Global Franchises -- Battlefield, Mass Effect, Need For Speed, FIFA —
Leading the Digital Transformation on Multiple Platforms
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) today revealed the games it will
present at the Electronic Entertainment Expo (E3) at the Los Angeles
Convention Center (LACC) June 7-9. This year's lineup consists of games
spanning a multitude of popular genres, including immersive shooters and
role-playing games for hardcore players, revolutionary sports titles for
sports fans, as well as mobile and casual games for the whole family.
This year's E3 press briefing, GAMECHANGERS: EA 2011 Preview will
feature news from big EA titles such as, Battlefield 3™, Need
for Speed™ The Run, Madden NFL 12, FIFA Soccer 12, SSX™ and Mass
Effect™ 3; and the highly anticipated new MMO, Star Wars™: The
Old Republic™. The briefing will include news and announcements
on new games and digital/online initiatives. The briefing can be viewed
live exclusively on SPIKE TV Monday, June 6 at 3:30 PM ET/12:30 PM PT or
at www.ea.com/e3.
EA Interactive will be hosting media demos throughout E3 for key EA
mobile, Chillingo and Playfish titles at the JW Marriott located at 900
West Olympic Blvd. in Salon B.
Titles which will be previewed in EA's booth (#1601) at the LACC include:
Battlefield 3™
Capturing the intense reality of modern warfare across the globe, from
the densely populated city streets of Paris to the barren dustbowl of
the Tehran desert, Battlefield 3 is the next installment in the
internationally acclaimed Battlefield series. Battlefield 3 is
poised to leap ahead of the competition thanks to the power of Frostbite™
2, a game engine that advances the state of the art on both console
and PC to serve as the power center to deliver superior performance in
character animation, visual rendering, audio/sound and physical
destruction. Battlefield 3 is the only FPS in the marketplace
using Frostbite 2, and the only shooter capable of making the
gameplay experience feel alive with all the sights, sounds, movements
and action of real-world incursions. The franchise has always been
recognized for its unique and award-winning sandbox gameplay, massive
sense of scale, completely destructible environments and diversity of
vehicles, but this year, more than ever before, players will feel the
physicality of the battlefield and the power of Frostbite 2 in
both the single player and multiplayer campaigns.
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Platforms: PlayStation®3, Xbox 360® and PC
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Street Date: Fall 2011
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ESRB Rating: "RP" for Rating Pending
EA SPORTS™ PGA TOUR® Golf Challenge
EA SPORTS PGA TOUR Golf Challenge is a free-to-play social media
game that delivers real-time 3D golf on Facebook®. One of the
first 3D games of its kind, players will compete with friends on
coveted, championship courses such as TPC at Sawgrass, Pebble Beach Golf
Links, St. Andrews and more! Tailored to a casual gaming
audience, the game features accessible, easy to master game play
mechanics, including one-click swing, easy aiming with a mouse or
keyboard, an assortment of custom clubs, and a variety of shot types.
Play the PGA TOUR Season Mode where you progress through six levels of
challenges to reach PGA TOUR Excellence. Daily challenges will allow
players to compete against their Facebook friends in 3-hold "sprints"
that take less than five minutes to complete, with weekly champions
crowned as players vie for golf supremacy on Facebook.
FIFA Soccer 12 — Console
The best sports game on the planet brings to the pitch the game-changing
new Player Impact Engine, a physics engine built to deliver real-world
physicality in every interaction on the pitch. Revolutionary gameplay
innovations inspired by the real-world game make FIFA Soccer 12
deeper and more engaging. All-new Precision Dribbling creates a higher
fidelity of touch on the ball for better control in tight spaces, more
time to make decisions on attack, and more control over the pace of the
game. Innovations in attack are balanced by a re-designed defending
mechanism called Tactical Defending, which fundamentally changes the
approach to defending by placing equal importance on positioning,
intercepting passes and tackling.
