Harry and Friends Embark on Their Most Action-Packed Adventure to Date
GUILDFORD, England--(BUSINESS WIRE)--
Today the EA Play Label of Electronic Arts Inc. (NASDAQ:ERTS) and Warner
Bros. Interactive Entertainment announced that the Harry Potter and
the Deathly HallowsTM — Part 1 videogame is
available to buy on multiple platforms in stores throughout North
America and Europe.
The Harry Potter and the Deathly Hallows — Part 1
videogame is packed from start to finish with action. Players will be on
the run, fighting for survival on a desperate and dangerous quest to
locate and destroy Voldemort's Horcruxes, engaging with Death Eaters and
Snatchers in epic battle sequences at every turn. To amplify the action,
players will encounter ferocious creatures, and will need to muster
their most powerful magic against relentless assaults from all sides. No
more lessons. No more training. It's time for players to fight for their
lives.
"There's no doubt that this is the most exhilarating Harry Potter
game we've made to date," says Jonathan Bunney, VP, Head of Production
at EA Bright Light™. "The darker tone of the movies and books, together
with the rich action storyline of Harry Potter and the Deathly
Hallows - Part 1 and the potential of HD gaming technology has
enabled the development team to give the player more powerful magic,
more dangerous enemies and an overall more exciting experience than ever
before. It's an entirely new Harry Potter experience that we
believe both fans of the franchise and action games will love."
Players will, for the first time, be able to use Harry's wand as the
ultimate weapon, unleashing an arsenal of formidable magic to defeat
attackers, protect themselves from harm and evade capture. Players will
also find a number of potions throughout the world - which can be used
in combat and for stealth. A dynamic cover mechanic will enable the
tactical player to utilize existing objects as cover, or magically
create their own, on the fly. And Harry's famed Invisibility Cloak will
allow players to sneak past more deadly enemies, or get to various
points unseen. The game also includes a series of challenges, available
from the main menu and separate from the single player campaign, that
offers both local and online leaderboards to compare best scores and
times across the globe.
Developed by EA Bright Light Studio, the Harry Potter and the Deathly
Hallows - Part 1 videogame is now available for the Xbox 360®, which
offers an additional KINECT mode where players can actually cast magic
via gestures, PlayStation®3, Wii™, Nintendo DS™, Windows PC, and mobile
devices.
About the Harry Potter and the Deathly Hallows - Part 1 film
Part 1 begins as Harry, Ron and Hermione set out on their perilous
mission to track down and destroy the secret to Voldemort's immortality
and destruction—the Horcruxes. On their own, without the guidance of
their professors or the protection of Professor Dumbledore, the three
friends must now rely on one another more than ever. But there are Dark
Forces in their midst that threaten to tear them apart.
Meanwhile, the wizarding world has become a dangerous place for all
enemies of the Dark Lord. The long-feared war has begun and Voldemort's
Death Eaters seize control of the Ministry of Magic and even Hogwarts,
terrorizing and arresting anyone who might oppose them. But the one
prize they still seek is the one most valuable to Voldemort: Harry
Potter. The Chosen One has become the hunted one as the Death Eaters
search for Harry with orders to bring him to Voldemort…alive.
Harry's only hope is to find the Horcruxes before Voldemort finds him.
But as he searches for clues, he uncovers an old and almost forgotten
tale—the legend of the Deathly Hallows. And if the legend turns out to
be true, it could give Voldemort the ultimate power he seeks.
Little does Harry know that his future has already been decided by his
past when, on that fateful day, he became "the Boy Who Lived." No longer
just a boy, Harry Potter is drawing ever closer to the task for which he
has been preparing since the day he first stepped into Hogwarts: the
ultimate battle with Voldemort.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is
a leading global interactive entertainment software company. Founded in
1982, the Company develops, publishes, and distributes interactive
software worldwide for video game systems, personal computers, wireless
devices and the Internet. Electronic Arts markets its products under
four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010,
EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold
more than one million units. EA's homepage and online game site is www.ea.com.
More information about EA's products and full text of press releases can
be found on the Internet at http://info.ea.com.
About Warner Bros. Interactive Entertainment
Warner Bros. Interactive Entertainment, a division of Warner Bros. Home
Entertainment Group, is a premier worldwide publisher, developer,
licensor and distributor of entertainment content for the interactive
space across all current and future platforms, including console,
handheld and PC-based gaming for both internal and third party game
titles.
HARRY POTTER characters, names and related indicia are trademarks of and
© Warner Bros. Entertainment Inc.
Harry Potter Publishing Rights ©
JKR.
(s10)
HARRY POTTER AND THE DEATHLY HALLOWS PART 1 Software © 2010 Electronic
Arts Inc.
Electronic Arts, EA, EA SPORTS, EA SPORTS and POGO are trademarks of
Electronic Arts Inc. Microsoft, KINECT, Xbox and Xbox 360 are trademarks
of the Microsoft group of companies and are used under license from
Microsoft. "PlayStation" is a registered trademark of Sony Computer
Entertainment Inc. Nintendo DS and Wii are trademarks of Nintendo.

EA Play Label
Chris Norris, +44 1483 463440
cnorris@ea.com
Source: Electronic Arts Inc.
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