EA's Global Relief Fund Raising Continues Through 2011 as Japan
Recovers
REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc., (NASDAQ:ERTS) is pleased to announce that it has
raised over $1 Million dollars for Japan earthquake and tsunami aid. In
the wake of the disaster, EA immediately mobilized internal studios,
employees and gamers to join forces and raise relief funds for the
people impacted by the disasters. EA implemented giving programs through
its titles, fan communities and social gaming platforms, all proceeds of
which will be distributed via the Red Cross, Mercy Corps and AmeriCares.
Each respective label and their teams took different routes to
fundraising. EA SPORTS™ ran a donation program in FIFA 11 Ultimate
Team where all proceeds collected in a 24 hour period on March 26
were donated to the Red Cross. Pogo.com™ and The Sims™ partnered
with the American Red Cross and encouraged their online audiences to
support relief efforts in Japan by making donations to a co-branded
microsite. The Play4Free EASY studio behind Battlefield Heroes™
created a "Japan-Outfit" fundraiser promotion which provided
gamers with a special outfit that is worn by their in-game character
signifying their support for relief efforts. Playfish™ implemented an
assortment of in-game fund raising activities throughout their social
games on Facebook such as its MONOPOLY Millionaires Japanese
Pagoda House and Restaurant City Garden of Hope promotions.
Visceral Games™ also raised funds by auctioning a bevy of
team-autographed Dead Space™ 2 memorabilia. BioWare™ will put up
four custom painted Dragon Age™ II-branded Xbox 360® and
PlayStation®3 consoles autographed by Co-Founders Dr. Ray Muzyka and Dr.
Greg Zeschuk for auction on eBay. The EA Partners studio which is
currently working with Tokyo based developer Grasshopper Manufacture on
its Shadows of the Damned™ game will make a cash donation to
relief funds.
EA also assisted in providing logistical food relief that was performed
at EA Canada's Burnaby campus in partnership with the Kids Against
Hunger Organization. These employees worked tirelessly for two days
packing 100,000 protein-rich meals that were sent to the most severely
quake affected areas of northeastern Japan.
"The devastating earthquake and tsunami that struck Japan last month
touched everyone at EA," said Curt Wilhelm, Vice President of Real
Estate, Facilities and Corporate Services at Electronic Arts. "We're
very proud to see our employees and Labels come together quickly and
decisively to help those truly in need after such a tragic event."
EA continues its fund raising and matching efforts globally, and is
directing the contributions to the Red Cross, Mercy Corps and AmeriCares
for Japan disaster relief.
Please visit the following links to make Japan disaster relief donations
to the American
Red Cross, Mercy
Corps, or AmeriCares.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About BioWare
BioWare develops high quality console, PC and online role-playing games,
focused on rich stories, unforgettable characters and vast worlds to
discover. Since 1995, BioWare has created some of the world's most
critically acclaimed titles, including Baldur's Gate™, Neverwinter
Nights™, Star Wars®: Knights of the Old Republic™, Jade
Empire™, Mass Effect™ and Dragon Age™. BioWare
operates in Edmonton (Alberta, Canada), Montreal (Quebec), Austin
(Texas), Fairfax (Virginia) and Galway (Ireland). Currently announced
projects at BioWare include Mass Effect 3, Dragon Age II,
and the story-driven massively multiplayer online game, Star Wars®: The
Old Republic™. In 2008, BioWare was acquired by Electronic Arts,
a leading global interactive entertainment publisher. For more
information on BioWare, visit www.bioware.com,
or follow us on Twitter at www.twitter.com/biofeed.
To join the millions of fans already registered on our community, go to http://social.bioware.com.
About GRASSHOPPER MANUFACTURE INC
GRASSHOPPER MANUFACTURE INC. is an independent interactive entertainment
studio based in Shinjuku-ku, Tokyo. GRASSHOPPER MANUFACTURE was founded
in 1998 by CEO Goichi Suda, who is known around the world for his
distinctive style and innovative work as a game designer and scenario
writer. For more information on GRASSHOPPER MANUFACTURE, visit www.grasshopper.co.jp,
or follow us on Twitter at twitter.com/Grasshopper_EN.
EA, EA SPORTS, EA Mobile, POGO, Pogo.com, The Sims, Visceral Games, Dead
Space are trademarks of Electronic Arts Inc. Dragon Age, BioWare, Mass
Effect and Jade Empire are trademarks of EA International (Studio and
Publishing) Ltd. Battlefield Heroes is a trademark of EA Digital
Illusions CE AB. Playfish is a trademark of EA Limited. MONOPOLY is a
trademark of Hasbro and used with permission. Xbox and Xbox 360 are
trademarks of the Microsoft group of companies. "PlayStation" is a
registered trademark of Sony Computer Entertainment Inc. Shadows of the
Damned is a trademark of GRASSHOPPER MANUFACTURE INC. All other
trademarks are the property of their respective owners.
Electronic Arts
Denny Chiu, 650-628-9051
Manager — Corp Comm
dchiu@ea.com
Source: Electronic Arts Inc.
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