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Platforms: Xbox 360 and PlayStation 3
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Street Date: Fall 2011
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ESRB Rating: "RP" for Rating Pending
FIFA Soccer 12 — Handheld
FIFA Soccer 12 is the most innovative, feature-rich, and
authentic 3D soccer experience on Nintendo 3DS™. Become a true marksman
with all-new optional touch screen controls. Pick a spot precisely from
the player's viewpoint using the lower touch screen and then direct a
shot with pinpoint accuracy. Whether fans choose to compete as a
real-world superstar or re-create themselves in the first-ever 3D Street
Soccer Mode, the environment will come alive through an innovative
curved pitch that maximizes full 3D effects. FIFA Soccer 12 features
over 500 officially licensed clubs and eight different game modes,
including authentic 11 versus 11, head-to-head local wireless play, Be A
Pro, Tournament Mode with over 50 real-world competitions, and a full
in-depth Career Mode.
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Platforms: Nintendo 3DS
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Street Date: Fall 2011
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ESRB Rating: "RP" for Rating Pending
FIFA Superstars
FIFA Superstars is a free-to-play social game that enables
players to build and manage an ultimate team of the world's greatest
footballers, and compete with your team against friends on Facebook. Now
the largest sports game on Facebook with over 3M monthly average users, FIFA
Superstars leverages EA SPORTS football licenses for over 30
leagues, 500 teams and 15,000 players. Fans will be able to create a
fantasy side by collecting or trading players, challenging friends
head-to-head and competing in leagues, or searching out broader
leaderboards to compete against the best.
Kingdoms of Amalur: Reckoning™
Kingdoms of Amalur: Reckoning is the open-world action RPG that
gamers have waited for. Developed by three time World Series champion
Curt Schilling's 38 Studios and Big Huge Games, Reckoning is set
in Amalur, a rich and deeply immersive world underpinned by 10,000 years
history, created by 22 time New York Times bestselling author, R.A.
Salvatore. Immersing players in a rich, living, breathing open-world
dripping with magic and rife with danger, underpinned by strong
storytelling, Reckoning lets players define their destiny as they
engage in intense action combat while exploring the huge, vibrant and
varied world of Amalur as envisioned by the visionary creator of Spawn
and acclaimed artist, Todd McFarlane. Designed by open-world RPG legend
Ken Rolston, the acclaimed creator of Elder Scrolls III: Morrowind
and Elder Scrolls IV: Oblivion, Reckoning will offer
players unparalleled choice in a world of infinite possibility.
Together, the visionaries and development team behind Kingdoms of
Amalur: Reckoning are creating a game that will forever change the
RPG genre.
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Platforms: Xbox 360, PlayStation 3 and PC
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Street Date: 2012
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ESRB Rating: "RP" for Rating Pending
Madden NFL 12
Madden NFL 12 continues the rich tradition of the storied
franchise by bringing fans closer to the NFL than ever before. Madden
NFL 12 transforms on-field action and core gameplay modes, driving
innovation in six key areas: Playbooks and Gameplay; Presentation;
Franchise and Superstar modes; Dynamic Player Performance; Madden
Ultimate Team; and Online Communities. Whether battling your rivals on
the couch or online, leading your favorite team to the Super Bowl in
Franchise mode, or building the ultimate dream team in Madden Ultimate
Team, Madden NFL 12 is True to the NFL, True to the
Franchise, True to the Game.
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Platforms: Xbox 360, PlayStation 3, Wii™, PlayStation®2, PSP®
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Street Date: August 30, 2011
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ESRB Rating: "E" for Everyone
Madden NFL Football — Handheld
Madden NFL Football for the Nintendo 3DS brings your favorite NFL
teams to life like never before, in 3D graphics. The action jumps off
the screen as you compete in traditional 11-on-11 games or high-flying
5-on-5. Whether you're a Madden NFL rookie or an All-Pro, three
types of play calling options provide the right amount of depth for
every player. Unleash the power of the Nintendo 3DS touch screen to draw
your own plays on the fly. Madden NFL Football offers a
comprehensive handheld experience in 3D, making it the perfect on-the-go
game for every football fan.
