First Two Weeks Sales Up 17 Percent Over Last Year
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc., (NASDAQ: ERTS) announced today that NCAA®
Football 12 generated its largest first two weeks at
retail (July 12 — July 26) on Xbox 360® and PlayStation®3 platforms in
franchise history. Based on internal estimates, after two weeks of sales NCAA
Football 12 is up 17 percent year-on-year with more than 700,000
units sold through.
"We're extremely pleased by the overwhelmingly positive response to NCAA
Football 12 by both critics and college football fans alike," said
Peter Moore, President of EA SPORTS. "The team at Tiburon has created
the ultimate college football experience which is evident at retail
where the game is flying off the shelves."
Critics and fans have applauded the level of depth and authenticity in NCAA
Football 12, thanks to features like the enhanced Dynasty
mode, which allows fans to climb the ranks of the coaching ladder on
a mission to lead their team to the coveted national championship. While
all-new pre-game traditions, like the Sooner Schooner (Oklahoma),
Ramblin' Wreck (Georgia Tech) and Traveler with Trojan Rider (USC)
deliver the pride and pageantry of game day Saturday like never before.
New York Times stated "NCAA Football 12 is entertaining
and immersive", while Game Informer rated it 9 out of 10.
NCAA Football 12 has reached a series of gameplay milestones,
including:
-
More than 870,000 online game sessions have been played — the
equivalent of approximately 600 NCAA FBS college football regular
seasons.
-
More than 50,000 Online
Dynasties have been created, consisting of more than 100,000
user-controlled teams.
-
Fans have created more than one million custom teams using the TeamBuilder
website, the online create-a-school feature.
NCAA Football 12 is now available for the Xbox 360® video game
and entertainment system and the PlayStation®3 computer entertainment
systems. NCAA Football 12 has been rated "E" for everyone by the
ESRB. NCAA Football 12 is developed in Orlando, Fla., by EA
Tiburon, and licensed through collegiate trademark agency The Collegiate
Licensing Company, a division of IMG Worldwide.
For more information, please visit http://www.ea.com/ncaa-football
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
About EA SPORTS
EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers experiences that ignite the emotions of
sport through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE
basketball, NCAA® Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR®
golf, and EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities
for more than 400,000 student-athletes at more than 1,000 member
colleges and universities. Each year, more than 54,000 student-athletes
compete in NCAA Championships in Division I, II and III sports. For more
information, go to www.ncaa.org.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.
Founded in 1981, CLC is the oldest and largest collegiate trademark
licensing agency in the U.S. and currently represents nearly 200
colleges, universities, bowl games, athletic conferences, The Heisman
Trophy and the NCAA. The mission of CLC is to be the guiding force in
collegiate trademark licensing and one of the top sports licensing firms
in the country. CLC is dedicated to being a center of excellence in
providing licensing services of the highest quality to its member
institutions, licensees, retailers and consumers. Headquartered in
Atlanta (Ga.), CLC is a full-service trademark licensing representative,
which employs a staff of more than 80 licensing professionals who
provide full-service capabilities in brand protection, brand management,
and brand development. For more information on CLC, visit: www.clc.com
or www.imgworld.com.
About NCAA Football
NCAA Football USA, Inc. represents a coalition of the American Football
Coaches Association (AFCA), the Collegiate Commissioners Association
(CCA), the Football Bowl Association (FBA), the National Association of
Collegiate Directors of Athletics (NACDA), the National Collegiate
Athletics Association (NCAA) and the National Football Foundation (NFF)
and serves as the collective voice to promote college football. Visit www.NCAAFootball.com
for more information.
EA, EA SPORTS, EA Mobile, POGO, The Sims and Need for Speed are
trademarks of Electronic Arts Inc. Mass Effect is a trademark of EA
International (Studio and Publishing) Ltd. John Madden, NFL, FIFA, NBA,
NCAA, NHL, Tiger Woods, PGA TOUR and NASCAR are trademarks of their
respective owners and used with permission. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. Microsoft,
Xbox, and Xbox 360 are trademarks of the Microsoft group of companies
and are used under license from Microsoft. All other trademarks are the
property of their respective owners.
Electronic Arts
Julie Foster, 407-386-5184
Communications
Manager
jfoster@ea.com
or
Rob
Semsey, 407-386-5337
Communications Director
rsemsey@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media