Popular ABC TV "Food Revolution" Chef's Dishes Now Being Served to
Millions Worldwide in Popular Restaurant Social Game on Facebook
LONDON & SAN FRANCISCO--(BUSINESS WIRE)--
Playfish™, an Electronic Arts Inc. studio (NASDAQ:ERTS), and leading
creator of award winning social games, today announced a partnership
with world-renowned chef Jamie Oliver in the popular Restaurant City
social game on Facebook®. The relationship will enable Restaurant
City's nearly six million monthly players fun ways to engage with
Jamie Oliver's brand and share in his excitement and passion for
inspiring people to cook using fresh ingredients. Restaurant City
enables players to design and manage their own eateries, create
appetizing menus and employ their Facebook friends as waiters and chefs.
Jamie Oliver branded virtual items are now available in Restaurant
City, which can be played on Facebook at: http://apps.facebook.com/restaurantcity.
For four consecutive weeks Restaurant City will feature a tasty
recipe of the week from Jamie Oliver's extensive repertoire, including
Farfalle Carbonara; Asparagus Fettuccine; Basil Pesto Pasta; and
Meatball Pasta. In the first week, players are challenged to collect
Jamie's Pasta and other ingredients required to perfect the first dish,
Farfalle Carbonara, in return for an exclusive collectable in-game item,
the Jamie Oliver Pasta Maker. Once players have successfully created
each dish in Restaurant City, they'll receive a link to the real
recipe from Jamie Oliver's web site instructing them on how to recreate
the dish to share with friends and family.
"I'm really excited that some of my recipes are becoming part of Restaurant
City as it's such a phenomenon," said Jamie Oliver. "I'm always
interested in new social media and I hope that by creating my recipes in
the virtual world, the Restaurant City community will be inspired
to try making them for real."
"Restaurant City and Jamie Oliver both celebrate the love of
cuisine, inspire creative self expression and bring people together
through a common bond — a fun and playful approach to enjoying food,"
said Kristian Segerstrale, GM and co-founder of Playfish. "Millions of Restaurant
City players now have a fun and unique opportunity to engage with
one of the world's best loved celebrity chefs and bring their culinary
creations to life from their online restaurant kitchens to their real
world home kitchens."
Jamie Oliver, star of the Emmy-award winning ABC television show "Jamie
Oliver's Food Revolution," has built one of the world's most respected
and well known culinary brands, inspiring people to cook from fresh
ingredients. Jamie's relationship with Restaurant City marks the
first time a celebrity chef has partnered with a social game. Jamie
Oliver's Food Revolution, currently airing on Channel 4 in the U.K.
and the U.S.'s ABC-TV starting May 27, is the inspiring television
series that addresses the problems of obesity, heart disease and
diabetes in America. The series has been named as a recipient of the
Television Academy Honors, exemplifying "television with a conscience."
About Playfish
Playfish leads the social gaming industry in innovation and creativity
with award-winning, category-defining games designed for friends to play
together. The company has changed the way people play games by creating
more social and connected experiences. Played by tens of millions of
people worldwide, Playfish games are amongst the most acclaimed and
popular online, including Pet Society™, Restaurant City, FIFA Superstars
and Madden NFL Superstars. Playfish has development studios in London,
San Francisco, Beijing, Tokyo, Montreal, and Tromso, Norway, and is
owned by Electronic Arts.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
About Jamie Oliver
Jamie Oliver is a phenomenon in the world of food. He is one of the
world's best-loved television personalities and one of Britain's most
famous exports. Jamie has had huge success with television series The
Naked Chef (BBC), Oliver's Twist (Food Network), Jamie at Home (Cooking
Channel), Jamie's Great Escapes (Cooking Channel) and more recently, the
Emmy Award-winning Jamie Oliver's Food Revolution (ABC). Jamie also
makes frequent guest appearances on the Late Show with David Letterman,
TODAY, and Good Morning America.
Playfish and Pet Society are trademarks of Electronic Arts Ltd. The Sims
and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect is
a trademark of EA International (Studio and Publishing) Ltd. John
Madden, NFL and FIFA are the property of their respective owners and
used with permission. Facebook is a registered trademark of Facebook,
Inc. All other trademarks are the property of their respective owners.
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Playfish
Tom Sarris, 415-272-2174
Director of Global
Communications
tom.sarris@playfish.com
Source: Electronic Arts Inc.
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