MONOPOLY Millionaires Enables Players Around the World
to "Pass Go" and Play with Hundreds to Thousands of their Friends
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) today announced that MONOPOLY
Millionaires, the first free-to-play social gaming version of the
world's favorite family game brand, is now available for play on
Facebook. Fans of MONOPOLY can connect with all their Facebook friends
and family around the world to experience the never ending fun of
building the biggest and best boards and amassing millions in MONOPOLY
money. Under license from Hasbro, MONOPOLY Millionaires can be
played on Facebook at: http://apps.facebook.com/monopolymillionaires/
The release of MONOPOLY Millionaires represents an entirely new
and innovative approach to the digital MONOPOLY franchise. Electronic
Arts' considerable MONOPOLY development expertise has resulted in the
integration of unique social gameplay features that take gaming on
Facebook in a new direction.
"EA has enjoyed a very successful relationship with Hasbro over the last
three years and we're excited to introduce the beloved MONOPOLY brand to
the Facebook community," says Chip Lange, senior vice president and
general manager of the Hasbro Division at Electronic Arts. "We strive to
continually re-imagine Hasbro brands digitally in creative ways and MONOPOLY
Millionaires is no exception. We're bringing the world's favorite
game brand into the new era of social gaming, offering an accessible and
enjoyable experience for Facebook users worldwide."
"MONOPOLY has always been a social game that's made better by the
friends you play with," said Katie Mitic, director of platform and
mobile marketing at Facebook. "With MONOPOLY Millionaires, EA and
Hasbro are bringing this global game brand to a growing online audience
of people who play games with their friends on Facebook. MONOPOLY is a
great example of the legacy that can be created when games are built to
be social from day one."
Fans of MONOPOLY will find several familiar features in MONOPOLY
Millionaires, such as the classic MONOPOLY board, earning money by
building houses and hotels, and rolling dice to move tokens around the
board. However, MONOPOLY Millionaires has been designed
specifically for the world of social gaming to encourage players to
engage and play with their friends. The more friends a player has, and
the more often they visit their friends' boards, the more success
they're likely to have in the game. Additionally, players may roll the
dice consecutively and don't have to wait for their friends to finish
their turns. Customization is another highlight of MONOPOLY
Millionaires, allowing players to creatively decorate their boards
for a more personalized and expressive experience.
"MONOPOLY has entertained millions of families around the globe for
decades," said Mark Blecher, senior vice president and general manager
of digital gaming and media at Hasbro. "With this first time addition of
a social gaming version for Facebook, it's great to know there will
always be a friend or family member who'll be ready to roll the dice any
time of the day or night to experience the fun of MONOPOLY
Millionaires."
MONOPOLY for Xbox 360, PlayStation 3, PlayStation 2, Nintendo
Wii and Nintendo DS
The world of MONOPOLY has already come to life digitally with great
success through the strategic licensing alliance between EA and Hasbro.
To date, the franchise—which kicked off in 2008 with the launch of the
original MONOPOLY—has sold through more than two million units
worldwide across Xbox 360® video game and entertainment system,
PlayStation ® 2 and PlayStation 3 computer entertainment system,
Nintendo DS, and the Wii. The 2010 launch of MONOPOLY Streets
brought even more fun to the digital translation of the popular board
game with newly added online play features and an immersive MONOPOLY
city which transforms and expands as aspiring real estate moguls buy and
develop their properties.
MONOPOLY for iOS, Amazon Kindle, Windows Phone 7 and Android
It's "GO" time! With MONOPOLY for iPad, iPhone, iPod touch,
Amazon Kindle, Android and Windows Phone 7, players can take a ride on
the Reading Railroad, buy Boardwalk or go directly to jail. The game
jumps to life with animated features and intuitive gameplay as players
buy, sell and trade Atlantic City's famous properties. Adding to the fun
is the ability to challenge friends with Pass ‘n Play and customize the
difficulty, number of players and house rules. For those who aspire to
go global, there is MONOPOLY Here & Now: The World Edition
for iPhone and iPod touch. This popular app features all new properties
and adds an international flair to the world's favorite game brand
digital experience. Players can own international cities, trade in a
Race Car for a Sumo Wrestler and discover fun facts about exotic
destinations with Chance, Community Chest and "Did You Know?" cards.
MONOPOLY for Pogo.com
At EA's online gaming destination Pogo.com™, players can also become
global real estate tycoons in MONOPOLY Here and Now: The World Edition
by visiting www.pogo.com/games/monopoly
to compete against three other opponents. Additionally, Pogo™ now offers
the downloadable MONOPOLY City for the PC, the first true digital
iteration of the hit board game in which players can build and watch
their city fortune grow. MONOPOLY City is now available at www.pogo.com/downloads.
About MONOPOLY
Since 1935, more than 275 million copies of MONOPOLY have been sold in
111 countries and 40 languages. Hundreds of different editions of the
game have been published, but the most popular continues to be the
classic "Number Nine." Affectionately known by its original product
number, "Number Nine" is based on the streets of Atlantic City and is
nearly identical to Charles Darrow's original submission to Parker
Brothers. The MONOPOLY name and logo, the distinctive design of the game
board, the four corner squares, the MR. MONOPOLY name and the character,
as well as each of the distinctive elements of the board and playing
pieces are trademarks of Hasbro for its property trading game and game
equipment.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(tm), EA(tm), EA Mobile(tm) and POGO(tm). In
fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27
titles that sold more than one million units. EA's homepage and online
game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, video games and a
comprehensive licensing program, Hasbro strives to delight its customers
through the strategic leveraging of well-known and beloved brands such
as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY,
G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire
play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA Mobile, POGO and Pogo.com are trademarks of Electronic
Arts Inc. MONOPOLY is a trademark of Hasbro and used with permission.
Nintendo DS and Wii Mii are trademarks of Nintendo. Xbox and Xbox 360
are trademarks of the Microsoft group of companies and used with
permission. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc. iPad, iPhone and iPod touch are trademarks and/or
registered trademarks of Apple Inc.Facebook is a registered trademark of
Facebook, Inc. All other trademarks are the property of their respective
owners.
Media Contacts:
Playfish
Tom
Sarris, 415-578-3194
Director of Global Communications
tom.sarris@playfish.com
or
EA
Hasbro
Alexis McDowel, 650-628-7703
PR Director
amcdowel@ea.com
Source: Electronic Arts Inc.
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