EA Mobile Releases Anticipated Top-Down Racer for iPad, iPhone and
iPod touch
REDWOOD CITY, Calif., Oct 21, 2010 (BUSINESS WIRE) -- EA Mobile(TM), a division of Electronic Arts Inc., (NASDAQ: ERTS)
and the world's leading mobile games publisher, today announced that Reckless
Racing for iPad(TM), iPhone(R) and iPod touch(R) is available on the App
Store. Reckless Racing brings a creative, fun and original game
with robust multiplayer features to consumers looking to experience the
thrill of dirt track racing. Reckless Racing is based on the
original top-down racer developed by Sweden-based Pixelbite.
"Reckless Racing fans and gamers around the world have been
waiting for us to bring this engaging and great looking game to iPad,
iPhone and iPod touch," said Adam Sussman, Vice President of Worldwide
Publishing for EA Mobile. "Reckless Racing demonstrates how EA
can partner with fantastic independent developers to bring innovate and
creative new games to consumers. With these relationships, we continue
to push innovation and originality in mobile games focusing on the
quality, gripping game experiences consumers expect from EA."
In addition to the roaring engines and sliding tires that old-school
top-down racing is known for, Reckless Racing delivers compelling
gameplay and graphics that take advantage of the high-resolution
displays and features of iPad, iPod touch and iPhone. Balanced controls
let players skid, slip and slide through beautiful tracks leaving
nothing but mud-splattered opponents and skid marks behind. Reckless
Racing features online multiplayer gameplay, online leaderboards and
the ability to download and race against other players' ghost cars from
all over the world.
Six player characters each with individual cars race on tracks that can
be driven both forward and in reverse. Two driving models scale the
gameplay for beginners and advanced players while three game types keep
gameplay exciting. Players can race in a straightforward "Dirt Rally,"
run time trials with ghost cars in "Hot Lap" and race against the clock
on a custom map in a pick-up-and-deliver "Delivery" game.
Reckless Racing is available today from the App Store for iPad,
iPhone and iPod touch, or at www.itunes.com/appstore/.
Assets and additional press information on Reckless Racing can be
found at http://info.ea.com.
EA Mobile has a solid reputation for its pioneering and market
leadership in mobile gaming, and has been a definitive player with the
rise of Apple devices as gaming platforms. Popular games include SCRABBLE,
Tetris, MONOPOLY and BATTLESHIP, which have
consistently ranked among top sellers and, in 2009, The Sims(R) 3 was
the #1 best-selling game on the App Store. For more information about EA
Mobile, please visit www.EAMobile.com,
join us on Facebook at www.facebook.com/EAMobile or
follow us on Twitter at www.twitter.com/EAMobile.
About EA Mobile
EA Mobile(TM) is the world's leading wireless entertainment publisher with
award-winning games such as Tetris(R), Bejeweled(R), The Sims(TM), and Need
For Speed(TM). The EA Mobile portfolio also includes casual games based
on the company's alliance with Hasbro, Inc. including MONOPOLY,
YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as
sports blockbusters from the EA SPORTS(TM) brand, including Madden NFL
Football, FIFA Soccer and NASCAR(R). EA Mobile develops games for multiple
mobile platforms including mobile phones, smartphones, the iPhone(R),
iPad(TM) and iPod(R) touch. For more information about EA Mobile, please
visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS(TM), EA(TM), EA Mobile(TM) and POGO(TM). In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Pixelbite
Pixelbite was founded by a team of experienced game developers in the
spring of 2009 based in Helsingborg, Sweden. Using our in-house
developed technology we create high-quality games primarily for the
mobile and handheld market. Our mission is to bring the quality of
console and PC games to these markets. Previously the founding members
have made games such as: Richard Burns Rally, Fastlane Street Racing,
Futurama the Game, Rally Championship, Hot Wheels: Extreme Racing,
Airfix Dogfighter.
EA, EA SPORTS, EA Mobile, POGO, Need for Speed and The Sims are
trademarks of Electronic Arts Inc. Tetris is a registered trademark of
Tetris Holding. Bejeweled is a registered trademark of PopCap Games,
Inc. MONOPOLY, BATTLESHIP, SCRABBLE (in the United States and Canada)
and YAHTZEE are trademarks of Hasbro. John Madden, NFL, NASCAR and FIFA
are the property of their respective owners and used with permission.
iPad is a trademark, and iPod touch and iPhone are registered trademarks
of Apple Inc. Twitter is a registered trademark of Twitter, Inc.
Facebook is a registered trademark of Facebook, Inc. All other
trademarks are the property of their respective owners.
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SOURCE: Electronic Arts Inc.
EA Mobile
Michelle Stephens Jacob, 310-754-7018
michellejacob@ea.com
Copyright Business Wire 2010