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Platform: Nintendo 3DS
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Release Date: Now Available
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ESRB Rating: "E" for Everyone
Madden NFL Superstars
Madden NFL Superstars is a free-to-play social media game
accessible to millions of NFL football fans. Players get a real
NFL experience by building and managing an ultimate team of professional
football players to compete in games against their friends on Facebook
or against the millions of other Facebook users. In Season mode,
players compete in increasingly challenging matchups against other
player's teams through a progressive ladder to earn championship
trophies. NFL Pro League mode puts players' Madden NFL
Superstars teams to the extreme test to compete for supremacy in a
series of contests against each of this season's actual NFL teams. Scrimmage
mode thrusts players into head-to-head contests against their real life
Facebook friends for ultimate bragging rights. Features include Game
Changers, which enables a team to even the playing field against
overpowering competition by instantly increasing its scoring potential;
the personalization of stadiums with team names and logos; the ability
to open player packs to build a team of real NFL stars, and more.
Madden NFL 12 — iOS
The #1 football game on the App Store is back to bring you the most
authentic NFL experience for your mobile device. Take your game on the
go with all 32 NFL teams, nearly 2,000 players and all-new modes
exclusive to the mobile platform. This year, Madden NFL 12
takes gameplay to a whole new level, including all-new controls and
camera angles that deliver the most exciting Madden NFL experience on
mobile yet.
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Platforms: iPhone, iPod touch and iPad
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Street Date: August 20, 2011
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ESRB Rating: NA
Mass Effect™ 3
From the award-winning developers at BioWare comes Mass Effect 3,
the pinnacle of the critically-acclaimed epic action RPG series. The
galactic war has begun. An ancient alien race known only as the
"Reapers" has launched an all-out invasion of the galaxy, leaving
nothing but a trail of destruction in their wake. Earth has been taken,
the universe is on the verge of total annihilation and you must lead the
counter assault to take it back. The price of failure is extinction.
Only you, as Commander Shepard, can determine how events will play out,
which planets you will save from annihilation and which alliances you
will form or abandon as you rally the forces of the galaxy to eliminate
the Reaper threat once and for all.
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Platforms: PlayStation 3, Xbox 360 and PC
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Street Date: CY Q1 2012
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ESRB Rating: "RP" for Rating Pending
NCAA® Football 12
NCAA Football 12 takes the journey of the college athlete to the
next level of depth and authenticity. Experience the pride and pageantry
of game day Saturday like never before as you go from high school
superstar to top college player to head coach in Road to Glory and
Dynasty modes. With an enhanced in-game presentation, new traditions,
and an all-new collision system, make an impact by leading your team to
the National Championship with NCAA Football 12.
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Platforms: Xbox 360, PlayStation 3
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Street Date: July 12, 2011
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ESRB Rating: "E" for Everyone
Need for Speed™ The Run
From the Golden Gate to the Empire State, Need for Speed The Run
takes players on a heart-pounding, high-stakes race that will have
players surrounded by a constant feeling of danger. The heat is on and
lethal action unfolds as gamers get up-close and personal with Jack,
while battling hundreds of the world's most notorious racers. Weaving
through dense urban traffic, rocketing down icy mountain passes and
navigating narrow canyons at breakneck speeds; players will be
challenged in this illicit race for their life. Powered by Frostbite
2, Black Box studio makes its return and takes the action racing
genre to new heights with stunning visuals and car physics that hug the
road at insanely fast speeds. Need for Speed The Run will
deliver a racing game unlike any other, offering a tough, edgy
experience filled with over-the-top Hollywood action, state-of-the-art
graphics technology and a deadly story.
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Platforms: Xbox 360, PlayStation 3, Wii, Nintendo 3DS and PC
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Street Date: November 15, 2011
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ESRB Rating: "RP" for Rating Pending
NHL® 12
EA SPORTS™ NHL 12 wants you to Be the Next Great Legend.
Play your way to superstardom in the revamped Be a Pro mode and
experience legendary moments in your player career as you shatter
records and cement yourself in NHL history. Experience authentic action
and energy of real life hockey as the NHL 12 Full Contact Physics
Engine puts you in the rink with everything now live on the ice -
shatter the glass, send helmets flying and knock players over the boards
and into the bench. Experience a fresh new look and feel with all new
gameplay presentation, and, for the first time ever, the chance to lace
up outdoors under the lights in one of the biggest hockey events of the
season, the NHL Winter Classic at Pittsburgh's Heinz field. This year
will be the first to see dynamic goalies in the game; players can knock
the net off and make contact with goalies, knocking them down or out of
position, as they crash the crease. Watch as goalies fight through
screens to make awe-inspiring saves and leave the crease to trade
punches with hated rivals during fights.
