One of The Best-Selling Mobile Games of All Time is Now Free for the
First Time Ever
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
EA Mobile™, a division of Electronic Arts Inc.,
(NASDAQ:ERTS) and the world's leading mobile games publisher, along with
Blue Planet Software, Inc., the company that manages the exclusive
licensing rights to the Tetris® brand, today announced that it
will publish a free* version of the Tetris game set to launch
exclusively on Android™ smartphones. Published on over 50 platforms and
available in more than 185 countries, the Tetris game is one of
the most-played video games in the world and has been embraced by
hundreds of millions of fans globally. The free version of Tetris
joins the recently launched SCRABBLE Free as EA's second free
offering on the Android platform.
"Tetris is one of the most distinctive, well-known and popular
video game franchises in the world and it gives EA the opportunity to
grow its already-expanding customer base on the Android platform," said
Bernard Kim, Vice President of Sales and Marketing for EA Interactive. "Tetris has
a strong legacy in the mobile gaming world and we're excited to bring a
free version of Tetris to yet another great platform."
The free version of Tetris features new and improved visuals, the
famous Tetris music and fan-favorite marathon mode that will
challenge even the most seasoned of Tetris veterans. With touch
screen controls, longtime fans and newcomers alike can control their
game with their fingertips and slide, rotate and drop their Tetriminos
into place to clear lines and rack up points. The free version of Tetris
also lets players track their stats so they can keep the competition
going and improve their high score.
"The Tetris brand is more relevant today than ever and we are
thrilled to bring the game to yet another platform," said Henk Rogers,
President and CEO, Blue Planet Software, Inc. "Now, with the free
version for Android users, fans can fall in love with the Tetris
game all over again."
The free version of Tetris is now available in the Android Market
at https://market.android.com/details?id=com.ea.tetrisfree_na&feature=search_result.
For more information about this product, please visit www.eamobile.com.
EA Mobile has a solid reputation for its pioneering and market
leadership in mobile gaming. For more information about EA Mobile,
please visit www.EAMobile.com,
join us on Facebook at www.facebook.com/EAMobile or
follow us on Twitter at www.twitter.com/EAMobile.
*Wireless fees may apply.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game
brands and franchises in the world. In the game's 25+-year history,
hundreds of millions of players have experienced the Tetris Effect.
Tetris has reached over 132 million paid mobile downloads. Loved
globally by people of all ages and all cultures, the Tetris game
continues to be one of the most widely recognized video games of all
time. Tetris Holding, LLC is the owner of Tetris rights worldwide and
The Tetris Company, LLC is its exclusive licensee. The Tetris Company,
through its agent Blue Planet Software, Inc., licenses and manages the
Tetris intellectual property and franchise worldwide. Today, Blue Planet
Software continues to work with licensees to deliver top quality Tetris
products that are relevant, fun and challenging for its millions of
players. For the latest information about the Tetris brand and Tetris
products, please visit http://www.Tetris.com.
EA Mobile, The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Mass Effect is a trademark of EA International (Studio and
Publishing) Ltd. Tetris is a trademark of Tetris Holding. SCRABBLE is a
trademark of Hasbro in the U.S. and Canada and used with permission.
John Madden, NFL, and FIFA are the property of their respective owners
and used with permission. Android is a trademark of Google, Inc. All
other trademarks are the property of their respective owners.
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EA Mobile
Michelle Jacob, 310-754-7018
Sr. PR Manager
mijacob@ea.com
or
Grayling
Connecting Point for the Tetris® Brand
Monica Caires, 415-442-4027
monica.caires@graylingcp.com
or
Fleishman-Hillard
for EA Mobile
Alexa Waltz, 415-318-4110
alexa.waltz@fleishman.com
Source: Electronic Arts Inc.
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