More Than 4M Need for Speed Fans ‘Like', ‘Share' and ‘Unlock' the
High-Octane 2-Minute Trailer
REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) today announced that Hollywood's
biggest action director — Michael Bay — has joined forces with gaming's
biggest racing franchise — Need for Speed — to deliver a
spectacular one-of-kind, blockbuster television commercial for this
holiday's most anticipated release, Need for Speed™ The Run.
Starting today, fans of the Need for Speed Facebook page will
work together to unlock the trailer which features Need for Speed The
Run game footage to showcase a heart-pounding, adrenaline-fueled
race that perfectly reflects the game's action-packed sequences. Bay is
the world-renowned director of some of the biggest, most visually
spectacular action films of all time, including Transformers, Pearl
Harbor and The Rock.
To create this unique promotional spot, Bay spent time playing
the game and spoke with the creative production team to get a
feel for Need for Speed The Run and the franchise itself, which
is known for bringing exhilarating racing action to the forefront of
real-life car culture. In the trailer, Bay brings his vision and
signature high-octane Hollywood style to The Run, adding his
explosive touch to the blockbuster action already in the game.
"Working with Michael and his company, The Institute (theinstitute.tv),
was such an honor. He's known for delivering exhilarating, over-the-top,
action — exactly what players are looking forward to experiencing in Need
for Speed The Run. We knew from the moment we met with Michael that
he was the perfect person to bring our game to life for gamers seeking
non-stop action," said Jason DeLong, Executive Producer, Need for
Speed The Run. "I encourage everyone to visit our Facebook page and
help get the commercial unlocked for the entire world to see!"
Need for Speed The Run features Mad Men's Christina
Hendricks, Never Back Down's Sean Faris, 2011 Sports
Illustrated Swimsuit Cover Model Irina Shayk and Sports
Illustrated Swimsuit Model Chrissy Teigen as characters in an
intense race-for-your-life story taking players on a cross-country race
from San Francisco to New York. Powered by Frostbite™ 2, Black Box
Studio makes its return and takes the action racing genre to new heights
with stunning visuals and car physics that hug the road at insanely fast
speeds. The game is the action racing blockbuster of the holiday.
Developed by Black Box, a studio of Electronic Arts,
Need for Speed The Run will be available November 15, 2011 in North
America and November 17, 2011 in Europe for the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system, PC,
Wii™ and Nintendo 3DS™. For more information on Need for Speed,
visit http://www.needforspeed.com
or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are trademarks of
Electronic Arts Inc. The names, designs, and logos of all products are
the property of their respective owners and used by permission.
Microsoft, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group
of companies. "PlayStation" and "PlayStation Network" are registered
trademarks of Sony Computer Entertainment Inc. Wii and Nintendo 3DS are
trademarks of Nintendo. All other trademarks are the property of their
respective owners.
Electronic Arts Inc.
Jino Talens, 650-628-9111
Sr. Publicist
jtalens@ea.com
or
Dana
Sissons, 604-456-5004
PR Manager
dsissons@ea.com
or
Amanda
Taggart, 650-628-2974
PR Director
ataggart@ea.com
or
Tammy
Levine, 650-628-7223
Vice President
tlevine@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media