Latest Installment of Popular Video Game Series Uses Motion-Sensing
Technology to Bring Hasbro Game Brands to Life and Put Families in the
Middle of Their Very Own TV Game Show
REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
The EA Interactive Label of Electronic Arts Inc. (NASDAQ: ERTS) is about
to make living rooms worldwide feel like a TV game show set with the
development of FAMILY GAME NIGHT 4: The Game Show for release
this fall. Based on FAMILY GAME NIGHT, the popular show produced by
Hasbro Studios for The Hub television network, the latest digital
collection from EA will include re-imagined versions of five beloved
games for the Wii™, Xbox 360® videogame and entertainment system, and
PlayStation®3 computer entertainment system. With full motion control
support including Kinect™ for Xbox 360 and PlayStation®Move integration, FAMILY
GAME NIGHT 4: The Game Show will have families and friends on their
feet and rallying to compete in their living rooms, playing the same fan
favorite games as their TV counterparts.
FAMILY GAME NIGHT 4: The Game Show will have players literally
jumping into action with CONNECT 4 Basketball where the first
team to shoot four balls in a row of one color wins. They can also
scramble to re-arrange virtual word tiles in SCRABBLE Flash — the
longer the word, the better the score. Teams will push hard to achieve a
bulls-eye or block their opponents with enormous on-screen game pieces
in SORRY! Sliders, while YAHTZEE! Bowling will have
families chasing down scoring combinations as they "roll" giant bowling
balls and knock down pins. Players with a sharp ear and fast reflexes
will dominate in BOP-IT Boptigon as players are challenged
to execute the right movement at the right time at an ever increasing
feverish pace, and the MONOPOLY Crazy Cash Machine doles out big
prizes to those who come out on top of Family Game Night.
"With a combined four million retail and connected console units of EA's HASBRO
FAMILY GAME NIGHT video game franchise sold worldwide, fans have
really embraced the series and look forward to fresh and innovative
twists with each new version," said Chip Lange, General Manager and
Senior Vice President of EA's Hasbro Division. "FAMILY GAME NIGHT 4:
The Game Show will offer a completely new way to experience Family
Game Night and bring these Hasbro game brands to life via motion sensing
console technology, and is sure to delight families this fall."
FAMILY GAME NIGHT 4: The Game Show offers two-player individual
or simultaneous gameplay and can be tailored to the style of play the
family or individual enjoys most in terms of choosing length of game
show time or setting rules. The video game also offers Mii™ and avatar
integration (Wii and Xbox 360 only).
"Playing FAMILY GAME NIGHT 4: The Game Show will feel like a live
game show is unfolding in your living room, delivering excitement,
anticipation and competition," said Mark Blecher, Senior Vice President
and General Manager of Digital Media and Gaming at Hasbro. "Innovative
digital gameplay combined with the incorporation of elements that
reflect The Hub's popular FAMILY GAME NIGHT TV game show will launch
players from the couch to their feet to engage in a high-energy Family
Game Night showdown."
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices, and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™, and POGO™. In fiscal
2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that
sold more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. (NASDAQ:HAS) is a branded play company providing children
and families around the world with a wide-range of immersive
entertainment offerings based on the Company's world class brand
portfolio. From toys and games, to television programming, motion
pictures, video games and a comprehensive licensing program, Hasbro
strives to delight its customers through the strategic leveraging of
well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP,
NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and
MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2011 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
FAMILY GAME NIGHT, CONNECT 4, SCRABBLE (in the U.S. and Canada), SORRY!,
YAHTZEE!, MONOPOLY and BOP-IT are trademarks of Hasbro and are used with
permission. Mii and Wii are trademarks of Nintendo. Xbox, Xbox 360 and
Kinect are trademarks of the Microsoft group of companies are used under
license from Microsoft. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. All other trademarks are the property of
their respective owners.
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EA
Lauren Svensson, 650-628-3138
lsvensson@ea.com
or
Foghorn
PR (For EA)
Mary Leddy, 508-872-3369
mleddy@foghornpr.com
or
Hasbro
Pat
Riso, 413-526-2307
priso@hasbro.com
Source: Electronic Arts Inc.
News Provided by Acquire Media