REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (Nasdaq:ERTS) announced today that EA SPORTS™ Fight
Night Champion is now available in North America and will launch
worldwide on March 4, 2011. Fight Night Champion is an intense
and deep new mature experience that builds on the rich legacy of the Fight
Night series, which is one of the most critically acclaimed sports
franchises of the past five years.
Fight Night Champion features new gameplay innovation that
delivers the rawness and brutality of the most realistic boxing
simulation ever created. The title is packed with a deep menu of new
modes and features, including: the all-new cinematic, narrative-driven
Champion Mode; more than 50 licensed boxers including Muhammad Ali, Mike
Tyson and Manny Pacquiao; Full Spectrum Punch Control; the deepest
career mode yet, Online Gyms, and much more.
"The EA SPORTS Fight Night franchise has consistently pushed the
boundaries of innovation in sports videogames, from ushering in the new
console generation in 2006 with Fight Night Round 3, to Fight
Night Round 4 which introduced real world physics to the franchise
two years ago," said Dale Jackson, General Manager, Fighting, EA SPORTS.
"Fight Night Champion advances the critically-acclaimed series
with genre-defining new gameplay innovation, a deep feature set and an
all new type of experience for the EA SPORTS gamer."
Champion Mode brings cinematic storytelling to the Fight Night
franchise and is the first such story mode in EA SPORTS history. Written
by Academy Award®-nominated screenwriter Will Rokos, Champion Mode
allows players to step into the shoes of up-and-coming middleweight
prospect, Andre Bishop, as he discovers that the road to becoming a
champion in professional boxing is one that is filled with corruption,
personal struggle and more than just what happens between the ropes.
Fight Night Champion also introduces a host of gameplay
improvements. The refined punching system, dubbed "Full Spectrum Punch
Control", brings the most accessible and responsive controls ever to a Fight
Night title. A new anaerobic stamina system tracks individual muscle
groups separately, punishing a player's overdependence on a single punch
and encourages combination punching and diligent stamina management. In
addition, improved visuals, multiple control schemes, realistic damage,
boxer-specific animations and multiple stun states round out the key
gameplay improvements players will experience in Fight Night Champion.
Fight Night Champion is available for the Xbox 360® video game
and entertainment system and the PlayStation®3 computer entertainment
system. The game has been rated M by the ESRB, and 16+ by PEGI. The Fight
Night Champion demo is currently available on Xbox LIVE™ and the
PlayStation®Network. For more information, log onto www.easports.com/fightnight.
Media can find game assets at http://info.ea.com.
To join the EA SPORTS Fight Night community, log onto the Fight
Night Champion Facebook page.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. PlayStation is a registered trademark of Sony
Computer Entertainment Inc. Xbox 360 is a trademark of the Microsoft
group of companies. All other trademarks are the property of their
respective owners.

Electronic Arts Inc.
Duke Indrasigamany, 604-456-3150
Publicist
dukei@ea.com
David
Tinson, 650-628-5189
VP Communications
dtinson@ea.com
Source: Electronic Arts Inc.
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