REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
Get ready to rip up the road! Adrenaline junkies and speed fiends will
find themselves on the wrong side of the law this November when they
race for their lives in Need for Speed™ The Run from Electronic
Arts Inc. (NASDAQ:ERTS). The hottest blockbuster this holiday is a game
that takes players on a heart-pounding cross-country race from San
Francisco to New York. Launching on November 15, Need for Speed The
Run lures players into an underground world of illicit, high-stakes
racing. The heat is on — and it isn't just the fuzz who are after you.
Entering the race is just the beginning as you blow across borders,
weave through dense urban traffic, rocket down icy mountain passes and
navigate narrow canyons at breakneck speeds. Powered by DICE's
state-of-the-art Frostbite™ 2 engine, Need for Speed The Run
takes the action racing genre to new heights with stunning visuals and
car physics that hug the road even at top speeds all built around a
gripping storyline. The cars are hot, the racing is intense and the
story will have you at the edge of your seat… all the way from the
Golden Gate Bridge to the Empire State building.
"This is the year that Need for Speed goes to the next level,"
said Jason DeLong, Executive Producer at EA. "We think that Need for
Speed The Run is going to surprise people with its intense,
thrilling story and big action feel. But the game would be nothing
without hot cars and crazy-fast chases. So that is what we're delivering
-- explosive racing that will have players flirting with disaster at
200-miles an hour."
Using the groundbreaking Frostbite 2 engine, Need for Speed The Run
will set the bar with unparalleled visual quality and enhanced physics. Need
for Speed The Run will also take immersive storytelling to a new
level with cutting edge performances that will draw the player into a
world with no speed limits, rules or allies. Autolog, the Need for
Speed franchise's revolutionary social competition functionality, is
back and better in Need for Speed The Run as it will continue to
reinvent how people play games, track career progression and compare
game stats.
Developed by Black Box, a studio of Electronic Arts,
Need for Speed The Run will be available November 15, 2011 in North
America and November 17, 2011 in Europe for the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system, PC,
Wii™ and Nintendo 3DS™. For more information on Need for Speed,
visit http://www.needforspeed.com
or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA Mobile™
and POGOTM. In fiscal 2010, EA posted GAAP net revenue
of $3.7 billion and had 27 titles that sold more than one million units.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed and Need for Speed The
Run are trademarks of Electronic Arts Inc. The names, designs, and logos
of all products are the property of their respective owners and used by
permission. Microsoft and Xbox 360 are trademarks of the Microsoft group
of companies. "PlayStation" are registered trademarks of Sony Computer
Entertainment Inc. All other trademarks are the property of their
respective owners.
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Electronic Arts
Jino Talens, 650-628-9111
Senior Publicist
jtalens@ea.com
Dana
Sissons, 604-456-5004
PR Manager
dsissons@ea.com
Amanda
Taggart, 650-628-2974
Senior PR Manager
ataggart@ea.com
Tammy
Schachter, 650-628-7223
Vice President
tschachter@ea.com
Source: Electronic Arts Inc.
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