature Wii Balance Board functionality. Designed to promote
golfer balance, the feature allows players to earn "Balance Points" to
activate a power shot. Mini-golf, a family-friendly mode which
originally debuted in Tiger Woods PGA TOUR® 11, is available
again with the inclusion of five courses, including a new
Boardwalk style layout.
Augusta National Golf Club, its Par 3 course and 19 courses are included
in the Tiger Woods PGA TOUR 12 Collector's Edition, developed
exclusively for PlayStation 3 while 25 courses are featured on the Wii.
In the lead up to the Masters Tournament, EA SPORTS has unveiled a
series of marketing initiatives to extend awareness of Tiger Woods
PGA TOUR® 12: The Masters.
-
EA SPORTS Golf Preview Show: From March 19—April 9,
EA SPORTS is airing a syndicated television show giving fans a
preview of the 2011 golf season. The broadcast includes an exclusive
interview with Tiger Woods about his favorite memories and tips for
attacking Augusta National's second nine, a roundtable discussion with
writers and editors from Golf Digest and Golf World
looking at golf's major storylines and players to watch, insights from
Rickie Fowler about how he's using Tiger Woods PGA TOUR 12: The
Masters to prepare for his inaugural appearance at the Masters,
and a behind-the-scenes look at the making of this year's game. To
view segments from the EA SPORTS Golf Preview Show, visit www.facebook.com/TigerWoodsPGATOUR.
-
Advertising Campaign: On March 21, a 30-second
television commercial began airing nationally. The spot, entitled
"List of Champions," features past Tournament footage of former
Masters champions such as Tiger Woods, Arnold Palmer and Jack Nicklaus
alongside gamers playing the course through Tiger Woods PGA Tour
12: The Masters. Narrated by broadcaster Jim Nantz, the commercial
highlights the ultimate fantasy of this year's game — consumers'
first-ever chance to play the Masters.
-
Courseview: EA SPORTS recently introduced a new
up-close, panoramic view of all 18 holes at Augusta National Golf Club
utilizing course imagery from Tiger Woods PGA TOUR® 12: The Masters.
Launched on Facebook, Courseview puts viewers on the course and offers
a 360o tour of each hole. The graphics utilized in
Courseview are the result of an intensive and innovative new process
undertaken by EA SPORTS to bring Augusta National Golf Club to life in
the game. To view Courseview, visit www.facebook.com/TigerWoodsPGATOUR.
Tiger Woods PGA TOUR® 12: The Masters is developed in Orlando,
Fla., by EA Tiburon and retails for $59.99 on Xbox 360® videogame and
entertainment system, the PlayStation®3 computer entertainment system,
and $49.99 on Wii™. Tiger Woods PGA TOUR® 12 Collector's Edition, exclusive
for PlayStation®3, is available for $69.99.
Tiger Woods PGA TOUR® 12: The Masters will go on sale worldwide
on April 1.
For more information about Tiger Woods PGA TOUR 12: The Masters,
visit http://www.easports.com/golf
or follow the game on Twitter at www.twitter.com/EASPORTS_Tiger
and Facebook at www.facebook.com/TigerWoodsPGATOUR.
For in-game assets, go to www.info.ea.com.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions, and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE
basketball, NCAA® Football, Fight Night boxing, EA
SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA
SPORTS Active.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices, and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™, and POGO™. In fiscal
2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that
sold more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Active, EA Mobile, and POGO are trademarks of
Electronic Arts Inc. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger
Woods, PGA TOUR, the Masters Tournament and Augusta National Golf Club
are trademarks of their respective owners and used with permission.
PlayStation is a registered trademark of Sony Computer Entertainment
Inc. Wii is a trademark of Nintendo. Xbox 360 is a trademark of the
Microsoft group of companies. All other trademarks are the property of
their respective owners.
Electronic Arts Inc.
Katherine Coulthart, 407-386-4812
Sr.
Publicist
kcoulthart@ea.com
Rob
Semsey, 407-386-5337
Director, Public Relations
rsemsey@ea.com
Source: Electronic Arts Inc.
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