Get Back to Football with the Most Authentic Madden Ever
All-New Mobile and Facebook Versions Also Available
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc. (NASDAQ:ERTS) announced today that Madden
NFL 12 is now available at retail stores throughout North
America and will release in select countries worldwide on September 2. Madden
NFL 12 is available on the Xbox 360® video game system from
Microsoft, PlayStation®2 and PlayStation 3, Wii™, and PSP®
(PlayStation®Portable) handheld entertainment system. Simultaneous
mobile releases of Madden NFL 12 are also available for Android
devices, iOS devices and feature phones. In addition an updated version
of Madden
NFL Superstars is now playable on Facebook.
Madden NFL 12 continues the rich tradition of the franchise by
bringing fans closer to the NFL than ever before by transforming
on-field action and core gameplay modes, and driving innovation in six
key areas: Playbooks and Gameplay; Presentation; Franchise
and Superstar modes; Dynamic Player Performance; Madden
Ultimate Team*; and Online Communities*. Whether battling
your rivals on the couch or online, leading your favorite team to the
Super Bowl in Franchise mode, or building the ultimate dream team in
Madden Ultimate Team, Madden NFL 12 is True to the NFL,
True to the Franchise and True to the Game.
Madden NFL 12 marks the first title to participate in the EA
SPORTS™ Season Ticket program**. Season Ticket subscribers were
provided full digital access to Madden NFL 12 three days before
retail launch, and moving ahead will be able to take advantage of a 20%
discount on Madden Coins for use in Madden Ultimate Team and Online
Scouting.
"Madden NFL 12 sets a new benchmark in the franchise by
delivering an incredibly realistic NFL experience. The level of detail
in the game is unrivaled - it's more authentic, more visceral," said Cam
Weber, GM of Football, EA SPORTS. "From the all-new collision system
that allows you to feel every bone crunching hit to the revolutionary
Dynamic Player Performance system that replicates how players' skills
and confidence rise and fall based on their on-field performance, Madden
NFL 12 lives and breathes all the glory and heartache of the NFL. No
two games will ever be the same."
The Madden NFL 12 Hall of Fame Edition, featuring former St.
Louis Rams running back and Pro Football Hall of Fame inductee Marshall
Faulk, includes the full version of Madden NFL 12; an exclusive
Panini trading card, hand-signed by Marshall Faulk, with one solid, 18k
gold autographed card randomly inserted into one Xbox 360 and one
PlayStation 3 copy; and an exclusive Madden Ultimate Team
Platinum Pack featuring a combination of 13 NFL Hall of Famers and former
Madden NFL cover athletes, including: Marshall Faulk, Barry Sanders,
Jerry Rice, Rod Woodson, Eddie George, Michael Vick, Donovan McNabb, Ray
Lewis, Shaun Alexander, Vince Young, Larry Fitzgerald, Troy Polamalu and
Drew Brees. The Madden NFL 12 Hall of Fame Edition has a limited
run of 125,000 total copies exclusively available in the United States
for the PlayStation 3 and Xbox 360.
Madden NFL 12 is now available and retails for $59.99 on the Xbox
360 video game system from Microsoft and the PlayStation 3, $49.99 on
Wii™, and $39.99 on PlayStation 2 and PSP (PlayStation Portable)
handheld entertainment system.
The most popular NFL video game for smartphones is back bringing the
most authentic NFL experience to mobile devices. Take your Madden NFL
12 experience on the go with all 32 NFL teams in authentic stadiums,
updated rosters, enhanced graphics and animations, and new features and
modes exclusive to the mobile platform. Fan favorite features such as
"Total Defensive Control," "Action Control Time," "GameFlow" and "Hot
Routes Everywhere" deliver an even more stunning version of Madden on
Android and iOS devices. Madden NFL 12 is now available for
Android devices, iOS devices and feature phones.
An all-new version of the highly popular free-to-play football game, Madden
NFL Superstars, launches today on Facebook. Madden
NFL Superstars 12 gives fans the unique experience of building
and managing a team of NFL players to compete against friends on the
world's largest social network. The upgraded Madden NFL
Superstars 12 provides a host of new gameplay enhancements,
including the ability to build an entire franchise including stadium
complex, front office, and practice and training facilities. Players can
also coach their way to victory by making key play decisions throughout
each game and expanded statistics showcase the top performers of each
game, including an MVP. With all new cards and card collections, Madden
NFL Superstars 12 is the ideal sports gaming experience on Facebook
for any NFL fan. Since its launching in 2010, Madden NFL Superstars has
averaged nearly 2 million monthly active users and currently has over 5
million created teams.
Since its debut in 1989, Madden NFL has over sold-in over 90
million copies to date. To learn more about Madden NFL 12, visit www.ea.com/madden-nfl.
For Madden NFL 12 assets, visit: maddennfl12.newslinevine.com.
Madden NFL 12 is developed in Orlando, Florida by EA Tiburon. EA
SPORTS is one of the leading sports entertainment brands in the world,
with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions, and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA JAM,
NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger
Woods PGA TOUR® golf, and EA SPORTS Active. For more
information about EA SPORTS, including news, video, blogs, forums and
game apps, please visit www.easports.com
to connect, share and compete.
* Madden NFL 12, EA Account, Online Pass and an internet
connection are required for play. You must be at least 13 years old to
register for an EA account.
** EA SPORTS™ Season Ticket is an all-new program that
provides four new premium benefits for an annual fee of $24.99 or 2000
Microsoft Points: access to play all participating EA SPORTS games via a
full-game digital download three days before consumers have the option
to purchase a disc at retail launch; a 20-percent discount on
downloadable game content; free premium web content; and membership
recognition. Beginning with Madden NFL 12, the participating
franchises include Madden NFL Football, NHL hockey, FIFA
Soccer, Tiger Woods PGA TOUR® golf and NCAA® Football. EA
SPORTS Season Ticket is available on Xbox 360®in North America,
Europe, Australia and New Zealand, and on PlayStation 3 in North
America. Conditions and restrictions apply. For more information on the
program — including subscription instructions, please visit www.easports.com/seasonticket.
All player participation has been facilitated by National Football
League Players Incorporated, the licensing and marketing subsidiary of
the NFL Players Association.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™, and POGO™. In fiscal
2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that
sold more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Active, EA Mobile, and POGO are trademarks of
Electronic Arts Inc. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger
Woods, and PGA TOUR are trademarks of their respective owners and used
with permission. Xbox 360 is a trademark of the Microsoft group of
companies and is used under license from Microsoft. "PlayStation" and
"PSP" are registered trademarks of Sony Computer Entertainment Inc. Wii
is a trademark of Nintendo. iPod touch and iPad are trademarks of Apple
Inc., registered in the U.S. and other countries. All other trademarks
are the property of their respective owners.
© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of
the teams indicated. All other NFL-related trademarks are trademarks of
the National Football League.
Officially Licensed Product of National Football League Players
Incorporated.

EA SPORTS
Julie Foster, 407-386-5184
PR Manager
jfoster@ea.com
or
Fleishman-Hillard
for EA SPORTS
Carol Quito, 415-318-4109
Carol.Quito@fleishman.com
Source: Electronic Arts Inc.
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