Pull Pranks, Plan Bachelor Parties, Play With Imaginary Friends, And
More With The Sims 3 Generations
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Let your inner prankster out! The EA Play Label of Electronic Arts Inc.
(NASDAQ:ERTS) today announced that The Sims™ 3 Generations Expansion
Pack* will be available for purchase next week worldwide. The newest
expansion to The Sims 3, the best-selling PC game of 2009**, The
Sims 3 Generations allows players to tell the most fulfilling
stories yet, from exploring the imagination-fueled world of childhood,
into the rebellious teenage years, and on to an adulthood full of
weddings, parties and life's uncertainties. Whether the player prefers
to design houses as a builder, create moments as a storyteller, be
mischievous as an experimenter, or fulfill lifetime wishes as an
achiever, they'll be able to explore every phase of life with new
gameplay features, moodlets, objects and more that are specific to each
age.
"The Sims 3 Generations gives us an opportunity to expand every
life stage and the chance for players to delve deeper into each of their
special moments," said Scott Evans, General Manager of The Sims
Studio at EA. "From exploring the creative and playful childhood years,
the angst-ridden defiant teenager years, to the moment of time when
adults celebrate life through bachelor parties and weddings, we wanted
players to have the tools to tell the richest stories possible for any
life stage."
With new celebrations to dramatic life events, there are even more ways
to be creative. Starting off with the precocious childhood years,
players can have their Sims play dress-up as dinosaurs, princes,
princesses or astronauts with the new costume chests and then watch them
re-enact their favorite stories in one of three themed tree houses;
sci-fi, club house, or fairytale castle. In the teenage years, players
are introduced to the new punishment system in which teenage Sims can be
grounded for pulling pranks and trying to sneak out. Those teenage Sims
with the rebellious trait will find it harder to stay at home and will
want to pull pranks on others like exploding toilets, color dye in the
shower or ding dong ditch, while other Sims may go on to become prom
king or queen. Adult Sims have the chance to attend or plan bachelor and
bachelorette parties, throw lavish weddings, and go through a mid-life
crisis where they may change their look or even change careers. The
Sims 3 Generations players can capture and keep track of their Sims'
life moments with an in-game video camera. Via the new memories system,
players will also have the option of uploading and sharing their Sims'
memories on www.TheSims3.com
and Facebook.***
For more information about The Sims 3 Generations or The Sims 3,
please visit www.TheSims3.com.
Developed by The Sims Studio, The Sims 3 Generations for
PC/Mac is rated ‘T' for Teen by the ESRB, 12+ by PEGI, and 6+ by the
USK. To join The Sims fans on Facebook and Twitter, visit the
official pages at http://www.facebook.com/TheSims3
and www.twitter.com/TheSims3.
To download assets, please visit www.info.ea.com.
*Requires The Sims 3 for PC/MAC to play.
**In North America and Europe according to NPD data, Chart-track UK, Gfk
France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.
*** Conditions and restrictions apply. Please see back of pack for
details.
About The Sims
The Sims™ franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a computer,
celebrated its ten year anniversary in 2010 with an impressive more than
125 million units sold since its launch in February 2000. Now translated
into 22 different languages and available in 60 different countries, The
Sims series has quickly become a universal gaming and cultural
phenomenon. Since its June 2009 launch, The Sims 3 has sold more
than 10 million copies worldwide across multiple platforms and was the
#1 best-selling PC title for 2009 in North America and Europe. Fan
intensity is evidenced through nearly 250 million downloads of player
created content including: The Sims characters, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to seven million unique visitors monthly, handles more than
240 content downloads every minute and more than 3.5 million uploads
have been made to date, including 11 movies each hour. The Sims 3
YouTube Channel is within the top 10 most viewed sponsored channels of
all time with more than 45 million video views. The Sims 3 enables
anyone to play as they want, whether the player prefers to design houses
as a builder, create moments as a storyteller, be mischievous as an
experimenter, or fulfill lifetime wishes as an achiever. Visit The
Sims 3 official website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
Join The Sims 3 Facebook or Twitter communities at www.facebook.com/thesims3
and www.twitter.com/thesims3.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™,
Battlefield, and Mass Effect™. More information about EA
is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect are a trademark of EA International (Studio
and Publishing) Ltd. John Madden, NFL and FIFA are the property of their
respective owners and used with permission.
EA
Cindy Lum, 650-628-3835
PR Manager
clum@ea.com
Rachel
Steinberg, 650-628-5183
PR Coordinator
rsteinberg@ea.com
or
fortyseven
Communications
Sara Black, 323-658-1200
sara@fortyseven.com
Source: Electronic Arts
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