Feel the Excitement of Being in the Driver's Seat through All-New
Helmet Cam, Drive-Altering Night Racing and Fierce Competition with
Autolog
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Authentic racing accelerates to the next gear as Electronic Arts Inc.
(NASDAQ:ERTS) today announced that the latest entry in the critically
acclaimed Need for Speed™ simulation racing series, SHIFT 2
UNLEASHED™, is now available at retail stores in North America. SHIFT
2 UNLEASHED takes the revolutionary true driver's experience to the
next level with an all-new rendering engine and graphics overhaul,
innovative helmet camera, night racing, and authentic degradation of
tracks and cars. This game-changing sequel is already being heralded by
critics worldwide receiving nine out of ten from both PlayStation:
The Official Magazine and Official Xbox Magazine. Official Xbox
Magazine even said that SHIFT 2 UNLEASHED is, "the real deal"
while Game Informer says, "SHIFT 2 defines the franchise"
as a true simulation racing game.
"Our goal with SHIFT 2 UNLEASHED is to put the series at the head
of the racing simulation genre by injecting some much needed energy into
it," said Marcus Nilsson, Executive Producer on SHIFT 2 UNLEASHED.
"Working with the aid of Team Need for Speed drivers, we
incorporated real-world race driving insights to make key improvements
and enhancements to the game, while also innovating at the very core of
the racing experience. Our introduction of game changing features like
helmet cam further blurs the lines between real racing and the in-game
experience."
Exclusively featuring the newly-unveiled Pagani Huayra supercar, players
will experience all the violence, energy and excitement of race day in
this groundbreaking authentic racing experience. SHIFT 2 UNLEASHED
also takes the innovative rivalry-generating Autolog technology
pioneered by Need for Speed Hot Pursuit and connects friends and
foes together in head-to-head races and player statistic match-ups to
add new layers of depth and detail to the intricate customization and
tuning of the simulation series.
SHIFT 2 UNLEASHED is now available in North America and will be
available April 1 in Europe for the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system and
PC. For more information on SHIFT 2 UNLEASHED, visit http://www.shift2unleashed.com.
For more information on Need for Speed, visit http://www.needforspeed.com
or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile™
and POGOTM. In fiscal 2010, EA posted GAAP net revenue
of $3.7 billion and had 27 titles that sold more than one million units.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed and SHIFT 2 UNLEASHED are
trademarks of Electronic Arts Inc. The names, designs, and logos of all
products are the property of their respective owners and used by
permission. Microsoft and Xbox 360 are trademarks of the
Microsoft group of companies. "PlayStation" are registered trademarks of
Sony Computer Entertainment Inc. All other trademarks are the property
of their respective owners.
Electronic Arts Inc.
Jino Talens, 650-628-9111 (Senior Publicist)
jtalens@ea.com
Dana
Sissons, 604-456-5004 (PR Manager)
dsissons@ea.com
Peter
Nguyen, 650-628-3607 (PR Director)
pnguyen@ea.com
Tammy
Schachter , 650-628-7223 (Vice President)
tschachter@ea.com
Source: Electronic Arts Inc.
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