Newest Expansion Pack to Critically-acclaimed The Sims 3 Brings New
Activities, Celebrations, Drama and Ways to Be Creative Through Each of
Life's Stages from Child to an Adult
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Take a deep dive into the wonders and joys of each age with a whole
spectrum of rich life experiences. The EA Play Label of
Electronic Arts Inc. (NASDAQ:ERTS) today announced that The Sims 3™
Generations Expansion pack* is in development and will hit store
shelves worldwide this spring. Players will be able to take the reins
and act out life's most humorous and memorable moments from childhood to
teenage years to adulthood in this new expansion pack to The Sims 3,
the best-selling PC game of 2009**.
"The Sims 3 Generations includes new gameplay experiences and
content that our community has been requesting for years including bunk
beds, expansive weddings, midlife crises and more," said Scott Evans,
General Manager of The Sims Studio at EA. "Imagine booby trapping
a friend's toilet or turning your imaginary friend into a real person,
throwing bachelor or bachelorette parties, all to spend your elder Sims
years reminiscing about the past."
From new celebrations to dramatic life events, The Sims 3 Generations
offers gamers all-new ways to express their Sims', characters unique to The
Sims, creativity. Players will be able to capture and keep track of
their Sims' life moments with in-game cameras and upload and share their
Sims' memories on www.TheSims3.com
and Facebook*** via the new memory system. Players start off in the
imagination-fuelled world of childhood, where they can take dance
classes, misbehave with their imaginary friend or goof around in one of
three themed tree houses; space rocket, wooden shack or princess.
Players may then move on to embrace the drama of the teen years by
pulling elaborate pranks such as exploding toilets, color dye in the
shower or ding dong ditch, become prom king or queen, or forget the
school dance and throw a raging party at their parents' house. There
will be even more creative options to explore with a brand new chemistry
set, but they'll need to use caution, or their Sims might turn
themselves into a ghost. As adult Sims, players ride the wave of
freedom. They can attend or plan bachelor and bachelorette parties,
throw lavish weddings, and go through a mid-life crisis where they may
change their hair, style, and more. With a wealth of new options and
activities, Sims' lives are sure to be more interesting in The Sims 3
Generations.
For more information about The Sims 3 Generations or The Sims 3,
please visit www.TheSims3.com.
Developed by The Sims Studio, The Sims 3 Generations for
PC/Mac is rated ‘T' for Teen by the ESRB, 12+ by PEGI, and 6+ by the
USK. To join The Sims fans on Facebook and Twitter, visit the
official pages at http://www.facebook.com/TheSims3
and www.twitter.com/TheSims3.
To download artwork, please visit www.info.ea.com.
*Requires The Sims 3 for PC/MAC to play.
**In North America and Europe according to NPD data, Chart-track UK, Gfk
France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.
*** Conditions and restrictions apply. Please see back of pack for
details.
About The Sims
The Sims™ franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a computer,
celebrated its ten year anniversary in 2010 with an impressive more than
125 million units sold since its launch in February 2000. Now translated
into 22 different languages and available in 60 different countries, The
Sims series has quickly become a universal gaming and cultural
phenomenon. Since its June 2009 launch, The Sims 3 has sold more
than 10 million copies worldwide across multiple platforms and was the
#1 best-selling PC title for 2009 in North America and Europe. Fan
intensity is evidenced through nearly 250 million downloads of player
created content including: The Sims characters, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to seven million unique visitors monthly, handles more than
240 content downloads every minute and more than 3.5 million uploads
have been made to date, including 11 movies each hour. The Sims 3
YouTube Channel is within the top 10 most viewed sponsored channels of
all time with more than 45 million video views. Visit The Sims 3
official website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
Join The Sims 3 Facebook or Twitter communities at www.facebook.com/thesims3
and www.twitter.com/thesims3.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of
Electronic Arts Inc. All other trademarks are the property of their
respective owners.
EA
Brooke Bauguess, 310-754-7312 (PR Director)
bbauguess@ea.com
Rachel
Steinberg, 650-628-5183 (PR Coordinator)
rsteinberg@ea.com
or
fortyseven
Communications
Sara Black, 323-658-1200
sara@fortyseven.com
Source: Electronic Arts Inc.
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