Top IP Transforming to Year Round Digital Businesses Across Console,
Online, Mobile and Social
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts (NASDAQ:ERTS) will showcase the best of interactive
entertainment at this year's gamescom in Cologne, Germany. The company's
top intellectual properties are set to delight visitors, highlighting
this year's blockbuster launches and offerings for console, mobile
phones, tablets and the Web.
Jens Uwe Intat, Senior Vice President of EA European Publishing, said,
"The old model of making games every few years to coincide with new
hardware launches is gone. We have a very powerful set of games for
today's consoles, and now we offer that IP to players as year-round
entertainment across all of their devices and platforms. We're looking
forward to our fans' response when they get hands-on with our line-up at
the show — we think they'll like what they see".
Highlights at the show include:
-
350 gaming stations at the EA booth allowing more consumers
than ever before to get hands-on play with each game.
-
FIFA 12: Huge space that puts players on the pitch to
experience the gameplay action.
-
Battlefield 3™: A dedicated 64-person multiplayer area
with the most authentic modern shooter experience of the year.
-
STAR WARS®: The Old Republic™: 36 hands-on
stations with Origin Worlds and 16 hands-on stations for PvP.
-
Need for Speed™ The Run: Get behind the wheel in a race
for your life from the Golden Gate to the Empire State.
-
The Sims™ 3 Pets: Hands-on play on all platforms
-
Mass Effect™ 3: A high octane alien invasion adventure
explodes in an all-out galactic war. The time has come to join the war
effort and experience the industry's most critically acclaimed RPG
first-hand.
-
The Sims™ Social: The Sims on Facebook® — coming
soon!
-
The Secret World: Funcom producers will be showing an
exciting live demo in one of many dungeons, highlighting combat,
progression and boss fights.
EA Press Briefing at gamescom, August 16:
Palladium, Tuesday, August 16th, 4pm (doors open at 3:30pm)
Schanzenstraße 36, Gebäude 197, 51063 Cologne. For media and invited
guests only.
EA Press Briefing Webcast:
A webcast and replay of EA's Press Briefing at gamescom will be
available for all viewers at http://live-event.ea.com/gamescom/.
EA Booth: Hall 6 / B070, August 17-21
Battlefield 3, FIFA 12, FIFA Manager 12, Mass Effect 3, Need for
Speed The Run, The Secret World, STAR WARS: The Old Republic, The
Sims 3 Pets, and The Sims Social
Behind Closed Doors Game Presentations, August
17-21
EA Business Lounge, Hall 5.1 / A010. For media by appointment only.
Battlefield 3, Burnout™ Crash!, Dragon Age™ Legends, FIFA 12,
FIFA Manager, Kingdoms of Amadur: The Reckoning™, Mass Effect 3,
Need for Speed The Run, Need for Speed World, SSX™, STAR WARS: The
Old Republic, The Secret World, The Sims 3 Pets, New games from
EAi include The Sims Social; Restaurant City: Gourmet Edition
from Playfish™, EA SPORTS™ FIFA Superstars and Pet Society™
Vacation; EA Mobile™ offers FIFA 12, Battlefield 3:
Aftershock, Spy Mouse™ and Theme Park™; and Chillingo
offers Pixel Ranger, Rogue Sky, Swing the Bat, Gum Drop, Contre Jour,
and Roll in the Hole.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims, Burnout, SSX and Need for Speed are trademarks of Electronic
Arts Inc. Battlefield 3 is a trademark of EA Digital Illusions CE AB.
Mass Effect and Dragon Age are trademarks of EA International (Studio
and Publishing) Ltd. Playfish and Pet Society are trademarks of
Electronic Arts Limited. STAR WARS is a registered trademark of
Lucasfilm Ltd. © 2011 Lucasfilm Entertainment Company Ltd. or Lucasfilm
Ltd. & ® or TM as indicated. John Madden, NFL and FIFA are the property
of their respective owners and used with permission. Facebook is a
registered trademark of Facebook, Inc. All other trademarks are the
property of their respective owners.
Weber Shandwick
Guy McGerr, +44 (0)207 067 0337
GMcGerr@Webershandwick.com
Source: Electronic Arts
News Provided by Acquire Media