The Battlefield 3 Worldwide Conquest Tournament Turns Up the Heat as
Gamers Compete for the Biggest Console Cash Prize Pool in Gaming History
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The hottest game this holiday is giving out the best gift of all - $1.6
million! DICE, an Electronic Arts Inc. studio
(NASDAQ:ERTS) and Virgin Gaming today announced the Battlefield 3
Worldwide Conquest Tournament to celebrate the
October 25, 2011 launch of the highly anticipated first-person shooter.
The largest console videogame competition in gaming history,
players from around the world will compete online in Battlefield 3 for
a chance to win $1.6 million in cold hard cash. The online tournament
begins in early 2012 and will culminate with a live grand finale where
the players with the best Battlefield skills will walk away with
a share of the $1.6 million prize pool. For more information please
visit www.BattlefieldMillions.com.
"We're always looking to raise the bar for our members, to give them
truly epic gaming experiences they won't find anywhere else and Battlefield
3 hits the mark," said Zachary Zeldin, Co-Founder of Virgin Gaming.
"This partnership with EA and DICE is exactly the kind of relationship
it takes to deliver on that goal, and we can't be more excited to be
working with them to host the greatest competitive gaming event I've
ever seen."
Battlefield 3 is one of the year's most anticipated games, having
won over 50 illustrious awards at all of the gaming industry's major
tradeshows. The game recently earned the coveted "Future Game Award" at
the Tokyo Game Show, a prize that follows the honor of "Game of the
Show" at GamesCom and "Action Game of the Show" at E3. Praised by
critics for advancing the state of the art in gaming, Battlefield 3
is the only shooter that can deliver the physicality and emotion of
being on the battlefield. It is thanks to the expertise of the
development team at DICE and the power of the Frostbite™ 2
engine that Battlefield 3 delivers a massive sense of scale,
best-in-class audio, completely destructible environments, hyper-real
graphics and animation, and lets gamers pilot a whole range of vehicles
from trucks and tanks to choppers and jets.
"The Battlefield series has always been a very social experience
with its best-in-class multiplayer gameplay and we're honored to have
such passionate and loyal fans," said Karl Magnus Troedsson, General
Manager, DICE. "We want to give them the best Battlefield experience
we've ever created with Battlefield 3. The Worldwide Conquest
Tournament with Virgin Gaming is a great way to celebrate the
gameplay and reward our fans."
Battlefield 3 will be available October 25, 2011 in North America
for the PlayStation®3 computer entertainment system, the Xbox 360®
videogame entertainment system and the PC. PC gamers will be able to
download the Battlefield 3 Limited Edition at Origin™
(powered by EA). For the latest news on Battlefield please visit www.battlefield.com,
www.facebook.com/battlefield
or follow us on Twitter a www.twitter.com/battlefield.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
About Virgin Gaming
Introduced in June 2010, Virgin Gaming is the premier destination for
competitive console gamers to meet, challenge and play in head-to head
and tournament challenges for cash, points and prizes. With an array of
proprietary features, including a Fair Play Guarantee™ (with automatic
results validation), a secure payment back end, and a Community
Reputation Management System, Virgin Gaming allows gamers of all skill
levels from around the world to safely and easily compete in some of
their favorite multiplayer games. A leading-edge convergence of
competitive online gaming and video games, Virgin Gaming offers robust
community features with member pages, clan support, invitational
tournaments, stats tracking, news, information, and more. For additional
information, visit http://VirginGaming.com.
Origin, The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Battlefield 3 and Frostbite are trademarks of EA Digital Illusions
CE AB. Mass Effect is a trademark of EA International (Studio and
Publishing) LTD. Xbox and Xbox 360 are trademarks of the Microsoft group
of companies and are used under license from Microsoft. "PlayStation" is
a registered trademark of Sony Computer Entertainment Inc. John Madden
and FIFA are the property of their respective owners. All other
trademarks are the property of their respective owners.
.

EA Games Label
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy
Levine, 650-628-7223
VP of PR
tlevine@ea.com
or
HighWater
Group for Virgin Gaming North America
Matt Schlosberg, 212-338-0077
ext. 102
matt@highwatergroup.com
or
Lunch
PR for Virgin Gaming UK
Danielle Woodyat, 020-7860-0790
virgingaming@lunchpr.com
Source: Electronic Arts
News Provided by Acquire Media