Gaming's Best-Selling Racing Franchise Returns With All-Star Cast
Including "Mad Men" Star Christina Hendricks and Sean Faris from
"Never Back Down"
REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
The best-selling racing franchise of all time is back -- and the stakes
have never been higher. Get ready to race for your life in a
heart-pounding cross-country race from the Golden Gate to the Empire
State as Electronic Arts (NASDAQ:ERTS) today announced that Need for
Speed™ The Run is now available at retail stores in North America. Need
for Speed The Run has already earned a perfect 5/5 from Stuff
Magazine, while Men's Health heralds the game for its "killer
racing action." Univision highlights Need for Speed The
Run for its "spectacular cars and intense racing" and GameTrailers
declares the game "a blast to drive."
Featuring an all-star cast including Mad Men star Christina
Hendricks, Never Back Down's Sean Faris, 2011 Sports
Illustrated Swimsuit Cover Model Irina Shayk and Sports
Illustrated Swimsuit Model Chrissy Teigen, Need for Speed The Run
takes players on a thrilling cross-country race known simply as "The
Run." With $25 million on the line, players take the wheel as Jack
Rourke navigating thousands of miles of treacherous terrain from San
Francisco to New York squaring off against 200 other racers all while
evading the cops and the mob, who are hot on his trail.
"This is the biggest, fastest and most dangerous Need for Speed
game yet," said Jason DeLong, Executive Producer, Need for Speed The
Run. "Need for Speed The Run delivers the series' trademark
thrilling racing and ups the ante with incredible action sequences and
stunning performances from our all-star cast."
And the action doesn't stop when players cross the finish line in New
York. Need for Speed The Run delivers an addictive challenge
series and highly-competitive multiplayer. The acclaimed Autolog feature
also returns, delivering moment-by-moment performance feedback to
ensure players are always in head-to-head competition with friends,
enemies and online competitors.
The expansive vistas and impressive tactile environment in The Run
are made possible by the Frostbite™ 2 engine. The raw power of
the DICE game engine, that enhanced real time warfare in Battlefield 3,
enabled the massive scale and scope of Need for Speed The Run
from visually stunning courses like the slippery slopes of Independence
Pass, CO to the hottest vehicles, including the all-new 2012 Porsche
Carrera S and 2012 Lamborghini Aventador.
The Run is the 18th entry in the Need for Speed franchise.
Started in 1994 with The Need for Speed, the franchise has sold
over 115 million units and totaled more than 1 billion dollars in
revenue.
Need for Speed The Run is available now in North America and will
be available on November 17, 2011 in Europe for the Xbox 360® videogame
and entertainment system, PlayStation®3 computer entertainment system,
PC, Wii™ and Nintendo 3DS™. For more information on Need for Speed,
visit http://www.needforspeed.com
or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, The Sims and Need for Speed are
trademarks of Electronic Arts Inc. Frostbite is a trademark of EA
Digital Illusions CE AB. Mass Effect is a trademark of EA International
(Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property
of their respective owners and used with permission. The names, designs,
and logos of all products are the property of their respective owners
and used by permission. Microsoft and Xbox 360 are trademarks of the
Microsoft group of companies. "PlayStation" are registered trademarks of
Sony Computer Entertainment Inc. Wii and Nintendo 3DS are trademarks of
Nintendo. All other trademarks are the property of their respective
owners.
Electronic Arts
Jino Talens, 650-628-9111
Senior Publicist
jtalens@ea.com
Dana
Sissons, 604-456-5004
PR Manager
dsissons@ea.com
Amanda
Taggart, 650-628-2974
PR Director
ataggart@ea.com
Tammy
Levine, 650-628-7223
Vice President
tlevine@ea.com
Source: Electronic Arts
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