DICE Announces Massive Pre-order Incentive for Fall Blockbuster
STOCKHOLM--(BUSINESS WIRE)--
DICE, an Electronic Arts Inc. studio (NASDAQ:ERTS), the makers of the
multi-platinum Battlefield: Bad Company™ series
today announced a massive pre-order incentive for Battlefield 3™,
the long-awaited successor to the epic, internationally acclaimed 2005
game, Battlefield 2™.
Battlefield 3 leaps ahead of its time with the power of Frostbite™
2, DICE's new cutting-edge game engine. This state-of-the-art
technology is the foundation on which Battlefield 3 is built,
delivering enhanced visual quality, a grand sense of scale, massive
destruction, dynamic audio and character animation utilizing ANT
technology from the latest EA SPORTS™ games.
The experience doesn't stop with the engine — it just starts there. In
single-player, multiplayer and co-op, Battlefield 3 is a
near-future war game depicting international conflicts spanning land,
sea and air. Players are dropped into the heart of the combat whether it
occurs on dense city streets where they must fight in close quarters or
in wide open rural locations that require long range tactics.
"We are gearing up for a fight and we're here to win," said Karl Magnus
Troedsson, General Manager, DICE. "Where other shooters are treading
water Battlefield 3 innovates. Frostbite 2 is a game-changer for
shooter fans. We call it a next-generation engine for current-generation
platforms."
In Battlefield 3, players step into the role of the elite U.S.
Marines. As the first boots on the ground, players will experience
heart-pounding missions across diverse locations including Paris, Tehran
and New York. As a U.S. Marine in the field, periods of tension and
anticipation are punctuated by moments of complete chaos. As bullets
whiz by, as walls crumble, as explosions force players to the ground,
the battlefield feels more alive and interactive than ever before.
"We wanted to create the most immersive and emotionally powerful Battlefield
game ever and we needed new technology to deliver on our vision,"
said Patrick Bach, Executive Producer. "Battlefield 3 preserves
the franchise's signature sandbox style and even brings back classic fan
favorites like jets, going prone and 64-player multiplayer on PC."
Those anxious to start the fight can pre-order the Battlefield 3 Limited
Edition now at www.battlefield.com.
The Battlefield 3 Limited Edition includes Battlefield 3™:
Back to Karkand at no extra charge.* This themed expansion pack
features four legendary maps from Battlefield 2 boldly
re-imagined with Frostbite 2 physics, destruction and visuals.
Completing the package are classic Battlefield 2 weapons and
vehicles, unique rewards, new achievements/trophies, and more.
Battlefield 3 will be available this Fall for the Xbox 360®
videogame and entertainment system, the PlayStation®3 computer
entertainment system and the PC. For more information on Battlefield 3
please visit www.battlefield.com,
and for the latest news on Battlefield 3 follow us on Twitter:
@battlefield.
*Conditions and restrictions apply. See http://eastore.ea.com/battlefield3
for details.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
Battlefield: Bad Company, Battlefield 2, Battlefield 3 and Frostbite are
trademarks of EA Digital Illusions CE AB. Xbox and Xbox 360 are
trademarks of the Microsoft group of companies and are used under
license from Microsoft. "PlayStation" is a registered trademark of Sony
Computer Entertainment Inc. All other trademarks are the property of
their respective owners.
EA Games Label
Devin Bennett, 718-687-8615
PR Manager
devinb@ea.com
Kelly
Ekins, 514-664-8143
PR Manager
kekins@ea.com
Peter
Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy
Schachter, 650-628-7223
VP of PR
tschachter@ea.com
Source: Electronic Arts Inc.
News Provided by Acquire Media