Participants Can Play MONOPOLY Millionaires, Be Part of Social Gaming
History and Enter for a Chance to Win More Than $20,000 in Prizes
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: ERTS) and Hasbro, Inc. (NASDAQ: HAS) today
proclaimed Thursday, April 7, 2011, as Global MONOPOLY Day on Facebook.
MONOPOLY fans around the world are invited to play MONOPOLY
Millionaires on Facebook to win more than $20,000 in prizes* and
participate in an attempt to set a new Guinness World Records® title.
The attempt will be measured by the greatest number of people worldwide
simultaneously playing MONOPOLY Millionaires on Facebook.
Official adjudicators will be monitoring the game over a 24-hour period
from 12 a.m. to 11:59 p.m. PST on April 7. Players can take part during
that time frame through MONOPOLY
Millionaires on Facebook and can RSVP to participate at the Global
MONOPOLY Day event page on Facebook any time prior to 11:59 p.m. PST
on April 7.
"With MONOPOLY Millionaires, EA and Hasbro have brought the
beloved family board game to a growing audience of tens of millions of
people on Facebook," said Katie Mitic, Director of Platform and Mobile
Marketing, Facebook. "We're excitedly anticipating the record to be set
on Facebook as people share the whole experience with their friends."
In addition to the record attempt, participants in global MONOPOLY Day
on Facebook can get a chance to win a wealth of fun rewards. A total of
$20,580 in prizes — the same amount of MONOPOLY money in Hasbro's
globally popular MONOPOLY board game — are available, including $5,000
in cash prizes, $5,000 in Visa® gift cards, various Apple® products, and
many other great prizes. For a chance to win prizes, participants can
enter the MONOPOLY Millionaires Sweepstakes* through the MONOPOLY
Millionaires Facebook app on April 7. No purchase necessary to
participate. On April 6, EA is offering a special flash deal on MONOPOLY
Streets at www.facebook.com/EAInsiderDeals.
And, on April 8, EA Mobile™ will host a sale on MONOPOLY games for
iPad™, Kindle™ and most mobile devices for all Global MONOPOLY Day
participants to thank them for their involvement in the Guinness World
Records attempt.
"Since its launch in February, MONOPOLY Millionaires has
quickly become one of the most popular games on Facebook, delighting
millions of enthusiastic players from around the world," said Chip
Lange, Senior Vice President of EA's Hasbro Division. "We are reminded
every day of the power of the passionate MONOPOLY community and can't
wait to see all the fans come out to help us set the Guinness World
Record for the most people playing MONOPOLY Millionaires
simultaneously on Facebook. With their support, we're looking forward to
Global MONOPOLY Day being an overwhelming success."
MONOPOLY Millionaires is the first free-to-play social gaming
version of the world's favorite family game brand. Released by EA in
February 2011, the title was the fastest growing Facebook game during
the weeks of March 7 and March 14, and had a 472% increase in players
from March 1 to April 1, 2011, according to AppData.
"The popularity of MONOPOLY Millionaires underscores the massive
appeal and connection that the brand holds with consumers worldwide,"
said Jane Ritson-Parsons, Global Brand Leader for MONOPOLY at Hasbro.
"Social gaming platforms such as Facebook have significantly broadened
the MONOPOLY playing universe and events such as Global MONOPOLY Day
celebrate the rich heritage and exciting future of a branded play
experience that has been entertaining families for nearly eight decades."
To celebrate Global MONOPOLY Day on Facebook, EA is promoting local meet
ups around the globe through Meetup.com — the world's largest network of
local groups — in which fans can gather to play MONOPOLY Millionaires
in the attempt to set the Guinness World Records title. For more
information about how to organize and take part in a Global MONOPOLY Day
meet-up, visit http://www.meetup.com/Global-Monopoly-Day.
* NO PURCHASE NECESSARY.
Eligibility restrictions apply.
Void where prohibited.
Complete rules can be found at www.playfish.com/monopolymillionairessweeps.
About MONOPOLY
Since 1935, more than 275 million copies of MONOPOLY have been sold in
111 countries and 40 languages. Hundreds of different editions of the
game have been published, but the most popular continues to be the
classic "Number Nine." Affectionately known by its original product
number, "Number Nine" is based on the streets of Atlantic City and is
nearly identical to Charles Darrow's original submission to Parker
Brothers. The MONOPOLY name and logo, the distinctive design of the game
board, the four corner squares, the MR. MONOPOLY name and the character,
as well as each of the distinctive elements of the board and playing
pieces are trademarks of Hasbro for its property trading game and game
equipment.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(tm), EA(tm), EA Mobile(tm) and POGO(tm). In
fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27
titles that sold more than one million units. EA's homepage and online
game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. (NASDAQ:HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
MONOPOLY is a trademark of Hasbro and used with permission. iPad and
Apple are trademarks of Apple Inc. Kindle is a registered trademark of
Amazon Technologies, Inc. Facebook is a registered trademark of
Facebook, Inc. All other trademarks are the property of their respective
owners.
Playfish
Tom Sarris, 415-578-3194
Director of Global
Communications
tom.sarris@playfish.com
or
EA
Hasbro
Alexis McDowel, 650-628-7703
PR Director
amcdowel@ea.com
or
Bite
Communications for Playfish
Marcelo Vilela, 415-365-0404
Account
Executive
Marcelo.vilela@bitecommunications.com
Source: Electronic Arts Inc.
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