Go Online and Become a Street Racing Legend in the Massive Need
for Speed World
VANCOUVER, British Columbia, May 27, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS), today announced that Need for
Speed(TM) World, the massively multiplayer online action racing game,
will go live on July 20, 2010. Need for Speed World thrusts
gamers into an enormous, socially-connected white-knuckle Need for
Speed experience featuring an all-new power-up system and deep RPG
style progression.
Beginning July 20th, Need for Speed World will be
available as a free client download at world.needforspeed.com. The free
client gives gamers a taste of the action with access to all races,
pursuits and career progression up to level 10.
Players looking for the ultimate experience can purchase the Need for
Speed World Starter Pack which includes a credit for $20 worth of
SpeedBoost, full access up to level 50, a bundle assortment of power-ups
like Nitrous and Traffic Magnet to help you get started, and an
exclusive limited edition vehicle - all for MSRP $20*. Owners of the
Starter Pack also get the added benefit of being able to purchase items
like power-ups, double XP periods and even rental cars starting at just
a few cents.*
Players who pre-order Need for Speed World will have a one-week
headstart to the game on July 13th, with increased Rep (XP)
gain for the duration of the headstart event and guaranteed access to
all upcoming Need for Speed World beta events. Finally, players
will also be able to reserve their driver names in advance of the game
going live and have VIP status permanently displayed in their driver
profile. Pre-orders are available now at eastore.ea.com
or at participating digital retailers nationwide.
Need for Speed World brings together best in class action racing
with an unparalleled social experience. Players can compete against any
one of their friends, family or pick from thousands of top ranked
players to challenge in intense online battles and police pursuits
across 150 miles of sprawling open world. Need for Speed World combines
new content with the most popular cities from Need for Speed Most
Wanted and Need for Speed Carbon to create the biggest, most
exciting race world ever released in the Need for Speed universe.
Need for Speed World is being developed by Black Box, an
Electronic Arts studio. Need for Speed World will be available on
July 20, 2010. More information and details on the beta test can be
found at world.needforspeed.com
or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.
*Conditions and restrictions apply. See details at point of purchase.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2010, EA posted
GAAP net revenue of $3.7 billion and had 27 titles that sold more than
one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
Contact:
Dana Sissons
PR Manager
EA Games Label
604-456-5004
dsissons@ea.com
or
Peter Nguyen
PR Director
EA Games Label
Ph: 650-628-3607
pnguyen@ea.com
or
Tammy Schachter
Senior Director, PR
EA Games Label
Ph: 650-628-7223
tschachter@ea.com
Copyright Business Wire 2010