Medieval Times Restaurant To Host A Special Evening Event Featuring
The Sims Medieval With Portion of the Proceeds Going to the Medieval
Times Foundation Charity
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Bring on the feast! Electronic Arts Inc. (NASDAQ:ERTS) today announced
the "Be a Hero" campaign in honor of the launch of the brand new The
Sims™ videogame, The Sims™ Medieval. A special event will take
place at Medieval Times Restaurant in Buena Park, California on March 21st
with a portion of the proceeds from the night's special affair
benefitting the Medieval Times Foundation Charity. For more information
or to buy tickets, please visit http://medievaltimes.com/buenapark/specialoffers/sims-medieval-be-a-hero-launch.aspx.
With nine locations across the country, Medieval Times is a unique
dining experience that offers people a combination of medieval banquet
and thrilling competition and is one of the top dinner attractions in
North America. The Sims Medieval is a brand new videogame brought
to you by the developers of the best-selling, The Sims games,
which places the popular Sims, characters unique to The Sims,
into the Middle Ages and brings players robust, compelling gameplay
never seen before in the history of franchise. For the first time,
players can create heroes, venture on quests, build and control a
kingdom, and play every Hero Sim character in the land. Attendees
of the special event will receive a digital download code for their own
copy of The Sims Medieval for PC/Mac before it officially hits
stores worldwide March 22nd.
"Medieval Times Dinner & Tournament brings history to life through its
two-hour, live-action medieval tournament shows. Giving guests a feeling
of what it would have been like to live in the middle ages," said Kerry
Graves, Vice President of Marketing and Sales for Medieval Times USA.
"Now, that same feeling can be experienced in The Sims Medieval
videogame. We are honored to host the official launch of The Sims
Medieval at the flagship of the Medieval Times company — the Buena
Park, California castle."
"The Sims Medieval and Medieval Times are a perfect blend of two
franchises that are working towards the same goal of providing a rich,
creative and fun experience within a medieval setting," said Scott
Evans, General Manager of The Sims Studio. "We're thrilled we
could bring the two together for a great cause. Attendees will be able
to enjoy a live-action experience of Medieval Times and come away ready
to relive moments and more by playing The Sims Medieval."
The Medieval Times "Be a Hero" event is open to the public and
all attendees who come will have the opportunity to play The Sims
Medieval before the festivities begin. As a special gift, all guests
will receive a digital download code good for a free digital copy of The
Sims Medieval on PC/Mac before it lands on store shelves. Also,
there will be a random giveaway at the eight additional Medieval Times
locations where 50 digital download codes good for a free digital copy
of the game will be given away at random. Visit The Sims Medieval
Facebook page for more information: www.Facebook.com/TheSimsMedieval
Marking a departure from the traditional gameplay elements of past The
Sims games, The Sims Medieval is set in medieval times and
gives players the opportunity to build up a medieval kingdom,
participate in quests, level-up their Sims and fulfill storyline
elements. Players will find their Sims in a variety of situations
previously unknown to them like whether or not to poison the king,
searching for dragons, and punishing Sims by putting them into the
stocks or having them face the Pit Beast. Every quest plays out
differently depending on which quest choice the player makes and which
Sim they use for fulfilling the story.
Everything in The Sims Medieval is crafted to create an immersive
medieval world that the player can explore. From the quest-based
gameplay, to the medieval objects such as tapestries, clothing and
furniture, players will even notice that their Sims look different due
to the warm glow behind the characters and the artistically painted
approach to the world itself. Completing quests enables players to bring
in new playable Hero Sims, that they can fully customize right down to
the fabrics they wear as well as selecting their two personal traits and
one fatal flaw. Players get close to their characters, not only sending
them on epic quests, but also making sure they carry out their daily
responsibilities which can vary depending on their career.
Responsibilities can include healing the sick as a Physician Hero Sim,
trading for exotic goods as a Merchant Hero Sim, or forging armor as a
Blacksmith Hero Sim.
The Sims Medieval will be available March 22, 2011 for $49.99 and
has been rated T for Teen by the ESRB. There is also a limited edition
available on the same day and those that pre-order that will have access
to exclusive content including three all-new, themed throne rooms with
Barbarian, Dark Magic and Princess themes and two exclusive outfit sets,
the Monarch set featuring a royally decked out king and queen and the
Executioner set, complete with a leather apron and an intimidating black
hood. To pre-order the game please visit http://www.ea.com/the-sims-medieval/buy.
To download artwork, please visit www.info.ea.com.
For more information about The Sims Medieval please visit www.info.ea.com
or the official website at www.TheSimsMedieval.com.
About The Sims
The Sims™ franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a computer,
celebrates its ten year anniversary in 2010 with an impressive more than
125 million units sold since its launch in February 2000. Now translated
into 22 different languages and available in 60 different countries, The
Sims series has quickly become a universal gaming and cultural
phenomenon. Since its June 2009 launch, The Sims 3 has sold more
than 10 million copies worldwide across multiple platforms and was the
#1 best-selling PC title for 2009 in North America and Europe. Fan
intensity is evidenced through nearly 250 million downloads of player
created content including: The Sims characters, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to seven million unique visitors monthly, handles more than
240 content downloads every minute and more than 3.5 million uploads
have been made to date, including 11 movies each hour. The Sims 3
YouTube Channel is within the top 10 most viewed sponsored channels of
all time with more than 45 million video views. Visit The Sims 3
official website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
The Sims 3 is currently available for PC, Mac, iPhone®, iPod
touch® and mobile devices. The Sims 3 is also available on the
PlayStation®3 computer entertainment system, Xbox 360® videogame and
entertainment system, Nintendo DS™, and Wii™ and in March 2011 on the
Nintendo 3DS.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and The Sims are trademarks of
Electronic Arts Inc. Mac, iPhone, and iPod touch are trademarks of Apple
Inc., registered in the U.S. and other countries. Wii,Nintendo DS and
Nintendo 3DS are trademarks of Nintendo. "PlayStation" is a registered
trademark of Sony Computer Entertainment Inc. Xbox and Xbox 360 are
registered trademarks of the Microsoft group of companies. All other
trademarks are the property of their respective owners.
About Medieval Times
Blending centuries-old heritage, fairytale intrigue and timeless appeal,
Medieval Times Dinner & Tournament is the world's premiere
medieval-themed family dinner attraction. An authentic jousting
tournament, exquisite horsemanship and dangerous swordplay allows
Medieval Times to bring the glory of the Middle Ages to guests through a
dynamic two-hour arena performance and four course period-style feast.
Medieval Times USA is headquartered in Irving, Texas with tournament
locations in Buena Park, Calif.; Kissimmee, Fla.; Lyndhurst, N.J.;
Schaumburg, Ill.; Dallas, Texas; Toronto, Canada; Myrtle Beach, S.C.;
Baltimore, Md. and Atlanta, Ga. For more information about Medieval
Times, visit WWW.MEDIEVALTIMES.COM
or call 1-888-WE-JOUST.
EA Play Label
Brooke Bauguess, 310-754-7312
PR Director
bbauguess@ea.com
Angie
Newman, 650-628-2877
PR Manager
anewman@ea.com
Source: Electronic Arts Inc.
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