EA SPORTS Active Meets American College of Sports Medicine Exercise
Guidelines
REDWOOD CITY, Calif., Jun 02, 2010 (BUSINESS WIRE) -- A new study conducted by Dr. John Porcari from the University of
Wisconsin concludes that using EA SPORTS Active(TM) and EA
SPORTS Active(TM) More Workouts from Electronic Arts Inc.
(NASDAQ:ERTS) passed fitness guidelines for an effective workout put
forth by the American College of Sports Medicine (ACSM). The results
indicated that EA SPORTS Active can improve aerobic capacity and
favorably affect body composition when used on a regular basis as part
of a healthy, active lifestyle. ACSM is the largest international sports
medicine organization and leading authority on exercise science.
"ACSM sets key guidelines on what constitutes a healthy, active
lifestyle, recommending that individuals perform 30 minutes of moderate
intensity exercise five days per week, or 20 minutes of vigorous
intensity exercise three days per week, as determined by specific heart
rate and oxygen consumption criteria," said Dr. John Porcari, Ph.D, the
Executive Director of the La Crosse Exercise and Health Program at the
University of Wisconsin who led the study. "In terms of the intensity
criteria, both workouts tested from EA SPORTS Active were
sufficiently intense to be within ACSM guidelines."
Putting EA SPORTS Active to the Test
EA SPORTS Active is an innovative line of digital fitness
products that offer personalized, customizable workouts developed in
collaboration with fitness experts. Based on the principle that working
out can be just as engaging as it is effective, EA commissioned the
study to determine the efficacy of its product line.
"We believe that exercise should be a part of every individual's daily
life, and our digital fitness programs are designed to help people make
that belief a reality," said Tarrnie Williams, Executive Producer, EA
SPORTS Active. "We wanted to put EA SPORTS Active to the test
to show people that as fun as the programs can be, they're going to give
you a real, challenging workout."
The study tested 16 physically active adults between the ages of 25 and
45 to determine the relative exercise intensity and caloric expenditure
of two pre-set EA SPORTS Active workouts: Afterburner and Legs &
Lungs. Results of both workouts met ACSM guidelines for effective
physical fitness, which recommend that individuals exercise at an
intensity between 64 per cent and 94 per cent of their maximum heart
rate or 40 per cent to 85 per cent of their maximal oxygen consumption
(VO2max), as well as burn a minimum of 200-300 calories per
session, five days per week, in order to maintain proper health and to
aid in weight control.
"Our mission is to promote and integrate scientific research, education
and practical applications of sports medicine and exercise science,"
said Jim Whitehead, President and CEO, ACSM. "We develop guidelines to
promote healthy living and are glad to see that EA SPORTS Active
meets those guidelines for an effective workout."
The EA SPORTS Active franchise includes EA SPORTS Active and
EA SPORTS Active More Workouts, and will be expanding its digital
fitness product line with EA SPORTS Active(TM) 2 available
this fall on PlayStation(R)3, Wii(TM), iPhone(R)
and iPod touch(R). The EA SPORTS Active 2 fitness
program with feature an innovative Total Body Tracking wireless
control system, powered by new leg and arm straps with motion sensors
and a heart rate monitor to capture intensity that will deliver true
fitness results. Users will also be able to track and share workout data
on the new EA SPORTS Active 2 online* hub. EA SPORTS Active 2
will make working out simple, effective and will go with you wherever
you are.
For more information, visit http://www.easportsactive.com.
Media can find photos of the product mentioned here at http://info.ea.com.
More detail about the study conducted by the La Crosse Exercise and
Health Program at the University of Wisconsin is available upon request.
EA SPORTS(TM) is one of the leading sports entertainment brands in the
world, with top-selling videogame franchises, award-winning interactive
technology, global videogame competitions and breakthrough digital
experiences. EA SPORTS delivers personal access to the emotion of sports
through industry-leading sports simulation videogames, including Madden
NFL football, FIFA Soccer, NHL(R) hockey, NBA LIVE
basketball, NCAA(R) Football and NCAA Basketball, Fight
Night boxing, EA SPORTS MMA and Tiger Woods PGA TOUR(R)
golf, and EA SPORTS Active(TM).
For more information about EA SPORTS, including news, video, blogs,
forums and game apps, please visit www.easports.com
to connect, share and compete.
* Internet connection and EA account required
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.
EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of
Electronic Arts Inc. John Madden, NFL, NHL, NBA, NCAA, Tiger Woods and
PGA TOUR are trademarks of their respective owners and used with
permission. "PlayStation" are registered trademarks of Sony Computer
Entertainment Inc. Wii is a trademark of Nintendo. iPhone and iPod are
trademarks of Apple Inc., registered in the U.S. and other countries.
All other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6312370&lang=en
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Lisa Bruce, 604-456-3179
PR Manager
lbruce@ea.com
Jen Riley, 604-456-5081
PR Director
jriley@ea.com
David Tinson, 650-628-5189
Sr. Director, Communications
dtinson@ea.com
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