BioWare also Unveils Mass Effect 3 N7 Collector's Edition and
Announces New Voice Recognition Technology in Mass Effect 3 through
Kinect Exclusively on Xbox 360
LOS ANGELES--(BUSINESS WIRE)--
Not everyone will survive. Leading video game developer BioWare, a
division of Electronic Arts Inc. (NASDAQ:ERTS), announced today that the
epic action RPG, Mass Effect™ 3, will arrive at retailers
worldwide beginning March 6, 2012. In Mass Effect 3, an ancient
alien race known only as "Reapers", has launched an all-out invasion of
the galaxy, leaving nothing but a trail of destruction in their wake.
Earth has been taken, the galaxy is on the verge of total annihilation,
and you are the only one who can stop them. The price of failure is
extinction. You, as Commander Shepard, must lead the counter assault to
take it back. Only you can determine how events will play out, which
planets you will save from annihilation and which alliances you will
form or abandon as you rally the forces of the galaxy to eliminate the
Reaper threat once and for all. Mass Effect 3 will make its world
debut at the Electronic Entertainment Expo from June 7 -9, 2011. Show
attendees can see Mass Effect 3 at EA's booth #1601 in South Hall.
"With Mass Effect 3, we are delivering blockbuster action and
heart-wrenching emotion on a scale that far exceeds anything we've ever
done before," said Casey Hudson, Executive Producer of the Mass Effect
series. "This is an all-out galactic war and how you choose to lead and
play will ultimately determine how — and if — you can save the galaxy."
BioWare also unveiled today the Mass Effect 3 N7 Collector's Edition,
a special edition of the game featuring exclusive bonus content and
unlockable items* including in-game appearance packs, a Dark Horse Comic
Book, a hardcover art book, an exclusive extended soundtrack, exclusive
lithograph and an exclusive N7 patch. Designed to delight both new and
seasoned fans, the Mass Effect 3 N7 Collector's Edition also
gives instant access to the N7 Arsenal Pack which features four tactical
guns exclusive to this special edition. The Mass Effect 3 N7
Collector's Edition is available for pre-order now at participating
retailers for $79.99 in limited quantities.
Blending world-class shooter combat with interactive, cinematic
storytelling and space exploration, the Mass Effect series is one
of the most highly decorated in the history of games, having earned over
200 international awards.
Mass Effect 3 and the Mass Effect 3 N7 Collector's Edition
arrive on the Xbox 360® videogame and entertainment system,
PlayStation®3 computer entertainment system and PC beginning March 6,
2012. BioWare also announced earlier today that Mass Effect 3 on
the Xbox 360 will include support of Kinect™, allowing players to
immerse themselves into the Mass Effect universe even further
through new voice recognition technology. The Mass Effect 3 N7
Collector's Edition will be available in a digital format** on the
PC exclusively via Origin, EA's new digital store destination (http://Origin.com).
For more information on Mass Effect 3, please visit http://masseffect.com,
follow the game on Twitter at http://twitter.com/masseffect
or "like" the game on Facebook at http://facebook.com/masseffect.
* Conditions and restrictions apply. See http://masseffect.com
for details.
**Gamers who purchase the Mass Effect 3 N7 Collector's Edition on
the PC via Origin will receive exclusive bonus content and unlockable
items in digital format. This includes in-game appearance packs, a
digital version of the Dark Horse Comic Book, a digital version of the
art book, an exclusive extended soundtrack, a digital version of the
exclusive lithograph and the N7 Arsenal Pack. The digital version of the Mass
Effect 3 N7 Collector's Edition will not include the N7 patch.
About BioWare
BioWare develops high quality console, PC and online role-playing games,
focused on rich stories, unforgettable characters and vast worlds to
discover. Since 1995, BioWare has created some of the world's most
critically acclaimed titles, including Baldur's Gate™, Neverwinter
Nights™, Star Wars®: Knights of the Old Republic™, Jade
Empire™, Mass Effect™ and Dragon Age™. BioWare
operates in Edmonton (Alberta, Canada), Montreal (Quebec), Austin
(Texas), Fairfax (Virginia) and Galway (Ireland). Currently announced
projects at BioWare include the ongoing downloadable content for Dragon
Age II, Mass Effect 3 and Star Wars®: The Old RepublicTM.
In 2008, BioWare was acquired by Electronic Arts, a leading global
interactive entertainment publisher.
For more information on BioWare, visit www.bioware.com
or follow us on Twitter at www.twitter.com/biofeed.
To join the millions of fans already registered on our community, go to http://social.bioware.com.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
Bioware, Mass Effect, Dragon Age and Jade Empire are trademarks of EA
International (Studio and Publishing) Ltd. The Sims and Need for Speed
are trademarks of Electronic Arts Inc. John Madden, NFL and FIFA are the
property of their respective owners and used with permission.
"PlayStation" is a registered trademark of Sony Computer Entertainment
Inc. KINECT, Xbox and Xbox 360 are trademarks of the Microsoft group of
companies and are used under license from Microsoft. All other
trademarks are the property of their respective owners.
Electronic Arts
Lisa Chan, 650-628-2748
Sr. Publicist
lisachan@ea.com
or
Electronic
Arts
Andrew Wong, 650-628-2781
Sr. PR Manager
anwong@ea.com
or
Electronic
Arts
Tammy Schachter, 650-628-7223
VP, Worldwide PR
tschachter@ea.com
or
47
Communications
for Electronic Arts
Chase Colasonno,
212-391-4707
chase@fortyseven.com
Source: Electronic Arts Inc.
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