Heisman Trophy Winner Becomes First Fan-Selected Cover Athlete in
Franchise History
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc (NASDAQ:ERTS) today announced Mark Ingram, former
University of Alabama running back, has been chosen by fans to be
featured on the cover of EA
SPORTS™ NCAA®
Football 12, set to hit retail shelves on Tuesday, July 12. The NCAA
Football 12 "U Want ME" campaign was the first-ever online consumer
vote for a cover athlete in franchise history.
NCAA Football 12 (Photo: Business Wire)
Throughout the month of March, fans logged on to the EA SPORTS NCAA
Football Facebook page to vote for one of four standouts from
the 2010 college football season - Auburn University defensive lineman,
Nick Fairley, University of Alabama running back, Mark Ingram,
University of Oklahoma running back, DeMarco Murray, and University of
Washington quarterback, Jake Locker. More than 140,000 votes were cast,
and in the end, Mark Ingram became the first fan-voted cover athlete in NCAA
Football franchise history.
Following his outstanding 2009 season, Ingram captured college
football's two biggest prizes: the Heisman Trophy and the National
Championship. During a decorated career at Alabama, Ingram rushed for
more than 3,000 yards and 42 touchdowns, including 17 touchdowns and
more than 1,600 yards during his Heisman Trophy-winning sophomore
season. In Alabama's 37-21 victory over Texas in the 2010 BCS National
Championship Game, Ingram capped his sophomore season by scoring two
touchdowns and rushing for 116 yards on 22 carries, being named the
Offensive MVP.
NCAA Football 12 takes the journey of the college athlete to the
next level of depth and authenticity. Experience the pride and pageantry
of gameday Saturday like never before as players go from high school
superstar to top college player to head coach in the Road to Glory and
Dynasty modes. With an enhanced in-game presentation, new traditions,
and an all-new collision system, players make an impact by leading their
team to the National Championship in NCAA Football 12.
Developed in Orlando, Florida by EA Tiburon, and licensed by The
Collegiate Licensing Company, NCAA Football 12 will be available
on the Xbox 360® video game and entertainment system and the
PlayStation®3 computer entertainment system.
To download and view assets for NCAA Football 12, including
behind the scenes photos from Mark Ingram's cover shoot visit: http://www.info.ea.com.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA JAM,
NCAA® Football, Fight Night boxing, EA SPORTS MMA, Tiger
Woods PGA TOUR® golf, and EA SPORTS Active.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods
and PGA TOUR are trademarks of their respective owners and used with
permission. PlayStation is a registered trademark of Sony Computer
Entertainment Inc. Xbox 360 is a trademark of the Microsoft group of
companies. All other trademarks are the property of their respective
owners.
About the NCAA
The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic opportunities
for more than 400,000 student-athletes at more than 1,000 member
colleges and universities. Each year, more than 54,000 student-athletes
compete in NCAA Championships in Division I, II and III sports. For more
information, go to www.ncaa.com.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG.
Founded in 1981, CLC is the oldest and largest collegiate licensing
agency in the U.S. and currently represents nearly 200 colleges,
universities, bowl games, athletic conferences, The Heisman Trophy and
the NCAA. The mission of CLC is to be the guiding force in collegiate
trademark licensing and one of the top sports licensing firms in the
country. CLC is dedicated to being a center of excellence in providing
licensing services of the highest quality to its member institutions,
licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC
is a full-service licensing representative, which employs a staff of
more than 80 licensing professionals who provide full-service
capabilities in brand protection, brand management, and brand
development. For more information on CLC, visit: www.clc.com
or www.imgworld.com.
About NCAA Football
NCAA Football USA, Inc. represents a coalition of the American Football
Coaches Association (AFCA), the Collegiate Commissioners Association
(CCA), the Football Bowl Association (FBA), the National Association of
Collegiate Directors of Athletics (NACDA), the National Collegiate
Athletics Association (NCAA) and the National Football Foundation (NFF)
and serves as the collective voice to promote college football. Visit www.NCAAFootball.com
for more information.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6689487&lang=en
Electronic Arts Inc.
Julie Foster, 407-386-5184
Sr. Publicist
jfoster@ea.com
Rob
Semsey, 407-386-5337
PR Director
rsemsey@ea.com
Source: Electronic Arts Inc.
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