EA Mobile Adds Favorite Family Game to Leading Line-up of iPad
Apps Available in the App Store
REDWOOD CITY, Calif., Sep 09, 2010 (BUSINESS WIRE) -- EA Mobile(TM)-- a division of Electronic Arts Inc. (NASDAQ: ERTS) and the
world's leading mobile games publisher today announced that the
best-selling family favorite game YAHTZEE(TM) is now available for
the iPad(TM) on the App StoreSM.
YAHTZEE - the latest product in a strategic licensing alliance
between EA and Hasbro (NYSE: HAS) - brings the popular dice game to
players in new ways and with a new game mode exclusive to the iPad.
Utilizing the bigger screen and Multi-Touch user interface, YAHTZEE
for iPad delivers hours of fun getting high-scoring dice combos while
players strive for the always elusive "Yahtzee!".
"I've always enjoyed playing YAHTZEE, and the iPad app engages players
in enjoyable, innovative ways," said Travis Boatman, Vice President of
Worldwide Studios for EA Mobile. "Whether this is your first time
playing YAHTZEE or a favorite you are picking up again, you'll
experience YAHTZEE in a fun, clever way that's only possible on
iPad. Rolling the dice across the iPad's expansive screen is addicting
and the Multi-Touch user interface really draws you into the fun while
racking up your high score. This is a fresh, retro game with new twists
and features designed for how we play games today."
YAHTZEE for iPad players can try their luck in a number of
different gameplay modes. In addition to the familiar "Classic Mode,"
players can score within color categories in "Rainbow Mode," strategize
in "Duplicate Mode," think fast against friends in "Battle Mode" and
even go head-to-head in "Duplicate Rainbow Mode." Players can also
become a YAHTZEE Adventurer and take on in-game characters designed to
test their skills.
Also, YAHTZEE players can shake it up with family and friends
using Facebook Connect to issue friendly challenges and post high scores.
"YAHTZEE has been a family favorite for more than 40 years," said Mark
Blecher, Senior Vice President and General Manager of Digital Gaming and
Media at Hasbro. "EA has blended original and new ways to play that
leverages the iPad platform and further ratchets up the anticipation of
yelling 'Yahtzee!'."
Previously, EA Mobile collaborated with Hasbro bringing the classic
board game SCRABBLE to the iPad, which to date remains a Top
Grossing iPad app on App Store. YAHTZEE for iPad is available
today from the App Store or at www.itunes.com/appstore/.
Assets and additional press information can be found at http://info.ea.com.
EA Mobile has a solid reputation for its pioneering and market
leadership in mobile gaming. For more information about EA Mobile,
please visit www.EAMobile.com,
join us on Facebook at www.facebook.com/EAMobile
or follow us on Twitter at www.twitter.com/EAMobile.
About EA Mobile
EA Mobile(TM) is the world's leading wireless entertainment publisher with
award-winning games such as Tetris(R), Bejeweled(R), The Sims(TM), and Need
For Speed(TM). The EA Mobile portfolio also includes casual games based
on the company's alliance with Hasbro, Inc. including MONOPOLY,
YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as
sports blockbusters from the EA SPORTS(TM) brand, including Madden NFL
Football, FIFA Soccer and NASCAR(R). EA Mobile develops games for multiple
mobile platforms including mobile phones, smartphones, the iPhone(R),
iPad(TM) and iPod(R) touch. For more information about EA Mobile, please
visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Hasbro
Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and
most recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to
high-tech and digital, under such powerful brand names as TRANSFORMERS,
PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS
OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.
© 2010 Hasbro, Inc. All Rights Reserved.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed, and The Sims are
trademarks of Electronic Arts Inc. Tetris is a registered trademark of
Tetris Holding. MONOPOLY, YAHTZEE, SCRABBLE (in the United States and
Canada) and LITE BRITE are trademarks of Hasbro and are used with
permission. John Madden, NFL, FIFA, NBA, NCAA, Tiger Woods and PGA TOUR
are the property of their respective owners and used with permission.
iPad, iPod touch and iPhone are trademarks of Apple, Inc. All other
trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6424400&lang=en
SOURCE: Electronic Arts Inc.
EA Mobile
Michelle Stephens Jacob, 310-754-7018
michellejacob@ea.com
Copyright Business Wire 2010