Fan Frenzy Explodes, Shatters EA Pre-Order Records
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
The heat of the battle intensifies today as DICE, an Electronic Arts
Inc. studio (NASDAQ:ERTS) announces two editions of Battlefield 3™
and the unique pre-order items available at participating retailers
in North America. Soldiers and squads looking to claim battlefield
superiority this Oct. 25, 2011 have an exciting array of options
available when pre-ordering Battlefield 3 from select retailers.
Fans worldwide are already gearing up to play in squads and are
pre-ordering the game in record numbers. Battlefield 3 pre-orders
are up more than 10x Battlefield: Bad Company™ 2.
Battlefield 3 is proving to be one of the most anticipated games
of 2011, having already earned over 50 awards including ‘Best Action
Game' and ‘Best Online Multiplayer Game.' Critics praise the game for
its intense gameplay experience, powered by the Frostbite™ 2
state-of-the-art game engine that delivers superior performance in
character animation, visual rendering, audio and physical destruction.
To accompany the game, Orion Publishing will release a novel written by
the highly decorated ex-SAS operator and best-selling author of Bravo
Two Zero, Andy McNab, with co-author Peter Grimsdale. McNab is
working with the creative team at DICE to ensure the authenticity and
grittiness of today's warfare is experienced in the single player, co-op
and multiplayer campaigns.
Battlefield 3 Standard Edition
In Battlefield 3, players step into the role of the elite U.S.
Marines. As the first boots on the ground, players experience
heart-pounding missions across diverse locations including Paris, Tehran
and New York City. In the field, periods of tension and anticipation are
punctuated by moments of complete chaos. As bullets whiz by, as walls
crumble, as explosions force players to the ground, the battlefield
feels more alive and interactive than ever before. To complement the
single-player campaign, Battlefield 3 delivers 10 massive co-op
maps and multiple multiplayer modes — a proven strength of DICE.
Battlefield 3 Limited Edition
Gamers who pre-order Battlefield 3 are assured a copy of the Limited
Edition, which includes the deep and immersive Back to Karkand post-launch
digital expansion pack at no extra charge. With Back to Karkand,
players can wage all-out war on four of the most celebrated maps from Battlefield
2™ including Strike at Karkand, Gulf of Oman and the Sharqi
Peninsula, all stunningly re-created using the power of Frostbite
2. Gamers who choose to purchase the digital expansion separately
can do so for $14.99.
Select retailers are also offering Battlefield 3 pre-order
customers the following promotional items*:
-
Physical Warfare Pack -- Storm the battlefield
armed with a set of three exclusive weapons in the Physical Warfare
Pack including: 1) the Type 88 light machine gun with bipod for
deadly firepower and total zone control; 2) the SKS sniper rifle flash
suppressor that provides increased stealth abilities for Recon
soldiers; and 3) the lethal armor-piercing flechette ammo for the
DAO-12 semi-automatic shotgun that will tear through anything in its
path. Each weapon will be available for a limited time in-game, and
will later become available to all players. Also unlocked is instant
access to the highly versatile DAO-12 semi-automatic shotgun.
-
SPECACT Kit -- Players can expand their customizable
options in Battlefield 3 with a set of eight unique multiplayer
skins, one for each class in Battlefield 3.
-
Dog Tag Pack -- In Battlefield 3, dog tags serve
as the player's in-game signature, allowing gamers to customize their
soldiers. Dog tags are displayed on screen every time a player takes
down an enemy or claims an opponent's dog tags. This pre-order
exclusive item comes with five new, unique dog tags.
Participating retailers may vary. For more information on pre-order item
availability, please visit www.battlefield.com.
Battlefield 3 will be available Oct. 25, 2011 in North America
for the PlayStation®3 computer entertainment system, the Xbox 360®
videogame entertainment system and the PC. PC gamers will be able to
download the Battlefield 3 Limited Edition at Origin
(powered by EA) as well as over 100 digital retailers worldwide. For a
complete list of worldwide digital download partners, please visit www.battlefield.com/digitaldownload.
For the latest news on Battlefield please visit www.facebook.com/battlefield
or follow us on Twitter a www.twitter.com/battlefield.
*Conditions and restrictions apply. See www.battlefield.com/digitaldownload
for details.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
Battlefield 3, Battlefield 2 and Frostbite are trademarks of EA Digital
Illusions CE AB. The Sims, Need for Speed and Origin are trademarks of
Electronic Arts Inc. Mass Effect is a trademark of EA International
(Studio and Publishing) Ltd. John Madden, NFL and FIFA are the property
of their respective owners and used with permission. Xbox and Xbox 360
are trademarks of the Microsoft group of companies. PlayStation is a
registered trademark of Sony Computer Entertainment Inc. All other
trademarks are the property of their respective owners.
EA Games Label
Devin Bennett, 718-687-8615
PR Manager
devinb@ea.com
or
EA
Games Label
Kelly Ekins, 514-664-8143
Senior PR Manager
kekins@ea.com
or
EA
Games Label
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
or
EA
Games Label
Tammy Levine, 650-628-7223
VP of PR
tlevine@ea.com
Source: Electronic Arts Inc.
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