Pre-Sales Nearly 3 Million for the Only Shooter in the Marketplace
Built on Proprietary Frostbite 2 Engine Technology
Over 9.5M Downloaded the September Beta, Setting New Social Records
Online
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The entertainment event of the year has arrived. DICE, an
Electronic Arts Inc. (NASDAQ: ERTS) studio, today announced that Battlefield
3™, winner of over 60 industry awards worldwide, is now
available at retail stores in North America. With close to 3 million
pre-sales*, Battlefield 3 is the biggest first-person shooter
launch in EA history.
Celebrated for its immersive single-player campaign, intense co-op mode
and explosive multiplayer gameplay, Battlefield 3 launches with a
93 on Metacritic and is being heralded as "unforgettable" by IGN.com,
"mesmerizing" by Joystiq and the "must have first-person shooter of the
year" from GameSpy, who awarded Battlefield 3 a perfect 5 out of
5. Even prior to launch, fans around the world have already demonstrated
their anticipation for the game with over 100 million video views and
over 2 million "likes" on the Battlefield Facebook
page in addition to thousands having purchased fan merchandise at the DICE
store. Additionally, an astounding 9.5 million gamers downloaded the
September beta and collectively set new social online play records for
EA with 42 billion shots fired and 1.6 billion kills registered, 21
million exploded M-Com stations and 19 million dog tags lost at the end
of a knife.
Battlefield 3 goes above and beyond the competition with the
state-of-the-art Frostbite™ 2 game engine that creates a massive
sense of scale, completely destructible environments and enables players
to pilot a range of vehicles from jets and tanks to choppers and jeeps.
With the addition of Battlelog, the Battlefield social network
service, fans old and new can stay connected as they rise to the
challenge to become one of the world's best soldiers. To accompany the
game, Orion Publishing will release a novel called Battlefield 3: The
Russian written by the highly decorated ex-SAS operator and
best-selling author of Bravo Two Zero, Andy McNab, with co-author
Peter Grimsdale. McNab worked with the creative team at DICE to ensure
the authenticity of today's warfare is experienced in the single player,
co-op and multiplayer campaigns.
The Battlefield franchise began in 2002 and has risen to
international acclaim over the last decade. Developed by DICE in
Stockholm, Sweden, the series has sold 40M unit's life-to-date. Since
the launch of the first title, Battlefield 1942™, DICE has
released 17 games and expansion packs in the Battlefield
franchise; all with the series' signature open sandbox gameplay, vast
array of military vehicles and an emphasis on social multiplayer with
friends. With the release of Battlefield 3, DICE takes the
franchise — and the shooter category — to new heights with the
introduction of the advanced Frostbite 2 game engine technology
and the Battlelog social network.
Battlefield 3 is available now in North America and will be
available in Europe on October 27, 2011 for the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system and
PC. Battlefield 3 is rated "M" for Mature by the ESRB. Fans of
the game and DICE can purchase one of-a-kind merchandise online at the
all-new DICE store at www.store.dice.se.
For more information on Battlefield 3, please visit www.battlefield.com,
and for the latest news on Battlefield please visit http://www.facebook.com/battlefield
or follow us on Twitter at www.twitter.com/battlefield.
* As of October 24th, 2011 based on internal EA estimates.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc.
Battlefield 3, Battlefield 1942 and Frostbite are trademarks of EA
Digital Illusions CE AB. PlayStation is a registered trademark of Sony
Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies. Twitter is a registered trademark of
Twitter, Inc. Facebook is a registered trademark of Facebook, Inc. All
other trademarks are the property of their respective owners.
EA Games Label
Devin Bennett, 718-687-8615
PR Manager
devinb@ea.com
Kelly
Ekins, 514-664-8143
Senior PR Manager
kekins@ea.com
Peter
Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy
Levine, 650-628-7223
VP of PR
tlevine@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media