Best-Selling PC Franchise* Makes Its Way to the Highly Anticipated
Nintendo 3DS Platform as the First Full-Life Simulator Available in 3D
for a Handheld
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Get ready to play in 3D! The EA Play Label of Electronic Arts Inc.
(NASDAQ:ERTS) today announced that The Sims™ 3 for 3DS will be
available for purchase for the Nintendo 3DS™ beginning this week. As a
launch title for the Nintendo 3DS, The Sims 3 is in stores March
25th across Europe and Australia and in North America on
March 27th.
"We've created a game for the Nintendo 3DS platform that includes
everything players love about The Sims like build and buy mode,
Create a Sim and more in order for them to have the richest experience
possible in a 3D environment," said Scott Evans, General Manager of The
Sims Studio. "The Nintendo 3DS system is a highly anticipated launch
for players across the globe, and we're ecstatic that The Sims 3
will be one of the first games available for people to play."
From the critically-acclaimed studio behind The Sims 3, The
Sims 3 for the 3DS has features created specifically for the
Nintendo 3DS system. Fans of The Sims will no doubt have endless
hours of fun in a 3D world. Tools such as the facial recognition
technology allow players to create a 3D version of themselves or their
friends and then place their likeness into the game as playable Sims,
characters unique to The Sims. They can change their looks
including different hairstyles, facial features, and outfits all using
the Nintendo 3DS stylus. Additionally, The Sims 3 will use
Nintendo's StreetPass™ system that allows anyone to share characters
within a range**. For the first time on a handheld system for The
Sims 3, players will be able to go visit new areas away from their
lot. The zones are areas that give players different destinations to
explore like a gym, library and museum and each one has full buildable
lots and community features to go along with them.
Karma Powers, new to The Sims 3, enable players to create beauty
or be devious with their Sims' lives. By tilting their systems, players
can be mischievous and cause their Sims challenges or they can watch
bags of money fall from the sky that will give their Sims all the
material items they could desire. Using the handheld, players will love
the ability to either cause a stink storm or release a bevy of
butterflies merely by blowing into it.
The Sims 3 is also available for PC, Mac, PlayStation®3 computer
entertainment system, Xbox 360® videogame and entertainment system,
Nintendo DS™, Wii™, iPhone®, iPod touch®, and mobile devices.
The Sims 3 for the Nintendo 3DS was developed by The Sims
Studio and has been rated T for Teen by the ESRB. For more information
about The Sims 3 games, please visit www.TheSims3.com.
To download artwork, please visit www.info.ea.com.
* According to NPD data, Chart-track UK, Gfk France, Gfk Spain, Gfk-MCC
Germany and EA internal estimate.
** Owners of The Nintendo 3DS must have installed an in/outbox and
played The Sims 3 at least once.
About The Sims
The Sims™ franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a computer,
celebrated its ten year anniversary in 2010 with an impressive more than
125 million units sold since its launch in February 2000. Now translated
into 22 different languages and available in 60 different countries, The
Sims series has quickly become a universal gaming and cultural
phenomenon. Since its June 2009 launch, The Sims 3 has sold more
than 10 million copies worldwide across multiple platforms and was the
#1 best-selling PC title for 2009 in North America and Europe. Fan
intensity is evidenced through nearly 250 million downloads of player
created content including: The Sims characters, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to seven million unique visitors monthly, handles more than
240 content downloads every minute and more than 3.5 million uploads
have been made to date, including 11 movies each hour. The Sims 3
YouTube Channel is within the top 10 most viewed sponsored channels of
all time with more than 45 million video views. Visit The Sims 3
official website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
Join The Sims 3 Facebook or Twitter communities at www.facebook.com/thesims3
and www.twitter.com/thesims3.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of
Electronic Arts Inc. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are trademarks
of the Microsoft group of companies. Wii, Nintendo DS and Nintendo 3DS
are trademarks of Nintendo. Mac, iPhone, and iPod touch are trademarks
of Apple Inc., registered in the U.S. and other countries. All other
trademarks are the property of their respective owners.

Electronic Arts Inc.
Brooke Bauguess, 310-754-7312
PR Director
bbauguess@ea.com
Rachel
Steinberg, 650-628-5183
PR Coordinator
rsteinberg@ea.com
or
fortyseven
Communications
Sara Black, 323-658-1200
sara@fortyseven.com
Source: Electronic Arts Inc.
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