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Platforms: Xbox 360 and PlayStation 3
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Street Date: September 2011
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ESRB Rating: "RP" for Rating Pending
The Sims™ 3 Generations
Enjoy a whole spectrum of new life experiences in The Sims 3
Generations where players can live life to the fullest with their
Sims. With new celebrations to dramatic life events, there are even more
ways to be creative. Starting off with the precocious childhood years,
players can have their Sims play dress-up with the new costume chests
and then watch them re-enact their favorite stories in one of three
themed tree houses. In the teenage years, players are introduced to the
new punishment system in which teenage Sims can be grounded for pulling
pranks and trying to sneak out. Those teenage Sims with the rebellious
trait will find it harder to stay at home and will want to pull pranks
on others while other Sims may go on to become prom king or queen. Adult
Sims have the chance to attend or plan bachelor and bachelorette
parties, throw lavish weddings, and go through a mid-life crisis where
they may change their look or even change careers. The Sims 3
Generations players can capture and keep track of their Sims' life
moments with an in-game video camera. Via the new memories system,
players will also have the option of uploading and sharing their Sims'
memories on www.TheSims3.com
and Facebook. Whether the player prefers to design houses as a builder,
create moments as a storyteller, be mischievous as an experimenter, or
fulfill lifetime wishes as an achiever, they'll be able to explore every
phase of life with new gameplay features, moodlets, objects and more
that are specific to each age.
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Platforms — PC, Mac
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Street Date — May 31, 2011
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ESRB Rating — "T" for Teen
The Sims 3 Pets
The Sims 3 Pets comes to Xbox 360, PlayStation 3, Nintendo 3DS
and PC/Mac this fall. The Sims 3 Pets enables anyone to play as
they want, whether it's the builder who prefers to customize their Sim
to match their pet, the achiever who tries to gain the most Lifetime
Rewards, the experimenter who wants to wreak havoc in their Sims lives
or the storyteller who captures and shares their stories with their
friends. For the first time in franchise history, players will be able
to fully control their pets and determine their personality traits.
Unique to the console experience, players will use their pets to help
their Sims uncover and solve mysteries around town. Exclusively for the
Xbox 360, players with Kinect™ can issue voice commands to their pets
and Sims. The Nintendo 3DS takes advantage of the hardware's built-in
pedometer that tracks players' real life movements. On the PC/Mac
version, players now have the opportunity to adopt horses where they'll
be able to use their horse as a form of transportation to get around
town and also raise and train them to do activities like race and jump
hurdles. In The Sims 3 Pets, players will be able to create,
control and play with life with their pets.
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Platforms: Xbox360, PS3, Nintendo 3DS, PC/Mac
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Street Date: Fall 2011
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ESRB Rating: "RP" for Rating Pending
The Sims Medieval™ - iOS
Bring your medieval fantasy to life with The Sims™ on the go with
mobile! The Sims Medieval™ takes The Sims into
the Middle Ages for iPhone and iPod touch with all new features, new
graphics and new ways to play. For the first time, players can create
heroes, venture on quests, and engage in combat. In an ancient land of
adventure, drama and romance, players will be able to get medieval like
never before.
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Platforms - iPhone
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Street Date: August 2011
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ESRB Rating: NA
SSX™
A modern day reinvention of one of the most critically acclaimed arcade
franchises of the last generation, SSX packs adrenaline and
reality-defying gameplay into every run. Players will jump into the
boots of some of their favorite characters from SSX Tricky and SSX
3 to race, trick and survive across the world's most iconic mountain
ranges. Based on real-world NASA topographical data, all of the mountain
ranges in SSX have been meticulously designed to deliver a
gameplay experience that is true to the rich history of one of the most
beloved franchises in the video game industry, while bringing it forward
to harness the power of current generation of consoles.
