Creators of Flight Control and Real Racing to Become a Studio of
EAi
MELBOURNE, Australia & REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement to
acquire Firemint Pty Ltd., the leading independent mobile development
studio. Based in Melbourne, Australia, Firemint brings a proven
powerhouse of creative talent to EAi, with original hits Flight Control
and Real Racing for iPhone® and iPad™, and an attractive future slate of
games. The deal is not material to EA overall and is expected to close
within four weeks. Financial details are not disclosed.
"The Firemint team is remarkable for its critical and commercial
success," said Barry Cottle, Executive Vice President and General Manger
of EA Interactive. "Having them as part of EAi will accelerate our
position as worldwide leader in game development for mobile devices and
online gaming platforms."
The agreement follows EA's recent acquisition of Mobile Post Production
Inc. (MPP), the worldwide leader in high quality cross-platform
development and porting of games for smartphones.
Cottle continued, "The added technical expertise of MPP, combined with
the creative talent of Firemint and our EAi studio teams, fuels EA's
leadership in delivering top selling, high quality games across mobile
phones and smartphones, tablets and future digital interactive
entertainment platforms."
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and Pogo are trademarks of Electronic Arts Inc.
iPone is trademark of Apple Inc., registered in the U.S. and other
countries. iPad is a trademark of Apple Inc.
Electronic Arts Inc.
Tiffany Steckler
EA Corporate
Communications
+41 22 316 1322
tsteckler@europe.ea.com
Source: Electronic Arts Inc.
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