Red Hot Actors Get Virtual for the Race of a Lifetime
REDWOOD SHORES, Calif.--(BUSINESS WIRE)--
Electronic Arts Inc. (NASDAQ:ERTS) today announced that Christina
Hendricks (Mad Men) and Sean Faris (Vampire Diaries) will
star in the upcoming action racing game Need for Speed™ The Run.
The video game will feature the actors as lead characters in an
intense race-for-your-life story taking players on a cross-country race
from San Francisco to New York. Powered by Frostbite™ 2, Black Box
Studio makes its return and takes the action racing genre to new heights
with stunning visuals and car physics that hug the road at insanely fast
speeds. The game is the action racing blockbuster of the holiday.
Actors Christina Hendricks and Sean Faris star as Sam Harper and Jack Rourke in Need for Speed The Run. (c) Electronic Arts 2011
"Need for Speed The Run brings unprecedented racing action into
an expansive race course which encompasses a coast-to-coast race from
the Golden State to the Empire State," said Jason DeLong, Need for
Speed The Run Executive Producer. "Our innovative, all-new
performance capture technology pushes the boundaries of character
animation allowing us to perfectly capture Christina and Sean's likeness
resulting in an engaging narrative experience coupled with top-notch
racing."
Christina Hendricks, the Emmy and Golden Globe nominated actress who
plays the gorgeous, bold and savvy Joan Harris (née Holloway) in the hit
AMC drama Mad Men, makes her videogame debut in Need for Speed
The Run as Sam Harper: a woman with ambition, street smarts and a
penchant for lightning fast cars. She's turned her lifelong passion into
a lucrative livelihood, managing the best drivers in the cutthroat world
of outlaw street racing. In this illicit, male-dominated racket, she's
betting on Jack, the story's protagonist, by fronting his $250K race
buy-in in hopes of winning the $25 million prize. It's Sam that enables
Jack to enter the race as she remains his eyes and ears on the course.
"It's very exciting to be part of Need for Speed The Run. I've
never been a video game character before so this is definitely a first
for me. It's been fantastic fun to do something so different and to show
a different side of myself as well," said Christina Hendricks.
Sean Faris (The Vampire Diaries, Never Back Down), one of
Hollywood's up-and-coming leading men, gets in the driver's seat as Jack
Rourke in Need for Speed The Run. One of the best drivers
around, Jack's cockiness and arrogance has led him into a debt he can't
repay. The mob has put a price on his head, and it's a lofty one. He's
looking for a way out and only Sam can help. His only chance of survival
is to enter and win the race to New York.
"I've definitely done my share of intense action scenes in movies but
it's totally different and thrilling to actually be a character and
driver in Need for Speed The Run. I got a kick out of seeing
myself in the game, it's totally me! I'm a huge fan of the Need for
Speed series so I jumped at the opportunity to be a part of the
game," said Sean Faris.
Developed by Black Box, an EA studio, Need for Speed
The Run will be available November 15, 2011 in North America and
November 17, 2011 in Europe for the Xbox 360® videogame and
entertainment system, PlayStation®3 computer entertainment system, PC,
Wii™ and Nintendo 3DS™. For more information on Need for Speed,
visit http://www.needforspeed.com
or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts (NASDAQ:ERTS) is a global leader in digital interactive
entertainment. The Company's game franchises are offered as both
packaged goods products and online services delivered through
Internet-connected consoles, personal computers, mobile phones and
tablets. EA has more than 100 million registered players and operates in
75 countries.
In fiscal 2011, EA posted GAAP net revenue of $3.6 billion.
Headquartered in Redwood City, California, EA is recognized for
critically acclaimed, high-quality blockbuster franchises such as The
Sims™, Madden NFL, FIFA Soccer, Need for Speed™, Battlefield, and Mass
Effect™. More information about EA is available at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are trademarks of
Electronic Arts Inc. The names, designs, and logos of all products are
the property of their respective owners and used by permission.
Microsoft, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group
of companies. "PlayStation" and "PlayStation Network" are registered
trademarks of Sony Computer Entertainment Inc. Wii and Nintendo 3DS are
trademarks of Nintendo. All other trademarks are the property of their
respective owners.
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Electronic Arts Inc.
Jino Talens, 650-628-9111
Sr. Publicist
jtalens@ea.com
Dana
Sissons, 604-456-5004
PR Manager
dsissons@ea.com
Amanda
Taggart, 650-628-2974
PR Director
ataggart@ea.com
Tammy
Levine, 650-628-7223
Vice President
tlevine@ea.com
Source: Electronic Arts Inc.
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