Tetris®, Re-imagined! Discover the All-New One Touch Revolution and
Experience Visionary New Ways to Play!
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
EA Mobile™, a division of Electronic Arts Inc., (NASDAQ:
ERTS) and the world's leading mobile games publisher, along with The
Tetris Company, LLC, today announced the launch of a re-imagined version
of the globally popular puzzle game on the App StoreSM. The
new Tetris® App gives fans access to new features that give them
revolutionary ways to play on their iPad®, iPhone®, and iPod touch®,
including:
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The fan-favorite Marathon Mode.
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A brand new level-based Galaxy Mode, where players can use
game-changing power ups to dig down and shatter their scores.
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Innovative Marathon One Touch Mode, a simple and easy-to-use
control scheme for Marathon mode that is specially designed for touch
screen gameplay.
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New gameplay challenges delivered via the never-before-seen Tetris
Log system.
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Tetris Rank functionality that tracks players' lifetime "lines
cleared" to assign an overall rank.
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Ability to subscribe to the T-Club, the only Tetris fan
club to give members exclusive access to new mobile challenges and
content.
"The Tetris App for iPad, iPhone and iPod touch was specifically
designed to let players experience a re-imagined Tetris universe
including the traditional Tetris gameplay they
know and love," said Bernard Kim, Senior Vice President of Sales and
Marketing for EA™ Interactive. "The innovative new features are sure
to bring hours of frenzied fun for both newcomers and seasoned Tetris
fans."
In addition to the inclusion of Marathon One Touch and Galaxy modes, as
well as the fan-favorite Marathon mode, EA's newest version of the Tetris
game also delivers new in-game content for fans, including Tetris Log,
an Origin-powered function that delivers fresh challenges and tracks
lifetime accumulated "lines cleared" across multiple mobile devices to
assign an official Tetris Rank. For a fee of $2.99 per month or
$29.99 for a year, consumers who download Tetris can also
subscribe to the T-Club, an elite Tetris fan club that gives members
access to exclusive discounts and content, premium Tetris Log
challenges, and a booster to progress their Tetris Rank faster.
"The One Touch feature in this new Tetris game is ground-breaking
and it's the type of inventiveness we have been waiting for. It's the
difference between driving a stick shift and an automatic," said Henk
Rogers, Managing Director of The Tetris Company. "We are always looking
for new ways for our fans to play Tetris and this new mobile
version makes a revolutionary addition to the Tetris family of
games."
Tetris is now available for a special introductory rate of $0.99*
from the App Store on iPad, iPhone, and iPod touch or at www.itunes.com/appstore.
For more information about this product, please visit www.eamobile.com.
EA Mobile has a solid reputation for its pioneering and market
leadership in mobile gaming. For more information about EA Mobile,
please visit www.EAMobile.com,
join us on Facebook at www.facebook.com/EAMobile or
follow us on Twitter at www.twitter.com/EAMobile.
*wireless fees may apply
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game
brands and franchises in the world. In the game's 25+-year history,
hundreds of millions of players have experienced the Tetris Effect.
Tetris has reached over 132 million paid mobile downloads. Loved
globally by people of all ages and all cultures, the Tetris game
continues to be one of the most widely recognized video games of all
time. Tetris Holding, LLC is the owner of Tetris rights worldwide and
The Tetris Company, LLC is its exclusive licensee. For the latest
information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.
Follow us on Twitter at @Tetris_Official or on Facebook at http://www.facebook.com/Tetris.
EA, EA Mobile, The Sims and Need for Speed are trademarks of Electronic
Arts Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Tetris is a trademark of Tetris Holding. John Madden,
NFL, and FIFA are the property of their respective owners and used with
permission. iPad, iPhone and iPod touch are trademarks of Apple Inc. All
other trademarks are the property of their respective owners.
Media:
Electronic Arts
Lauren
Svensson, Publicist, EA Interactive, 650-628-3138
lsvensson@ea.com
or
Grayling
Connecting Point for the Tetris® Brand
Monica Caires, 415-442-4027
monica.caires@graylingcp.com
or
Fleishman-Hillard
for EA Mobile
Alexa Waltz, 415-318-4110
alexa.waltz@fleishman.com
Source: Electronic Arts Inc.
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