Summer Global Release Set for the Year's Hottest Online Action Game
DUNDEE, Scotland, Apr 30, 2010 (BUSINESS WIRE) -- Realtime Worlds, Inc. and Electronic Arts Inc. (NASDAQ: ERTS), today
announced that APB (All Points Bulletin(TM)) will be released for
the PC on June 29th in North America, July 1st in
mainland Europe and July 2nd in the UK. APB takes the
universal theme of Criminals and Enforcers and brings it to a
persistent, open-world, online multiplayer setting in the modern,
crime-ridden fictional city of San Paro. Some players will achieve
notoriety by feeding on the city, its people and its businesses...the
Criminals. Some will live by a higher code and instead feed on the
criminals and their organizations...the Enforcers. This dynamic where
players become the core content for other players is one of the many
unique features of APB.
David Jones, Creative Director of Realtime Worlds said: "We're delighted
to finally be announcing the release date for APB, and we're looking
forward to welcoming players on to the mean streets of San Paro. Gamers
will soon get to experience a world of unparalleled customization,
conflict and celebrity - whether they choose to be a Criminal or an
Enforcer."
Founded by industry legend David Jones, creator of Lemmings, Grand Theft
Auto 1 & 2 and Crackdown, Realtime Worlds' latest project, APB,
introduces a unique payment model defined by three core concepts: value,
flexibility and no commitments. Players pay precisely for time spent in
the game's action districts.
Gamers can purchase a retail version of APB either in-store or via
digital download at standard retail price of SRP $49.99. The game
includes 50 hours of action gameplay out of the box plus unlimited time
in APB's social districts customizing, socializing and trading in the
marketplace. Once the 50-hours are up, players have flexibility: top up
their game time from as little as SRP $6.99 for an additional 20 hours,
or opt to purchase a 30-day unlimited package for only SRP $9.99 with
discounts available for 90 and 180 days. In addition to this
flexible payment model, players can also earn game time by actually
playing the game. APB provides avenues for accomplished gamers or
creators to earn rewards for their creativity and subsidize their
ongoing costs with their in-game efforts.
David Jones added: "We wanted to provide a simple and flexible way for
occasional and core players alike to pay for their play without being
financially tethered to the game. The model also provides an opportunity
for customers to subsidize their costs by leveraging their talent or
market savvy in the 'points' Marketplace. Highly talented players could
potentially even play for free in this way."
Customers can pre-order the game from leading retailers and online from www.apb.com
and www.eastore.com.
Pre-order incentives include early access 'APB VIP' game time, access to
the 'Key to the City' demo, exclusive in-game Asylum Upgraded Criminal
Car and Enforcer upgraded Patrol Car, C.S.A Enforcer and Asylum Criminal
clothing, 'Chicken' and 'Strike-a-pose' exclusive Emotes.
David DeMartini, Senior Vice-President and General Manager, EA Partners,
added: "It's an honor to be working with Realtime Worlds to bring an
exciting and original new IP to PC gamers. We're confident that the
action and customization in the game will prove to be a huge hit."
APB is rated 18 by PEGI and is not yet rated by the ESRB. Please visit www.pegi.info
for more information. For more information on APB, please visit www.apb.com.
Follow us on Twitter at http://twitter.com/apbgame
and Facebook www.facebook.com/apbgame.
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About Realtime Worlds
Realtime Worlds is one of the largest and most successful independent
game developers in the world. Founded in 2002 by Creative Director David
Jones with gaming industry veterans Ian Hetherington and Tony Harman,
and joined by CEO Gary Dale in April 2009, the company has grown to more
than 300 exceptionally talented staff. Realtime Worlds' experienced
teams have a tremendous history of creating some of the world's
bestselling video games, including the global hit franchises 'Lemmings'
and 'Grand Theft Auto'.
Realtime Worlds launched its first title, Crackdown, on Xbox 360 in
early 2007. The debut game broke records for demo downloads, sold
approximately 1.5 million copies, and won multiple awards including
prestigious BAFTA and Develop Industry Excellence awards. Realtime
Worlds is currently working on All Points Bulletin (http://www.apb.com),
a persistent, online action game with a contemporary urban setting and
themed around celebrity, conflict, competition and creativity. In June
2009 Realtime Worlds entered into an exclusive marketing and
distribution agreement with EA Partners to bring APB to PC in Summer
2010.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2009, EA posted GAAP net revenue of
$4.2 billion and had 31 titles that sold more than one million copies.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile and POGO are trademarks or registered
trademarks of Electronic Arts Inc. © 2005 - 2010 Realtime Worlds. All
Rights Reserved. APB All Points Bulletin is a trademark of Realtime
Worlds Inc. and its affiliated companies. All other trademarks are the
property of their respective owners.
SOURCE: Electronic Arts Inc.
EA Games Label
Jonathan Goddard, +44 1483 463340
Senior PR Manager
jgoddard@ea.com
or
Lisa Chan, +1-650-628-2748
Senior Publicist
lisachan@ea.com
or
Indigo Pearl
Caroline Miller, +44 20 8964 4545
Director
caroline@indigopearl.com
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