Status, Progression, and Real-World Storylines Will Drive Experience
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: ERTS) announced today a new live service*
called EA SPORTS™ Football Club that will bring the world's most
passionate sports fans together and engage them within the massive FIFA
online community. EA SPORTS Football Club—the heartbeat of FIFA
Soccer 12 —connects players to the real-world game with
fresh, new content all the time, enabling them to support their favorite
club in new ways connected to real-world events, and connect and compete
with friends, rivals and millions of other players around the world.
EA SPORTS Football Club (Photo: Business Wire)
"The millions of fans playing FIFA online have shown us there is a
constant appetite for a deep connected experience, driven by a love of
the sport," said Matt Bilbey, Vice President and General Manager of
Soccer for the FIFA Soccer franchise. "EA SPORTS Football
Club is a new social experience that brings the world's soccer fans
together, engaging and entertaining them in new ways that have never
been done before in a sports game."
EA SPORTS Football Club creates a new social experience where fans can
connect and compete with their friends and millions of other fans
playing FIFA Soccer 12, where status, bragging rights and
progression are all measured and ever-changing. For the first time ever,
everything that happens within EA SPORTS FIFA Soccer 12—and
against friends—is measured in a meaningful way. Every match matters,
all season long. Earn experience points and level up to build your
status. Track friends, challenges and status through the web at easportsfootball.com.
Share and compare accomplishments and spread the news on social channels
like Facebook.
EA SPORTS Football Club also ignites the passion of sports fans and
deepens their connection to their favourite team through Support Your
Club, a central experience in EA SPORTS Football Club that enables fans
to represent their club and compete against rival clubs in everything
they do in FIFA Soccer 12. Earn club points and lift your club
higher in the Support Your Club League Tables or help them avoid
relegation. Virtual league tables are reset each week to create new
challenges, renewed rivalries, and fresh storylines.
Fans will be more closely connected to the sport than ever before.
Real-world storylines will drive content in EA SPORTS Football Club,
making the game feel fresh and new all the time. Gamers will relive
crucial real-world soccer events through regular challenges. EA SPORTS
Football Club will have a dedicated team deliver new content and
challenges so that FIFA Soccer 12 will look, feel and play like
the real-world season.
There will be no additional charge for EA SPORTS Football Club as the
service kicks off with FIFA Soccer 12 on the PlayStation®3
computer entertainment system, Xbox 360® videogame and entertainment
system and PC when the game launches this fall.
To pre-order FIFA Soccer 12 visit http://www.easportsfootball.com.
For the latest news on FIFA Soccer 12 join more than five million
fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa
or follow us on Twitter at www.twitter.com/easportsfifa.
FIFA Soccer 12 will be available in stores world-wide this fall
for the PlayStation®3, Xbox 360®, Wii™, PC, PlayStation®2 computer
entertainment system, Nintendo 3DS™, PSP® (PlayStation®Portable) system,
iPhone®, iPad™, and iPod® touch. Additional feature details on all
platforms will be revealed in the months ahead.The game has not yet been
rated. Screenshots are available at http://info.ea.com.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA JAM
basketball, NCAA® Football, Fight Night boxing, EA
SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA
SPORTS Active. For more information about EA SPORTS, including news,
video, blogs, forums and game apps, please visit www.easports.com
to connect, share and compete.
* FIFA Soccer 12 and an internet connection are required for play.
You must accept EA's Privacy Policy and Terms of Service in order to
play.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, EA SPORTS Active, The Sims, and Need for Speed are trademarks
of Electronic Arts Inc. Mass Effect is a trademark of EA International
(Studio and Publishing) Ltd. John Madden, NFL, NCAA, Tiger Woods, PGA
TOUR and FIFA are the property of their respective owners and used with
permission. "PlayStation" and the "PSP" are registered trademarks of
Sony Computer Entertainment Inc. Xbox 360 is a trademark of the
Microsoft group of companies. Wii and Nintendo 3DS are trademarks of
Nintendo. iPad is a trademark and iPod and iPod touch are trademarks of
Apple Inc., registered in the U.S. and other countries. Facebook is a
registered trademark of Facebook, Inc. All All other trademarks are the
property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6749241&lang=en

Electronic Arts Inc.
Steve Frost, 604-456-5067
Sr. Publicist
sfrost@ea.com
or
Colin
Macrae, 604-456-3685
PR Director
cmacrae@ea.com
or
David
Tinson, 650-628-5189
VP, Communications
dtinson@ea.com
Source: Electronic Arts Inc.
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