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Platforms: Xbox 360, PlayStation 3
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Street Date: January 2012
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ESRB Rating: "RP" for Rating Pending
Star Wars™: The Old Republic™
Star Wars: The Old Republic is a story driven MMO from the story
telling experts at BioWare and LucasArts. The game will innovate the MMO
genre by building on the traditional genre pillars of combat,
exploration and character progression by adding story as a fourth
pillar. Star Wars: The Old Republic is a fully featured MMO,
where players can expect to experience best of breed MMO features
including PVP, crafting, trading, and socializing. The Old Republic is
set over 3600 years before the rise of Darth Vader, when the galaxy is
in the midst of a cold war. Players will be asked to join forces with
either the Galactic Republic or Sith Empire and choose one of eight
iconic Star Wars characters such as a Jedi Knight, Bounty Hunter,
Smuggler or Sith Warrior. Every player's story will unfold based on
meaningful choices they make throughout the game, as they become the
hero of their own personal Star Wars saga. Along their journey
players will encounter companion characters that will befriend, assist
or possibly betray them based on the choices the player makes.
Throughout their adventures, players in Star Wars: The Old
Republic will be immersed in a vibrant galaxy of planets, engage in
heroic battles and experience visceral Star Wars combat.
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Platforms: PC
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Street Date: TBD
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ESRB Rating: "RP" for Rating Pending
World Series Superstars
World Series Superstars is a free-to-play baseball game for
Facebook, licensed by MLB Advanced Media and the MLB Players
Association. World Series Superstars players will build an
ultimate team of professional baseball players, manage the club
throughout the year and compete in games against their friends. Building
off the EA SPORTS "Superstars" model that offers the opportunity
to build, manage and compete with an ultimate team of professional
players, World Series Superstars gamers will have even more
control of the action and can now make management decisions from the
dugout. Gamers will act as a virtual General Manager and experience all
of the excitement of assembling a team of professional baseball players,
building the ultimate ballpark and filling it with fans. Gamers can take
their all-star squad on the road and compete in live, interactive
simulations going head-to-head against friends' ultimate teams in
exhibition games, or by working their way up to Major League mode to
play against all 30 MLB teams and reach the World Series. Come back
daily to predict the outcomes of the real MLB games and earn in-game
rewards!
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA SPORTS, The Sims, The Sims Medieval, SSX and Need for
Speed are trademarks of Electronic Arts Inc. Battlefield 3 and Frostbite
are trademarks of EA Digital Illusions CE AB. Mass Effect is a trademark
of EA International (Studio and Publishing) Ltd. STAR WARS and related
properties are trademarks in the United States and/or in other countries
of Lucasfilm Ltd. and/or its affiliates. Kingdoms of Amalur: Reckoning
is a trademark of 38 Studios LLC or its affiliates. John Madden, NFL,
NCAA, NHL and FIFA are the property of their respective owners and used
with permission. "PlayStation" and "PSP" are registered trademark of
Sony Computer Entertainment Inc. Xbox and Xbox 360 are trademarks of the
Microsoft group of companies and are used under license from Microsoft.
KINECT, Wii and Nintendo 3DS are trademarks of Nintendo. Facebook is a
registered trademark of Facebook, Inc. iPhone, iPod touch and iPad are
trademarks and App Store is a service mark of Apple Inc., registered in
the U.S. and other countries. All other trademarks are the property of
their respective owners.
LucasArts, the LucasArts logo, STAR WARS and related properties are
trademarks in the United States and/or in other countries of Lucasfilm
Ltd. and/or its affiliates. © 2010 Lucasfilm Entertainment Company Ltd.
or Lucasfilm Ltd. & ® or TM as indicated. All rights reserved.

EA Corp. Comm.
Denny Chiu, 650-628-9051
dchiu@ea.com
or
EA
Games Label PR
Tammy Schachter, 650-628-7223
tschachter@ea.com
or
EA
Interactive PR
Alexis McDowel, 650-628-7703
amcdowel@ea.com
or
EA
SPORTS PR
David Tinson, 650-628-5189
dtinson@ea.com
or
EA
Play PR
Cindy Lum, 650-628-3835
clum@ea.com
or
EA
Investor Relations
Peter Ausnit, 650-628-7327
pausnit@ea.com
Source: Electronic Arts Inc.
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