REDWOOD CITY, Calif., Jun 21, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ: ERTS) today revealed that 22-year-old
Jonathan Toews of the Chicago Blackhawks will be the new face of the NHL(R)
11 videogame from EA SPORTS(TM). With last year's title featuring
Chicago Blackhawks winger Patrick Kane, NHL 11 marks the first
time that EA SPORTS has put back to back players from the same team on
the cover of the NHL franchise. Jonathan Toews' image will be on the
front of all packaging when NHL 11 is available in North American
retail stores this September.
Celebrating its 20th Anniversary with NHL 11, the EA
SPORTS NHL(R) franchise has won 22 Sports Game of the Year awards over the
past three years and is poised to raise the bar yet again. With a
revolutionary real-time physics engine that brings an unprecedented
amount of realism to the franchise, gameplay innovations like broken
sticks and a revamped face-off system, as well as the addition of the
Canadian Hockey League, NHL 11 is set to be the most complete
hockey videogame ever created.
After being selected third overall in the 2006-07 entry draft by the
Chicago Blackhawks, Toews has emerged as one of the most skilled centers
in the NHL after just two seasons. After helping lead team Canada to a
gold medal win during the 2010 Winter Olympics in Vancouver, Toews
locked up the Conn Smythe, given to the most valuable player in the NHL
playoffs, after playing a crucial role in leading the Chicago Blackhawks
to their first Stanley Cup championship since 1961. Toews is currently
the youngest captain in the NHL, and has registered more than 65 points
in each of his first two seasons.
"I am really excited to be on the cover of NHL 11," said Toews.
"It's been an amazing year for me and the team, and it's nice to end it
by being a part of a game I played growing up. The NHL games have always
been great, so it's an honor for me to be a part of the EA SPORTS
family."
"Jonathan Toews is one of the best centers in the NHL today," said
Jordan Edelstein, Vice-President of Marketing for EA SPORTS. "He is a
great ambassador for the sport of hockey and his impact on the sport
this year is undeniable. It's great to have him in the EA SPORTS family."
NHL 11 will be available for the PLAYSTATION(R)3 computer
entertainment system and Xbox 360(R) video game and entertainment system
with an MSRP of $59.99. It is developed by EA Canada in Burnaby, B.C.
The game has not yet been rated by the ESRB or PEGI.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA LIVE
basketball, NCAA(R) Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR(R)
golf, and EA SPORTS Active(TM).
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or a registered
trademark of Electronic Arts Inc. in the U.S. NHL is a registered
trademark of the National Hockey League. John Madden, NFL, NBA, FIFA,
NHL, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective
owners and used with permission. Xbox and Xbox 360 are registered
trademarks of the Microsoft group of companies. "PLAYSTATION" is a
registered trademark of Sony Computer Entertainment Inc. All other
trademarks are the property of their respective owners.
NHL and the NHL Shield are registered trademarks of the National Hockey
League. NHL and NHL team marks are the property of the NHL and its
teams. All Rights Reserved. NHL 11 is an Officially Licensed Product of
the NHL.
NHL 11 is an Officially Licensed Product of the NHLPA. NHLPA, National
Hockey League Players' Association and the NHLPA logo are trademarks of
the NHLPA. © NHLPA.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Duke Indrasigamany, 604-616-2389
Sr. Publicist
dukei@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
VP, Communications
dtinson@ea.com
Copyright Business Wire 2010