All-New 3D Optimized Version of EA SPORTS Celebrated Football
Franchise Ships to Stores
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic
Arts Inc. (NASDAQ: ERTS) announced today that Madden
NFL Football, the first EA
SPORTS title available for the highly anticipated Nintendo 3DS™, has
shipped to retail stores throughout North America and will be available
on Sunday, March 27th to coincide with the launch of the
Nintendo 3DS. Madden NFL Football delivers captivating gameplay
in 3D, providing a robust and authentic NFL experience consistent with
the renowned football video game franchise.
Madden NFL Football offers a comprehensive handheld experience
with exciting modes, such as authentic 11-on-11 football, fast-paced
5-on-5 action and Season Mode. Additional features jump off the screen
with 3D graphics, such as "Spotlight Moments" and "Call Your Shots".
Utilizing the remarkable power of the Nintendo 3DS Touch Screen, "Call
Your Shots" allows users to draw their own plays, on-the-fly, directly
on the screen.
With three types of play calling—GameFlow, Classic, and Arcade—Madden
NFL Football provides an enjoyable experience for gamers of all
skill levels. GameFlow automatically selects the best play for the
situation based on real NFL team gameplans; streamlining play calling
and shortening overall game length for a more accessible experience.
Classic play call allows users to experience the full depth of selecting
formations and individual plays, while Arcade play call simplifies
options through a more concentrated playbook.
Madden NFL Football brings each of the 32 NFL teams and stadiums
to life like never before with a presentation optimized for viewing in
3D. Making the most of the unique stereoscopic 3D presentation format,
every gameplay, cut-scene, and replay camera has been specially tuned to
give stronger, more dramatic 3D views. Harnessing the power of the
Nintendo 3DS hardware, Madden NFL Football delivers a
console-like experience to the Nintendo handheld, making it the perfect
on-the-go game for every football fan.
Madden NFL Football has been rated "E" for Everyone by the
Entertainment Software Ratings Board (ESRB).
Madden NFL Football for Nintendo 3DS is developed in Raleigh,
North Carolina by the EA North Carolina studio.
For more information about Madden NFL Football please visit maddenNFL.easports.com.
For logo and screenshot assets for Madden NFL Football please
visit http://info.ea.com.
EA SPORTS™ is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers experiences that ignite the emotions of
sport through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA ELITE
basketball, NCAA® Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR®
golf, and EA SPORTS Active.
For more information about EA SPORTS, including news, video, blogs,
forums and game communities, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and EA SPORTS Active are trademarks of
Electronic Arts Inc. John Madden, NFL, NBA, FIFA, NCAA, Tiger Woods and
PGA TOUR are trademarks of their respective owners and used with
permission. Nintendo 3DS is a trademark of Nintendo.
© 2011 NFL Properties LLC. Team names/logos/indicia are trademarks of
the teams indicated. All other NFL-related trademarks are trademarks of
the National Football League.

Electronic Arts Inc.
Julie Foster, 407-386-5184 (Sr. Publicist)
jfoster@ea.com
Rob
Semsey, 407-386-5337 (Director PR)
rsemsey@ea.com
Source: Electronic Arts Inc.
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