Anticipation Peaks With Nearly 3.5 Million Demo Downloads In First
Week And Record 800,000 (And Counting) Games Pre-Sold Globally
Dedicated U.S. Advertising features Steve Nash, Tim Lincecum, Hope
Solo, and Landon Donovan
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ: ERTS) announced today that EA SPORTS™ FIFA
Soccer 12 — the number one selling sports videogame
franchise on the planet* — is in retail stores now throughout North
America, and will be available in the rest of the world beginning Sept.
30. Launching on 12 different platforms — including Mac for the first
time ever — anticipation for FIFA Soccer 12 has reached record
levels. Fans have already pre-ordered 800,000** copies of FIFA Soccer
12 — an EA SPORTS all-time high and a 108% increase year over year —
while the FIFA Soccer 12 demo for the PlayStation®3 computer
entertainment system, and Xbox 360® videogame and entertainment system,
received a record 3.49 million downloads*** through the first seven days
of release — the most ever for an EA SPORTS game***.
EA SPORTS FIFA Soccer 12 in Stores Now (Photo: Business Wire)
FIFA Soccer 12 is launching to global critical acclaim. It is
currently the highest rated sports videogame ever^ on PlayStation3 and
Xbox 360 with an average review score of 92 on the PlayStation3, and 91
on Xbox 360. In addition, FIFA Soccer 12 was chosen "Best Console
Game" at gamescom 2011, winner of the prestigious E3 Game Critics award
for "Best Sports Game" at E3 2011, and 23 other awards to date.
FIFA Soccer 12 brings to the pitch the game-changing new Player
Impact Engine, and revolutionary gameplay innovations inspired by the
real-world game, including all-new Precision Dribbling, Tactical
Defending, and Pro Player Intelligence. Plus, new live services and
breakthrough social experiences like EA SPORTS Football Club, and FIFA
Ultimate Team, will deepen fans' connection to the real-world game,
their favorite club, and their friends, rivals and millions of other
players around the world in the massive FIFA online community. FIFA
Soccer 12 on Mac has the same revolutionary core gameplay features
as the HD consoles, and for the first time ever, Mac and PC gamers can
play with and against each other in online head-to-head matches.
For the first time ever, FIFA Soccer 12 in North America is
launching with a dedicated broadcast and digital advertising creative
campaign with an all-star cast of celebrities. Created by the
advertising agency Heat, ‘Join the United States of FIFA' campaign
features U.S. Men's National Team and LA Galaxy star Landon Donovan,
U.S. Women's National Team star Hope Solo, San Francisco Giants pitcher
Tim Lincecum, Phoenix Suns basketball star Steve Nash, and others. The
video featuring Donovan and Lincecum can be viewed here http://www.youtube.com/watch?NR=1&v=Fe1EPpgw81k
while the video featuring Nash and Solo can be viewed here http://www.youtube.com/watch?v=CmOuegK-6Gw.
Today also marks the official start of the FIFA Soccer 12
Takeover Tour, a 40-city, six-week long program that showcases FIFA
Soccer 12 on the PlayStation3. Throughout six weeks, two vehicles
outfitted with 15 TVs along with 15 PS3™ systems will travel to cities
throughout the United States. At each Tour stop, fans will have the
opportunity to play FIFA Soccer 12, receive free prizes and the
chance to win a PS3. For more information about the EA SPORTS FIFA
Soccer 12 Takeover Tour, including specific Tour stop details, visit
the Facebook Fan Page at http://www.ea.com/soccer/news/fifa-12-takeover-tour-1
or via the Tour's Twitter Feed at http://twitter.com/EAFIFA12Tour.
FIFA Soccer 12 is localized into 18 languages and available in 51
countries. It is available for the PlayStation®3, Xbox 360®, PC,
Mac, Wii™, PlayStation®2, Nintendo 3DS™, PSP® (PlayStation®Portable)
system, iPhone®, iPad™, iPod® touch and iOS mobile devices. The game is
available for digital download on PC at www.orgin.com.
FIFA Soccer 12 on Mac is available for digital download in North
America via Amazon, Gametree (Transgaming), Direct2Drive, and Gamersgate.
FIFA Soccer 12 is rated E for everyone by the ESRB and Pegi 3+.
Screenshots are available at http://info.ea.com.
For the latest news on FIFA Soccer 12 join more than six
million fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa
or follow us on Twitter at www.twitter.com/easportsfifa.
EA SPORTS is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL® hockey, NBA JAM
basketball, NCAA® Football, Fight Night boxing, EA
SPORTS MMA, Tiger Woods PGA TOUR® golf, and EA
SPORTS Active. For more information about EA SPORTS, including news,
video, blogs, forums and game apps, please visit www.easports.com
to connect, share and compete.
* Based on units sold world-wide as of July 25, 2011 (via NPD,
Chart-track, GFK & Famitsu Marketing Data Service)
**
according to internal sales data as of September 16, 2011
***
data provided by Microsoft and Sony
^ Source www.metacritic.com
as of Sept. 27, 2011
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, EA SPORTS Active, The Sims and Need for Speed are trademarks
of Electronic Arts Inc. Mass Effect is a trademark of EA International
(Studio and Publishing) Ltd. John Madden, NFL, NCAA, Tiger Woods, PGA
TOUR and FIFA are the property of their respective owners and used with
permission. "PlayStation" and the "PSP" are registered trademarks of
Sony Computer Entertainment Inc. Xbox 360 is a trademark of the
Microsoft group of companies. Wii and Nintendo 3DS are trademarks of
Nintendo. iPad is a trademark of Apple Inc. iPod and iPod touch are
trademarks of Apple Inc., registered in the U.S. and other countries.
All other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50009788&lang=en
Electronic Arts Inc.
Steve Frost, 604-456-5067
Manager,
Communications
sfrost@ea.com
Colin
Macrae, 604-456-3685
Sr. Director, Communications
cmacrae@ea.com
David
Tinson, 650-628-5189
VP, Communications
dtinson@ea.com
Source: Electronic Arts Inc.
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