Making Friends in The Sims Social Has Never Been Easier with the Help
of Exclusive Dunkin' Donuts Giftable Items
REDWOOD SHORES, Calif. & CANTON, Mass.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: ERTS) and Dunkin' Donuts, America's
all-day, everyday stop for coffee and baked goods, today announced a
collaboration to feature Dunkin' Donuts products in The Sims Social Facebook®
game. Players will be able to enjoy Dunkin' Donuts menu items within the
game and enhance their gameplay experience and interactions with friends
on Facebook®. The collaboration will feature the integration of Dunkin'
Donuts products in a fun and relevant way that add a sense of realism to The
Sims Social.
In The Sims Social, players experiment with life, customize their
homes in a variety of styles, and create scandals or build meaningful
relationships with other Sims (characters unique to The Sims™).
Helping neighbors clean house or cook food can build friendships that
can turn friendships into BFFs and even lead to love. Conversely,
pulling pranks can create unexpected enemies. The Sims Social
presents unique opportunities for players to grow and advance their Sims
lives throughout the game. In addition to iconic The Sims
objects, at launch, The Sims Social will feature real world
in-game items from partner Dunkin' Donuts.
As part of Dunkin' Donuts' six month The Sims Social brand
integration campaign, players will be able to gift one cup of coffee and
one food item to their Facebook friends every month. These menu items
are consumable in The Sims Social and gives Sims characters a
boost in the game. Players will also collect several consumable Dunkin'
Donuts products in the game that unlock when players' Sims work at home
and socialize with friends. Lastly, The Sims Social players who
choose to visit and "Like" the Dunkin' Donuts Facebook page will receive
two bonus items to display proudly in their Sim's home. One of these
special bonus items is a Dunkin' Donuts-branded beach chair that
features a custom animation of their Sim relaxing and enjoying a Dunkin'
Donut coffee.
"We are thrilled to be a part of the launch to bring the world's most
popular life simulation game to the world's largest social network,"
said John Costello, Chief Global Marketing and Innovation Officer at
Dunkin' Brands. "Our integration with The Sims Social gives
millions of players a fun and interactive way of connecting with Dunkin'
Donuts to get their Sims running in the morning and keep them running
all day long with our coffee and donuts. We are extremely excited to
engage this vibrant and growing community, and look forward to enhancing
their game experience in a way that is meaningful and relevant."
"With the launch of The Sims Social on Facebook, Dunkin' Donuts
has the opportunity to reach a large and highly engaged audience," said
Dave Madden, Senior Vice President of Global Media Sales at Electronic
Arts. "This collaboration not only provides real world authenticity to The
Sims Social but also offers added value to players' experience by
rewarding them with content that enhances their gameplay courtesy of
Dunkin Donuts."
To play The Sims Social, please visit Facebookhttp://www.facebook.com/.
For more information on The Sims Social, please visit the game's
web site at www.thesimssocial.com.
For more information about Dunkin' Donuts, please visit www.DunkinDonuts.com
or follow us on Facebook (www.facebook.com/DunkinDonuts)
and Twitter (www.twitter.com/DunkinDonuts).
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
John Madden, NFL and FIFA are the property of their respective owners
and used with permission.
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite all-day, everyday
stop for coffee and baked goods. Dunkin' Donuts is a market leader in
the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel
and muffin categories. Dunkin' Donuts has earned the No. 1 ranking for
customer loyalty in the coffee category by Brand Keys for five years
running. The company has more than 9,700 restaurants in 31 countries
worldwide. In 2010, Dunkin' Donuts' global system-wide sales were $6
billion. Based in Canton, Mass., Dunkin' Donuts is a subsidiary of
Dunkin' Brands Group, Inc. (NASDAQ: DNKN). For more information, visit www.DunkinDonuts.com.
Electronic Arts
Denny Chiu, 650-628-9051
Manager — Corp Comm
dchiu@ea.com
or
Dunkin'
Donuts
Jessica Gioglio, 781-737-5200
Public Relations & Social
Media Manager
jessica.gioglio@dunkinbrands.com
Source: Electronic Arts Inc.
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