For The First Time, The Sims Brings Fully Controllable Pets To
Console, Handheld and on PC/Mac
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Man's best friend is now your Sim's best friend. The EA Play Label of
Electronic Arts Inc. (NASDAQ:ERTS) today announced The Sims™ 3 Pets, the
newest title from the critically-acclaimed studio that created The
Sims 3. It will be an entirely new standalone game for the
Xbox 360® video game and entertainment system, PlayStation®3 computer
entertainment system, Nintendo 3DS™ and an expansion pack* for the
PC/Mac computer systems. The Sims 3 Pets enables anyone to play
as they want, whether it's the builder who creates the ultimate pet
sanctuary, the achiever who solves all the mysteries in town, the
experimenter who has a lone Sim and a house full of cats, or the
storyteller who expresses himself through the adventures of his Sims and
their pets.
"The Sims 3 Pets marks the biggest undertaking in our franchise's
history, melding the best of The Sims 3 with an even
deeper player experience with the addition of pets," said Scott Evans,
General Manager of The Sims Studio. "For the first time ever,
players will be able to play as their pets and see life through their
eyes."
Players take creativity by the reins and play out the stories they want
to tell whether it's the single guy in the dog park picking up women or
the criminal overlord and her evil cat. Across all platforms, The
Sims 3 Pets players will be able to create, customize and control
over a hundred different kinds of cats and dogs like the Australian
Shepherd and the Maine Coon, and can breed and share them with friends
providing endless possibilities to create new and exciting breeds. Each
platform brings a new world for players to explore from the Xbox 360 and
PlayStation 3 versions where players will unlock achievements by solving
mysteries around town, the Nintendo 3DS with new lots to unlock to the
PC/Mac version where they'll be able to take their pets on play dates or
meet other Sims at the dog park, cat jungles and even a horse ranch.
With The Sims 3 Pets, players will be able to create, control and
play with life with their pets.
Unique to the Xbox 360 experience and for the first time in The Sims'
history players with Kinect™ can take control of their pets and Sims by
voice commands, like telling their Sim to be romantic or feeding their
dog.
The Sims 3 Pets for Nintendo 3DS takes advantage of the
hardware's built-in pedometer that tracks player's real life movements.
The more a player walks the more Karma Points they earn, which they then
can spend to make mischief or give wealth. Using the Nintendo 3DS
StreetPass™** function, players can gift pets to other The Sims 3 Pets
owners in their proximity.
As the next expansion pack to The Sims 3, the best selling PC
game of 2009***, The Sims 3 Pets Expansion Pack for PC/Mac brings
the exclusive new opportunity to create, customize and play as horses.
Players will be able to use their horses as a form of transportation to
get around town and also to raise and train them with activities like
racing or jumping hurdles.
Starting today, players will be able to pre-order**** to get the Limited
Edition game with exclusives. Xbox 360 and PlayStation 3 players will be
able to obtain new breeds such as a dog tiger retriever, a dog panda
chow, a cat skunk birman as well as other additional pets. PC players
will get the exclusive pet store where they'll be able to meet and
mingle with neighborhood Sims and get new and unique objects. For more
information on the Limited Editions, please visit www.thesims3.com
Whether the player prefers to customize the newest designer breed or be
mischievous with their dog or cat, The Sims 3 Pets gives them the
tools to play with life and create the perfect pet. The Sims 3 Pets
for the Xbox 360, PlayStation 3, Nintendo 3DS and PC/Mac is being
developed by The Sims Studio and is not yet rated by the ESRB.
For more information about The Sims 3 Pets, please visit www.TheSims3.com.
To download artwork, please visit www.info.ea.com.
*Requires The Sims 3 for PC/MAC to play
**Owners of The Nintendo 3DS must have installed an in/outbox and played The
Sims 3 Pets at least once
***In North America and Europe according to NPD data, Chart-track UK,
Gfk France, Gfk Spain, Gfk-MCC Germany and EA internal estimate.
****While quantities last
About The Sims
The Sims™ franchise, the groundbreaking game series that allows
players to create and live a virtual, simulated life on a computer,
celebrated its ten year anniversary in 2010 with an impressive more than
125 million units sold since its launch in February 2000. Now translated
into 22 different languages and available in 60 different countries, The
Sims series has quickly become a universal gaming and cultural
phenomenon. Since its June 2009 launch, The Sims 3 has sold more
than 10 million copies worldwide across multiple platforms and was the
#1 best-selling PC title for 2009 in North America and Europe. Fan
intensity is evidenced through nearly 250 million downloads of player
created content including: The Sims characters, houses, stories and
more. The Sims 3 community site, www.thesims3.com,
welcomes up to seven million unique visitors monthly, handles more than
240 content downloads every minute and more than 3.5 million uploads
have been made to date, including 11 movies each hour. The Sims 3
YouTube Channel is within the top 10 most viewed sponsored channels of
all time with more than 45 million video views. Visit The Sims 3
official website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
The Sims 3 is available for PC, Mac, iPhone®, iPod touch®, mobile
devices, PlayStation®3 computer entertainment system, Xbox 360®
videogame and entertainment system, Nintendo DS™, Wii™, and Nintendo 3DS.
Join The Sims 3 Facebook or Twitter communities at www.facebook.com/thesims3
and www.twitter.com/thesims3.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries. In fiscal 2011, EA posted GAAP net revenue of $3.6
billion. Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™,
Battlefield, and Mass Effect™. More information about EA
is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect are a trademark of EA International (Studio
and Publishing) Ltd. John Madden, NFL and FIFA are the property of their
respective owners and used with permission. KINECT, Xbox and Xbox 360
are trademarks of the Microsoft Group of Companies and are used under
license from Microsoft. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. Wii and Nintendo 3DS are trademarks of
Nintendo. iPhone and iPod touch are trademarks of Apple Inc., registered
in the U.S. and other countries. All other trademarks are the property
of their respective owners.

Media Contacts:
EA
Cindy
Lum, 650-628-3835
PR Manager
clum@ea.com
or
EA
Rachel
Steinberg, 650-628-5183
PR Coordinator
rsteinberg@ea.com
or
fortyseven
Communications
Sara Black, 323-658-1200
sara@fortyseven.com
Source: Electronic Arts Inc.
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