REDWOOD CITY, Calif., May 05, 2010 (BUSINESS WIRE) -- The thrill and high-speed action of flying meets the creative, immersive
world of MySims(TM). The EA Play Label of Electronic Arts Inc.
(NASDAQ:ERTS) today announced MySims SkyHeroes(TM), a new flying
action-adventure and the next installment from the MySims franchise is
in development for Wii(TM), Nintendo DS(TM), and for the first time, the Xbox
360(R) videogame and entertainment system and PlayStation(R)3 computer
entertainment system.
"MySims games have truly become favorites among kids, families
and gamers alike, so we have challenged ourselves to take development to
the next level and deliver a new style of adventure for fans with game
features and MySims-style fun that can be enjoyed equally by
all," said Scott Evans, General Manager of the The Sims Studio.
"We are thrilled to have many firsts with MySims SkyHeroes, like
introducing epic boss battles, cooperative gameplay missions and online
multiplayer, all available for the very first time in any MySims game."
In MySims SkyHeroes, players take to the sky to lead the
resistance against Morcubus and his drone army and to stop his plans to
take over the skyways. Starting as an unknown pilot, players fight to
become a celebrated hero as they defeat dangerous enemies in aerial
combat, test their reflexes in fast-paced speed challenges, and take on
massive enemy bosses that demand all their skills as a pilot to survive.
As they progress, players build, customize and tune their aircraft to
give them an edge in combat - upgrade wings for swifter maneuvers,
switch out the engine for a speed boost, or change the paint job to
camouflage the plane and avoid enemy fire.
The popular MySims franchise, which has sold over 8 million units
worldwide, will debut for the first time on the Xbox 360 and PlayStation
3 with MySims SkyHeroes. Expanding to these new platforms, the
game will feature a full solo campaign, as well as local split-screen
and online multiplayer where fans will be able to fly with or against up
to 10 friends in - cooperative or competitive modes.
Developed by The Sims Studio in the EA Play Label, MySims SkyHeroes
is scheduled to be available worldwide fall of 2010. For game artwork,
visit http://www.info.ea.com.
About The Sims
The Sims franchise celebrated its ten year anniversary in
February 2010 and an impressive more than 125 million units sold since
its launch in February 2000. Now translated into 22 different languages
and available in 60 different countries, The Sims has quickly
become a universal gaming and cultural phenomenon. Since its June 2009
launch, The Sims 3 has sold more than 4.5 million copies
worldwide to date and holds the #1 best-selling PC title for 2009 in
North America and Europe. Fan intensity is evidenced through the 110
million downloads of player created content including: Sims, houses,
stories and more. The Sims 3 community site, www.thesims3.com,
welcomes up to six million unique visitors monthly, handles 300 content
downloads every minute and more than 1.8 million uploads have been made
to date, including 20 movies each hour. The Sims 3 YouTube
Channel is in the top 5 most viewed sponsored channels of all time with
more than 26 million video views. Visit The Sims 3 official
website to see what the players are creating at www.TheSims3.com
or the official YouTube Channel for The Sims at http://www.youtube.com/user/TheSims.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, The Sims, MySims and MySims SkyHeroes
are trademarks of Electronic Arts Inc. Microsoft, Xbox and Xbox 360 are
trademarks of the Microsoft Group of Companies. "PlayStation" is a
trademark of Sony Computer Entertainment Inc. Wii and Nintendo DS are a
trademarks of Nintendo. All other trademarks belong to their respective
owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Lilit Baron, 650-628-9247
PR Manager
lbaron@ea.com
Lauren Svensson, 650-628-3138
PR Coordinator
lsvensson@ea.com
Copyright Business Wire 2010