REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
Do you have what it takes to beat your friends in a high-speed race from
the Golden Gate to the Empire State? Electronic Arts Inc. (NASDAQ:ERTS)
today announced that gamers will get a chance to test their mettle in an
action-packed demo for Need for Speed The Run beginning October
18. Using the Need for Speed franchise's signature Autolog
feature*, gamers will compete to see who will come out on top and who
will be left in the dust as they race through the Desert Hills of
California and Independence Pass of Colorado.
In the Need for Speed The Run demo, players will have access to
two high-powered supercars including the Lamborghini Gallardo LP550-2
Valentino Balboni. The second car, the 2012 Porsche 911 Carrera S, will
be unlocked when gamers refer a friend to download the demo, giving them
one of first opportunities to get behind the wheel of this 400HP luxury
ride. The Need for Speed The Run demo will be available on Xbox
LIVE® Marketplace worldwide and the PlayStation®Network in North America
from October 18th to November 1st, and available
on the PlayStation Network in Europe from October 19th to
November 1st.
Need for Speed The Run takes gamers on a heart-pounding,
high-stakes race that will have them surrounded by a constant feeling of
danger. The heat is on and lethal action unfolds as gamers take on the
role of Jack Rourke and battle 200 of the world's most notorious racers
for a $25M cash prize. Weaving through dense urban traffic, rocketing
down icy mountain passes and navigating narrow canyons at breakneck
speeds, gamers will be challenged in this illicit race for their life.
Powered by Frostbite™ 2, Black Box makes its return and takes the action
racing genre to new heights with stunning visuals and car physics that
hug the road at insanely fast speeds. In Need for Speed The Run,
the cars are hot, the racing is intense and the story will have players
at the edge of their seat, delivering this holiday's hottest action
racing game.
Developed by Black Box, an EA studio, Need for Speed
The Run will be available November 15, 2011 in North America and
November 17, 2011 in Europe for the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system, PC,
Wii™ and Nintendo 3DS™. For more information on Need for Speed,
visit http://www.needforspeed.com
or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
* Available in the Xbox 360, PlayStation 3, PC and Nintendo 3DS versions
only
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks of
Electronic Arts Inc. Frostbite is a trademark of EA Digital Illusions CE
AB. The names, designs, and logos of all products are the
property of their respective owners and used by permission. Microsoft,
Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of
companies. "PlayStation" and "PlayStation Network" are registered
trademarks of Sony Computer Entertainment Inc. Wii and Nintendo 3DS are
trademarks of Nintendo. All other trademarks are the property of their
respective owners.
Electronic Arts Inc.
Jino Talens, 650-628-9111
Senior Publicist
jtalens@ea.com
Dana
Sissons, 604-456-5004
PR Manager
dsissons@ea.com
Amanda
Taggart, 650-628-2974
PR Director
ataggart@ea.com
Tammy
Levine, 650-628-7223
Vice President
tlevine@ea.com
Source: Electronic Arts Inc.
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