Experience the Intensity of Cops versus Racers in the Ultimate
Racing Videogame for the Connected Generation
REDWOOD CITY, Calif., Jun 30, 2010 (BUSINESS WIRE) -- Electronic Arts Inc. (NASDAQ:ERTS) today announced Need for Speed(TM)
Hot Pursuit On Tour, a seven-city event that will take this year's
hottest racing videogame directly to fans before its release in
November. Each stop on the Need for Speed Hot Pursuit On Tour will
take place at a hot local venue, will feature world renowned hip hop and
rock artists and will showcase an assortment of the world's sexiest
exotic cars including a one-of-a-kind Lamborghini cop car. The tour runs
from July to November, culminating with the game's launch on Nov. 16.
Attendees will get hands-on with the game, making them the first to play
the game before it hits stores this holiday. Need for Speed
Hot Pursuit recently won the prestigious 'Best Racing Game' award at
the Electronic Entertainment Expo from top media outlets including Game
Informer, X-Play and G4tv.com, IGN, 1UP.com and Electric Playground.
Need for Speed Hot Pursuit On Tour kicks off on July 14 at
the Manhattan Classic Car Club in New York City, headlined by the
'godfather of mash-ups,' DJ Z-Trip. To attend an event, register at http://www.needforspeed.com.
Space is limited.
The full 7-city tour includes:
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New York, July 14
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Chicago, Aug. 5
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Seattle, Sept. 4
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San Francisco, Sept. 11
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Austin, Oct. 7
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Miami, Oct. 21
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Los Angeles, Nov. 16
"Need for Speed Hot Pursuit puts players and their friends at the
heart of the game. This game is about the heat of competition, cops
versus racers, taking down your friends and showing them who owns the
streets. These events celebrate that spirit of one-upmanship by getting
friends together to play together, even before the game is released,"
said Keith Munro, VP of marketing at EA.
In Need for Speed Hot Pursuit players experience the
thrill of the chase and the rush of the escape as they play through full
careers as both a cop and a racer - solo or connected. The blistering
speeds, brutal busts and heart-stopping getaways are all connected via Need
for Speed Autolog. This groundbreaking network connects friends for
epic head-to-head pursuits and races, and also enables players to
compare performances and stats for the ultimate social racing
competition.
Developed by Criterion Games, Need for Speed Hot Pursuit will
be available on Nov. 16, 2010 in North America and on Nov. 18 and 19,
2010 in Europe on the Xbox 360(R) videogame and entertainment system,
PlayStation(R)3 computer entertainment system and PC. Need for Speed
Hot Pursuit will also be available on the Wii(TM) and is being
developed by Exient.
For more of the latest news, venue updates and information on Need
for Speed Hot Pursuit On Tour, please visit http://www.needforspeed.com.
Or become a fan on Facebook at http://www.facebook.com/needforspeed
and follow us on Twitter http://www.twitter.com/needforspeed.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EATM, EA SPORTSTM, EA MobileTM
and POGOTM. In fiscal 2010, EA posted GAAP net revenue of
$3.7 billion and had 27 titles that sold more than one million units.
EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks of
Electronic Arts Inc. The names, designs, and logos of all products are
the property of their respective owners and used by permission.
Microsoft and Xbox 360 are trademarks of the Microsoft group of
companies. "PlayStation" are registered trademarks of Sony Computer
Entertainment Inc. Wii is a trademark of Nintendo. All other trademarks
are the property of their respective owners.
SOURCE: Electronic Arts Inc.
Electronic Arts Inc.
Jino Talens, 650-628-9111
Sr. Publicist
jtalens@ea.com
or
Dana Sissons, 604-456-5004
PR Manager
dsissons@ea.com
or
Peter Nguyen, 650-628-3607
PR Director
pnguyen@ea.com
or
Tammy Schachter, 650-628-7223
VP, EA Games Label PR
tschachter@ea.com
Copyright Business Wire 2010