BEIJING & REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
Tencent QQ users, start your engines! Electronic Arts Inc. (NASDAQ:ERTS)
will deliver Need for Speed™ Hot Pursuit Tournament, a
high-octane action game on QQ's new Game Center.
EA makes the announcement today at Tencent Mobile Games Developer Summit
(MGDS), part of the Global Mobile Internet Conference (GMIC) in Beijing,
China. The company will show a video of Need for Speed Hot Pursuit
Tournament, which will be the first game to support the highly
anticipated new mobile QQ Game Center. The game will be free to play and
will be available this summer on the new QQ Game Center.
"EA is excited to be the launch partner on QQ Game Center," said Barry
Cottle, Executive Vice President, EA Interactive. "Need for Speed Hot
Pursuit Tournament combines mobile, social and the online channels
so players can enjoy one of the most popular racing games anytime, any
way and anywhere with friends."
Senior Executive Vice President of Tencent's Mobile Value-Added Services
Division, Mr. Tel Liu said, "We are excited to work with EA to bring
this popular video game franchise to our new QQ Game Center, which is
the largest of its kind in China and allows mobile users to play with
their friends across wireless Internet platforms using different kinds
of terminal devices."
Need for Speed Hot Pursuit Tournament on the new QQ Game Center
will allow mobile users to connect to an instant message community where
they can race against friends on their QQ buddy list as well as
strangers. As one of the largest one-stop portable mobile entertainment
platforms in China, QQ Game Center provides users with rich content and
a new mobile game experience anywhere and anytime. With the widespread
coverage of variable terminals, it will offer developers a powerful
online interactive and products-launched platform.
EA Mobile is known for its pioneering and market leadership in mobile
gaming. For more information about EA Mobile, please visit www.EAMobile.com,
join the company on Facebook at www.facebook.com/EAMobile
or follow the company on Twitter at http://twitter.com/EAMobile.
About EA Mobile
EA Mobile™ is the world's leading wireless entertainment publisher with
award-winning games such as Tetris®,
Bejeweled®, The Sims™, and Need For Speed™.
The EA Mobile portfolio also includes casual games based on the
company's alliance with Hasbro, Inc. including MONOPOLY, YAHTZEE
and SCRABBLE (in the U.S. and Canada) as well as sports
blockbusters from the EA SPORTS™ brand, including Madden NFL Football,
FIFA Soccer and NASCAR®. EA Mobile develops games for
multiple mobile platforms including mobile phones, smartphones, the
iPhone®, iPad™ and iPod® touch. For more
information about EA Mobile, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Tencent QQ Game Center
As one of the largest mobile game platforms in China, Tencent QQ game
center has been announced as a comprehensive, upgraded mobile game
platform at Tencent Mobile Games Developer Summit (MGDS) 2011, and will
be opened to our partners who are interested in the development of the
game industry.
Electronic Arts
Carmen Pearson, 415-746-0803
carmen@chillingo.com
or
Fleishman-Hillard
for Electronic Arts
Alexa Waltz, 415-318-4110
alexa.waltz@fleishman.com
or
Tencent
Janeyip,
86755 86013388 ext. 81374
Janeyip@tencent.com
Source: Electronic Arts Inc.
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