Award-Winning Shooter Tops Holiday Gift Lists
Battlefield 3 Wins Peoples' Choice in Head-to-Head Battle at IGN.com
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
DICE, an Electronic Arts Inc. (NASDAQ: ERTS) studio is heading into
Black Friday and the American Thanksgiving holiday with fan support
reaching an all-time high. With critics calling the game the "must-have
FPS of the year" (GameSpy)
and users scoring the game 4 out of 5 stars on Amazon.com,
fan frenzy is reaching all-new heights, proving that one month after
launch, the Battlefield 3 multiplayer experience continues to
dazzle fans. One of the hottest games of the holiday, Battlefield 3
has been featured in nearly two dozen Holiday Gift Guides including some
of the nation's biggest and most influential outlets such as The
Washington Post, Cnet.com,
Entertainment
Weekly and Yahoo.com.
Battlefield 3 videos have been viewed more than 132 Million
times, Twitter followers near a quarter of a million, and the Battlefield
3 Facebook community is on the verge of cresting 3M "likes".
Battlefield 3 won the peoples' choice on Versus, a new video
series on IGN.com
where the site pits two games against each other and fans decide who is
the winner. With more than 202K votes, the game won in three categories:
graphics, multiplayer and campaign.
"We set lofty goals for the launch of Battlefield 3 and we are
thrilled to report that we have accomplished our mission. We are now
focused on continually improving service and supporting fans", said
Patrick Soderlund, Executive Vice President of the EA Games Label.
"Across the globe, word-of-mouth is keeping the game flying off store
shelves. We are ecstatic to see the overwhelming fan passion for the
game, and appreciate fans' continued support as we prepare to launch the Back
to Karkand digital expansion next month."
EA is proving its commitment to players with superior customer service
whether it's via WW Customer Support, the Battlefield Facebook
page or Battlefield Twitter feed. As DICE continues to support Battlefield
3 as a software service, the development team has been collecting
player feedback, responding to issues and working non-stop to provide
improvements to both the single player and multiplayer campaigns.
Updates include improved Quickmatch and squad functionality, improved
game stability, reduced lag and rubber-banding, and added hardcore
servers to meet demand. Details of ongoing updates can be found on the
Battlefield blog at http://blogs.battlefield.ea.com/.
Battlefield 3 is available now in North America and Europe for
the Xbox 360® videogame and entertainment system, PlayStation®3 computer
entertainment system and PC. Battlefield 3 is rated "M" for
Mature by the ESRB. Fans of the game and DICE can purchase merchandise
online at the all-new DICE store at www.store.dice.se.
For more information on Battlefield 3, please visit www.battlefield.com,
and for the latest news on Battlefield please visit http://www.facebook.com/battlefield
or follow us on Twitter® at www.twitter.com/battlefield.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc.
Battlefield 3 and Frostbite are trademarks of EA Digital Illusions CE
AB. PlayStation is a registered trademark of Sony Computer Entertainment
Inc. Xbox and Xbox 360 are trademarks of the Microsoft group of
companies. Twitter is a registered trademark of Twitter, Inc. Facebook
is a registered trademark of Facebook, Inc. All other trademarks are the
property of their respective owners.
EA Games Label
Devin Bennett
PR Manager
Ph: 718-687-8615
devinb@ea.com
or
Kelly
Ekins
Senior PR Manager
Ph: 514-664-8143
kekins@ea.com
or
Peter
Nguyen
PR Director
Ph: 650-628-3607
pnguyen@ea.com
or
Tammy
Levine
VP of PR
Ph: 650-628-7223
tlevine@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media