Drew Brees, Clay Matthews, Larry Fitzgerald, and Jared Allen Team Up
to Experience the Ultimate Special Operations Training Inspired by
Battlefield 3 Videogame
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
From the football field to the battlefield, the Battlefield 3™
experience comes alive this fall! Electronic Arts Inc. (NASDAQ:ERTS)
today announced that it has teamed up with some of football's biggest
stars for an exclusive reality show titled GTTV Presents Battlefield
3: Operation Gridiron. Airing on Spike TV this fall, the show
takes quarterback Drew Brees, linebacker Clay Matthews, wide receiver
Larry Fitzgerald, and defensive end Jared Allen into real-life combat
scenarios inspired by the award—winning videogame, Battlefield 3.
Filmed at a top secret location, these all-star athletes are provided
the ultimate in combat training by some of the world's most elite
Special Operations Warriors. Following their advanced training, they
must work together as a team to accomplish a live simulated operation,
pulled straight from the gritty war scenarios players will face in the
game. Starting today, weekly Tuesday webisodes will be posted at 9:00am
PDT on the Battlefield Facebook page. The finale will air on
Spike TV on October 24 at 12:00am EST/PDT and at 11:00pm CST. Gamers can
"LIKE" Battlefield 3 on www.facebook.com/battlefield
to view the Battlefield 3: Operation Gridiron webseries.
"Taking to the battlefield in these real life war settings was really
exciting and eye-opening," said All-Pro quarterback Drew Brees. "Every
day men and women face challenges similar to what we tackled in this
show but with potential dire consequences. Filming this show once again
reinforced my respect for the soldiers who fight every day for our
freedom."
Battlefield 3, developed by DICE in Stockholm Sweden, is one of
the most anticipated games of 2011, having already earned more than 50
awards including ‘Best Action Game' and ‘Best Online Multiplayer Game.'
Critics praise the game for its intense gameplay experience, powered by
the Frostbite™ 2 state-of-the-art game engine that
delivers superior performance in character animation, visual rendering,
audio and physical destruction. To accompany the game, Orion Publishing
will release a novel called Battlefield 3: The Russian
written by the highly decorated ex-SAS operator and best-selling author
of Bravo Two Zero, Andy McNab, with co-author Peter Grimsdale.
McNab is working with the creative team at DICE to ensure the
authenticity and grittiness of today's warfare is experienced in the
single player, co-op and multiplayer campaigns.
Battlefield 3 will be available October 25, 2011 in North America
for the PlayStation®3 computer entertainment system, the Xbox 360®
videogame entertainment system and the PC. For the latest news on Battlefield
please visit www.facebook.com/battlefield
or follow us on Twitter a www.twitter.com/battlefield.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc.
Battlefield 3 and Frostbite are trademarks of EA Digital Illusions CE
AB. Mass Effect is a trademark of EA International (Studio and
Publishing) LTD. Xbox and Xbox 360 are trademarks of the Microsoft group
of companies and are used under license from Microsoft. "PlayStation" is
a registered trademark of Sony Computer Entertainment Inc. John Madden,
NFL and FIFA are the property of their respective owners. All other
trademarks are the property of their respective owners.
EA Games Label
Melissa Ojeda, 650-628-7870
Publicist
Mojeda@ea.com
Devin
Bennett, 718-687-8615
PR Manager
devinb@ea.com
Kelly
Ekins, 514-664-8143
Senior PR Manager
kekins@ea.com
Peter
Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy
Levine, 650-628-7223
VP of PR
tlevine@ea.com
Source: Electronic Arts
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