All-New Content Further Expands the Hit MMO Racing Game This Fall
VANCOUVER, British Columbia, Sep 09, 2010 (BUSINESS WIRE) -- Black Box, an Electronic Arts studio (NASDAQ:ERTS), today announced that Need
for Speed(TM) World, the massively multiplayer online action racing
game, has surpassed one million registered users. In the coming weeks
and months, Need for Speed World will be adding new features and
game-expanding content including more cars, deep performance
customization, a new world region and a co-op pursuit mode.
Starting today, all players will have full access to Need for Speed
World for free*. Racers can play the entire game at no cost or can
purchase SpeedBoost items to accelerate their career progression
including items like power-ups, double XP periods and even rental cars.
Every player can now feel the rush of illicit street racing as they
speed their way through an immersive, socially-connected Need for
Speed experience.
"Need for Speed fans have played a critical role in making Need
for Speed World a success. Fan feedback has helped shape every
aspect of the experience - whether it's the creation of a new feature or
improving polish and progression," said John Doyle, Senior Producer, Need
for Speed World. "We're excited to open the gates so that every Need
for Speed World player now has free access to all current and future
content including new modes, cars, features and more."
Need for Speed World brings together best in class action racing
with an unparalleled social experience for the PC. Players can compete
against their friends, family or pick from thousands of top ranked
players to challenge in intense online battles and police pursuits.
Gamers race the way they want in an ever expanding world that continues
to grow with a constant stream of new content, cars, and features.
Need for Speed World is being developed by Black Box, an
Electronic Arts studio and is rated E10+. To quickly and easily
download the game or for more information visit world.needforspeed.com
or follow us on Twitter at NeedforSpeed. Press can download assets at http://info.ea.com.
*Terms and conditions apply. See world.needforspeed.com for additional
details.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded
in 1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, cellular
handsets and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTSTM, EATM, EA SPORTS
Freestyle TM and POGOTM. In fiscal 2010, EA posted
GAAP net revenue of $3.7 billion and had 27 titles that sold more than
one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO, and Need for Speed are trademarks or
registered trademarks of Electronic Arts Inc. in the U.S. and/or other
countries. All other trademarks are the property of their respective
owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Dana Sissons, 604-456-5004
PR Manager
dsissons@ea.com
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
Tammy Schachter, 650-628-7223
VP, EA Games Label PR
tschachter@ea.com
Copyright Business Wire 2010