Highly Anticipated Sequel in Celebrated Alice Franchise Offers Gamers
the Chance to Play Original Title and Download In-Game Content
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) and Spicy Horse are proud to announce
that the dark and deranged fantasy/adventure videogame Alice: Madness
Returns™ is now available at retail stores in North America.
Heralding the return of American McGee's interpretation of the classic
Alice in Wonderland fiction, Alice: Madness Returns delivers a
sinister and beautifully twisted world for gamers to explore on the Xbox
360® videogame and entertainment system, PlayStation®3 computer
entertainment system and PC.
A sequel to the original PC hit American McGee's Alice™, the new
title finds a grown-up Alice finally free from Rutledge Asylum for the
Insane, but still grappling with the horror and survivor's guilt of the
tragic fire that killed her family 11 years earlier. Alice returns to
Wonderland to uncover the truth about her past. But what was once a
place of refuge has now been transformed into a sinister nightmare, and
madness threatens to overcome both Alice and Wonderland. Alice:
Madness Returns builds upon the distinct art style of the original
game, but with new visuals, story and game design.
"Spicy Horse is proud to bring players back to the beautiful yet dark
world we have created for Alice," said American McGee, Spicy Horse Games
Co-Founder and Senior Creative Director. "The team has gone to great
lengths to make sure that both fans of the franchise and newcomers alike
will find themselves eager to tumble down the rabbit hole again thanks
to an immersive story and distinctive art style."
With the purchase of Alice: Madness Returns, EA is offering a
one-time-use Online Pass* registration code (for Playstation 3 and Xbox
360) that gives players access to the original cult-classic American
McGee's Alice, and a download for the original PC version for those
who purchase a PC version of the game on EA Store.com. Fans of the
franchise are also being treated to an assortment of downloadable
content upon the game's release, which include the following items:
DLC Weapons
-
Pepper Grinder — Called the Octo-grinder, this weapon
increases ammo limit and provides double the ammo
-
Hobby Horse — The Knightmare restores gamers' health
with each hit
-
Teapot Cannon — This weapon increases damage to
enemies by 50 percent
-
Vorpal Blade — This infamous weapon reduces damage from
enemies by 50 percent
DLC Dresses
-
Flesh Dress — The Fleshmaiden dress causes hysteria at
any time
-
Matt Hatter Dress — The Hattress causes a player to lose
teeth instead of health
-
Chess Dress — The Checkmate deals out double the damage
for all weapons
-
Rabbit Dress — The Late but Lucky Dress imbues a
player's health with the power of Shrinking Violets
-
Cheshire Dress — The Cheshire Dress disables all Rose
Drops from enemies
-
Caterpillar Dress — The Caterpillar Dress keeps Shrink
Sonar active
""The fan reaction to the Alice franchise has been just
phenomenal," said Sinjin Bain, Vice President of EA Partners. "Since the
original game was released in 2000, fans have been clamoring for the
next installment to find out what Alice must overcome to discover the
truth about her past. To reward our most passionate fan base, we're
thrilled to be able to offer them this wide assortment of downloadable
content."
Alice: Madness Returns is available now in North America for the
Xbox 360® videogame and entertainment system, PlayStation®3 computer
entertainment system and PC for MSRP $59.99. Alice: Madness Returns
is rated "M" for Mature by the ESRB.
For more information on EA, please visit www.ea.com.
For more information on Alice: Madness Returns visit http://AliceMadnessReturns.com.
* For Playstation 3 and Xbox 360, Alice: Madness Returns disc
required in console to access American McGee's Alice.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass
Effect is a trademark of EA International (Studio and Publishing) Ltd.
John Madden, NFL and FIFA are the property of their respective owners
and used with permission.
a registered trademark of Sony Computer Entertainment Inc. Xbox and Xbox
360 are trademarks of the Microsoft group of companies.
Spicy Horse Games
Spicy Horse Games is a game development studio located in Shanghai,
China. Founded by a collection of game industry vets, creative artists,
and adventure seeking expats in late 2006, Spicy's mission is to build
eccentric game content for the PC and console market. Our passion for
game making is fueled by an intense love for all things story, art, and
fun. Spicy relies on a unique production model, strong culture, and
interesting location to inspire and drive development of its game titles.
Electronic Arts Inc.
Melissa Ojeda, 650-628-7870
PR Publicist
mojeda@ea.com
Tammy
Schachter, 650-628-7223
VP of PR
tschachter@ea.com
or
fortyseven
communications
Brian Rubin, 212-391-4707
brian@fortyseven.com
Source: Electronic Arts Inc.
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